Tender

Fanbase Engagement - Central Storytelling

THE UNITED KINGDOM SPORTS COUNCIL

This public procurement record has 1 release in its history.

Tender

20 Oct 2023 at 11:45

Tender Notice
Summary of the contracting process

The United Kingdom Sports Council (UK Sport) has issued a tender with the title "Fanbase Engagement - Central Storytelling" in the marketing management consultancy services category. The procurement process involves seeking a costed business model and implementation plan for a new central storytelling and content service to increase the relevance of Olympic and Paralympic sport through engaging storytelling. The tender, with ID T23-015, is in the open stage with a value of £40,000. The deadline for proposals is 10th November, and the contract period is from 1st February 2024 to 30th June 2024.

This tender by UK Sport offers an opportunity for businesses to contribute to the transformation of fan engagement in sporting events. Companies specializing in marketing management consultancy services and storytelling strategies are well-suited to compete. The tender aims to connect with priority audiences and enhance emotional connections with fans through compelling storytelling. Businesses interested in leveraging athlete stories, social media engagement, and data analytics for consumer insights would find this tender conducive for business growth.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Fanbase Engagement - Central Storytelling

Notice Description

UK Sport are looking for a costed business model and implementation plan for a transformational new central storytelling and content service, that will harness the incredible assets we have across 50 sports, and truly connect our priority audiences. Its purpose is to increase the relevance of Olympic and Paralympic sport, by building and engaging a very sizeable single fanbase through professional service and compelling storytelling, in and between Games. It will need to have built-in capability to collect, store, manage and track first party data enabling the sector to draw critical insights, to drive further engagement. We would like to see the challenges outlined above explored in greater detail in a practical and purposeful fashion that would enable our organisations to take the sort of strategic and financial decisions required to make this a reality. The sort of questions we'd want to be addressed and answered by this Implementation Analysis would include: 1. What are the options for implementing a central storytelling vehicle to reach our priority target audiences? 2. What are the costs associated with implementing these options? 3. What are the timelines and associated phases of work with implementing these actions? 4. What are the major risks associated with implementing these actions? How can these be mitigated? 5. How would you leverage the athlete stories to ensure increased emotional connection with fans? 6. How would you maximise the post Games 'glow' to bring the athletes' stories back home to fans and communities? 7. Is there a simple narrative of the sport/athlete journey to the Games that could simplify the complex competition infrastructure for fans? 8. How could existing social media followers of sports/athletes be transitioned/added to a central platform 9. How could data be built on interests, preferences, purchasing info etc. And what questions would we need to ask to get to this? Written response required * Your understanding of the brief and core insights you offer * How you will deliver the implementation analysis and business case development * Initial early thinking and recommendations * Initial cost estimates for scale of investment required * Timeframe for delivery * A detailed breakdown of your budget * Why we should consider your agency including credentials and relevant experience, clients and work * The team who would work with us going forward * UK Sport seeks to work with leading, responsible suppliers. We'd like to understand your own commitments in the spaces of EDI, Sustainability and Wellbeing in line with our ambitions to 'power positive change'. *********** - The Invitation to Tender (ITT) document is attached to the notice. - The closing date for proposals is 10th November (5.00pm)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-18c251f1-89c3-4752-810e-d15bac67b40f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/db9a4d2e-2a3e-4d1d-85a5-1295d61a2bd3
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£40,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
20 Oct 20232 years ago
Submission Deadline
10 Nov 2023Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Feb 2024 - 30 Jun 2024 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE UNITED KINGDOM SPORTS COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 3PU
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified
Local Authority
Tower Hamlets
Electoral Ward
Island Gardens
Westminster Constituency
Poplar and Limehouse

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-18c251f1-89c3-4752-810e-d15bac67b40f-2023-10-20T12:45:32+01:00",
    "date": "2023-10-20T12:45:32+01:00",
    "ocid": "ocds-b5fd17-18c251f1-89c3-4752-810e-d15bac67b40f",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "T23-015",
        "title": "Fanbase Engagement - Central Storytelling",
        "description": "UK Sport are looking for a costed business model and implementation plan for a transformational new central storytelling and content service, that will harness the incredible assets we have across 50 sports, and truly connect our priority audiences. Its purpose is to increase the relevance of Olympic and Paralympic sport, by building and engaging a very sizeable single fanbase through professional service and compelling storytelling, in and between Games. It will need to have built-in capability to collect, store, manage and track first party data enabling the sector to draw critical insights, to drive further engagement. We would like to see the challenges outlined above explored in greater detail in a practical and purposeful fashion that would enable our organisations to take the sort of strategic and financial decisions required to make this a reality. The sort of questions we'd want to be addressed and answered by this Implementation Analysis would include: 1. What are the options for implementing a central storytelling vehicle to reach our priority target audiences? 2. What are the costs associated with implementing these options? 3. What are the timelines and associated phases of work with implementing these actions? 4. What are the major risks associated with implementing these actions? How can these be mitigated? 5. How would you leverage the athlete stories to ensure increased emotional connection with fans? 6. How would you maximise the post Games 'glow' to bring the athletes' stories back home to fans and communities? 7. Is there a simple narrative of the sport/athlete journey to the Games that could simplify the complex competition infrastructure for fans? 8. How could existing social media followers of sports/athletes be transitioned/added to a central platform 9. How could data be built on interests, preferences, purchasing info etc. And what questions would we need to ask to get to this? Written response required * Your understanding of the brief and core insights you offer * How you will deliver the implementation analysis and business case development * Initial early thinking and recommendations * Initial cost estimates for scale of investment required * Timeframe for delivery * A detailed breakdown of your budget * Why we should consider your agency including credentials and relevant experience, clients and work * The team who would work with us going forward * UK Sport seeks to work with leading, responsible suppliers. We'd like to understand your own commitments in the spaces of EDI, Sustainability and Wellbeing in line with our ambitions to 'power positive change'. *********** - The Invitation to Tender (ITT) document is attached to the notice. - The closing date for proposals is 10th November (5.00pm)",
        "datePublished": "2023-10-20T12:45:32+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79413000",
            "description": "Marketing management consultancy services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 40000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2023-11-10T17:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2024-02-01T00:00:00Z",
            "endDate": "2024-06-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/db9a4d2e-2a3e-4d1d-85a5-1295d61a2bd3",
                "datePublished": "2023-10-20T12:45:32+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "biddingDocuments",
                "description": "Invitation to Tender (ITT) document for Tender T23-015",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/a85237e5-bcbe-4170-8d6d-fdb558014ff9",
                "format": "application/vnd.openxmlformats-officedocument.wordprocessingml.document"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/B8cS5ANM",
            "name": "THE UNITED KINGDOM SPORTS COUNCIL",
            "identifier": {
                "legalName": "THE UNITED KINGDOM SPORTS COUNCIL",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/B8cS5ANM"
            },
            "address": {
                "streetAddress": "10 South Colonnade",
                "locality": "LONDON",
                "postalCode": "E14 3PU",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Pete Crowe",
                "email": "Procurement@uksport.gov.uk"
            },
            "details": {
                "url": "http://www.uksport.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/B8cS5ANM",
        "name": "THE UNITED KINGDOM SPORTS COUNCIL"
    }
}