Award

QSM PR Activity for Spanish market

DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS

This public procurement record has 2 releases in its history.

Award

20 Dec 2016 at 12:15

Award Notice
Tender

18 Nov 2016 at 20:17

Tender Notice
Summary of the contracting process

The procurement process titled "QSM PR Activity for Spanish market" is initiated by the Department for Environment, Food & Rural Affairs (DEFRA), aimed at enhancing awareness of Assurance and Quality schemes, specifically the Quality Standard Mark, for beef and lamb in Spain. The project is classified under public relations services and has a contract value of £180,000, with a minimum value of £90,000. The tender period has officially ended, and the contract is set to commence on 3rd April 2017, continuing until 1st April 2021. The procurement method used was an open procedure, allowing multiple suppliers to participate in the bidding process. The relevant delivery location for this contract is the West Midlands region of the United Kingdom.

This tender presents significant business growth opportunities for agencies specialising in public relations and marketing within the food sector, particularly those with experience in international markets. Suitable businesses should ideally possess capabilities in executing comprehensive media strategies, engaging with Spanish supermarkets and food service establishments, and creating targeted content in Spanish, as submissions are required to be in this language. This project enables prospective suppliers to leverage their expertise to increase the visibility of assured products in the Spanish market, thereby enhancing their portfolio and client base in the process.

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Notice Information

Notice Title

QSM PR Activity for Spanish market

Notice Description

AHDB require work to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (Sello de Calidad) (QSM) for beef and lamb. To ensure this is done effectively, AHDB require Press and PR agency that are able to provide the following service: Press before, during and after Spanish Trade Shows PR event with Supermarkets in Spain PR events with Spanish Foodservice For Press, the agency would be expected to: Update Social Media accounts, update AHDB's Spanish website with the latest videos, pictures, collaterals, press releases etc Production of analytical reports from Google Analytics Source and suggest information to be included in AHDB's Spanish e-Newsletter Put together a yearly calendar of Press Releases For PR event with Supermarkets in Spain, we would be expecting: Activities/events designed to increase visibility of assured product and to strengthen further commitment of major retailers to assured product such as QSM Building greater recognition and understanding of assured products to ensure shoppers can differentiate the product on the shelf For PR events with the Spanish Foodservice Present activity/event designed to increase the visibility of the schemes to Spanish restaurants. Event would take format of workshop/show cooking Redesign and adjust to the Spanish Foodservice sector some specific AHDB collaterals published in English. Submissions to be in Spanish Additional information: Suppliers Instructions How to Express Interest in this Tender~: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the 'PQQs / ITTs Open To All Suppliers' link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) - Click on the relevant PQQ/ ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the PQQ /ITT into your 'My PQQs/ My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'PQQ/ ITT Details' box 3. Responding to the tender - Click 'My Response' under 'PQQ/ ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-1e37865c-adca-11e6-9901-0019b9f3037b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a7441400-7843-4e4c-a195-681c3446f05a
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£180,000 £100K-£500K
Lots Value
Not specified
Awards Value
£185,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Dec 20169 years ago
Submission Deadline
11 Nov 2016Expired
Future Notice Date
Not specified
Award Date
30 Nov 20169 years ago
Contract Period
2 Apr 2017 - 2 Apr 2021 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WARWICKSHIRE
Postcode
CV8 2LZ
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

AVANCE COMUNICACIÓN

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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