Tender

Marketing Manchester ITT Provision of Agency Services related to Delivery of a Influencer Campaign

THE GROWTH COMPANY

This public procurement record has 1 release in its history.

Tender

01 Apr 2025 at 12:58

Tender Notice
Summary of the contracting process

The Growth Company, based in Manchester, has initiated a procurement process under the title "Marketing Manchester ITT Provision of Agency Services related to Delivery of an Influencer Campaign," inviting agencies to enhance Manchester’s appeal as a leisure destination for travellers from the United Arab Emirates and Saudi Arabia. Falling under the "Tourist information services" industry category, this tender seeks an agency to craft engaging social media content to inspire travel during July to September 2025. Key dates include the deadline for submissions at 17:00 on Tuesday, 15th April 2025, with the contract running from 22nd April 2025 to 31st March 2026. The process is an open procedure, encouraging participation from SMEs and VCSEs.

This tender represents a valuable opportunity for businesses specialising in marketing, social media, and influencer campaigns, particularly those with expertise in tourism and destination promotion. Ideal candidates would be those able to reach and engage "Experience Seekers," a demographic passionate about immersive travel experiences. By participating, businesses can showcase their ability to drive significant economic impact for Greater Manchester through increased overnight stays and enhanced visitor engagement. Moreover, the long-term contract enhances stability and growth potential for the successful agency.

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Notice Information

Notice Title

Marketing Manchester ITT Provision of Agency Services related to Delivery of a Influencer Campaign

Notice Description

Marketing Manchester (MM), part of the Growth Company (GC), is seeking to appoint an Agency to deliver an influencer campaign to promote Manchester to leisure travellers from the United Arab Emirates and Saudi Arabia. The purpose of this project is to appoint an agency to deliver an influencer campaign to promote Manchester as a vibrant leisure destination to travellers from the United Arab Emirates and Saudi Arabia. Social media is a top source of inspiration for audiences across both markets and an influencer campaign would serve to inspire travel to the city, generating overnight stays during the summer months. Key Objectives 1. Raise awareness of Manchester as a leisure visitor destination to a target audience of Experience Seekers* within the target markets of the United Arab Emirates and Saudi Arabia. 2. Showcase the experience of visiting Manchester through compelling and engaging content, which will be delivered across the right channels to reach our target audiences and amplified to further extend reach and impact. 3. Inspire travel to the city this summer (July - September 2025) and encourage travellers to book now. 4. Generate an incremental uplift in overnight stays in ABID accommodation properties over the summer months (July - September 2025). 5. Drive economic impact for the Greater Manchester region. * Further information on the Experience Seeker audience: Experience Seekers want to squeeze the most out of every second on holiday. Willing to spend on travel and experiences, they are passionate about travel, they love discovering new, unique, exciting experiences that they can share with others. They want to get ahead of the curve and be seen as a trailblazer, seeking out immersive experiences that allow them to see, taste and discover unique activities, places and people. They are 25-44yrs old. They use social media and online research tools heavily, both of which have significantly influence on their travel planning. To apply for this tender opportunity, please register as a supplier on the Panacea Supplier Platform at the following web address: https://app.panacea-software.com/growth Once you have accessed the site, to view the opportunity you need to navigate to 'Register Interest', click the 'Participate' Button, then navigate to 'My Questionnaires' where you will be able to download the documents. Your tender submission must be made on the Panacea Portal. Please ensure ALL the relevant tender documents are included within the 'Response' section of the Questionnaire. You can add these individually or utilise a Zip folder to submit your response. Once uploaded, this will allow you to 'Submit' your bid. The documents contain instructions and information for your tender, including specification of requirements, and the key assessment and evaluation criteria that will be used to assess offers. The deadline for submission of the required documents is at 17:00pm on Tuesday 15th April 2025.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-212086a8-5acb-45fb-abe0-102ff44b4c57
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d318d697-b899-43cf-b56c-d30a405d72c5
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

63 - Supporting and auxiliary transport services; travel agencies services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

63513000 - Tourist information services

79315000 - Social research services

79341400 - Advertising campaign services

79342100 - Direct marketing services

79342200 - Promotional services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 Apr 202510 months ago
Submission Deadline
15 Apr 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
21 Apr 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE GROWTH COMPANY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MANCHESTER
Postcode
M1 5JW
Post Town
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
TLD North West (England)
Local Authority
Manchester
Electoral Ward
Deansgate
Westminster Constituency
Manchester Central

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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