Award

England's Waterways Visitor Survey

MARKETING BIRMINGHAM LTD

This public procurement record has 2 releases in its history.

Award

03 Jan 2021 at 09:27

Tender

08 Mar 2018 at 12:00

Summary of the contracting process

The procurement process for the "England's Waterways Visitor Survey" is being conducted by Marketing Birmingham Ltd, part of the West Midlands Growth Company (WMGC). This open tender is classified under research services, with a focus on evaluating customer experiences and economic impacts related to Birmingham's waterway tourism offerings. The tender was published on 8 March 2018 and has a deadline for submissions set for 25 March 2018. The contract period is scheduled to begin on 30 March 2018 and conclude on 30 July 2020. The project aims to align with the West Midlands Combined Authority (WMCA) Strategic Economic Plan to foster growth and investment in Birmingham, situated in the West Midlands region of the United Kingdom.

This tender presents significant opportunities for businesses specialising in market research, tourism, and economic evaluation. Companies with expertise in conducting customer surveys, qualitative research, or economic impact assessments would be particularly well-suited to compete for this project. Given the focus on attracting international visitors, businesses that can effectively engage with target demographics, such as outdoor adventurers aged 45-65 from Germany and the Netherlands, may find advantageous prospects within this tender.

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Notice Title

England's Waterways Visitor Survey

Notice Description

The West Midlands Growth Company (WMGC) supports the creation of new jobs, the expansion of existing businesses and attracts new businesses and investment to the region, aligned to the ambitions set out in the West Midlands Combined Authority (WMCA) Strategic Economic Plan. Formerly Marketing Birmingham, the company was established in April 2017. It continues to operate the leisure and business tourism programmes Visit and Meet Birmingham, inward investment programme Business Birmingham and its partnership programme. Birmingham is at the heart of England's waterway network and Birmingham Airport is a primary international gateway for international visitors from our target markets, Germany and the Netherlands. There are direct flights from 12 cities across these countries to Birmingham. The target markets are repeat visitors of 45-65 years of age, easy outdoor adventurers and mature experience seekers. This project is funded by Visit Britain / Visit England's 'Discover England' programme, which seeks to broaden the reach of international visitors to England through introduction to new markets and development of bookable, commissionable product. It is match funded by project partners. Lot 1: Survey A survey of customers who purchase the packages marketed as part of the project (e.g. narrow boating, walking and cycling, wider year round activity such as cultural short breaks) is required. Lot 2: Qualitative Research Further in-depth, qualitative research with a sub-set of survey participants is required to further understand their motivations to visit and to purchase, satisfaction with their experience, booking behaviour and reaction to media and marketing activity. We will require research to take place with a representative cross section of customers (i.e. by type of package purchased, source market, demographics). Again we are happy to consider different possible methodologies (i.e. depth interviews, focus groups). Lot 3: Economic Impact Evaluation An evaluation of the economic impact of the England's Waterways Project is required. This should include direct impact and multiplier effects, and the numbers of jobs supported both directly and indirectly by the project. All suppliers must visit our e-Procurement system (In-Tend) to register and submit the tender. https://in-tendhost.co.uk/marketingbirmingham/aspx/Home

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2276c551-c3d4-4ce6-8819-c84cada1cf32
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/21cfed0e-d0ca-48fd-bed0-f2f3de8b1b48
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£26,500 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
3 Jan 20215 years ago
Submission Deadline
25 Mar 2018Expired
Future Notice Date
Not specified
Award Date
27 Mar 20187 years ago
Contract Period
29 Mar 2018 - 30 Jul 2020 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
MARKETING BIRMINGHAM LTD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B1 2ND
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

THE RESEARCH SOLUTION

Open Contracting Data Standard (OCDS)

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