Tender

DIATOMIC Mini Digital Marketing Campaign

WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

This public procurement record has 3 releases in its history.

TenderAmendment

11 Nov 2024 at 15:58

Tender Notice
TenderAmendment

30 Oct 2024 at 10:49

Tender Notice
Tender

30 Oct 2024 at 10:48

Tender Notice
Summary of the contracting process

The West Midlands Growth Company Ltd is seeking a sole supplier to run a specialist mini digital marketing campaign under the title "DIATOMIC Mini Digital Marketing Campaign." The procurement falls under the advertising campaign services category (CPV code 79341400) and targets high-growth businesses in the US, Northern Europe, and India. The tender process is currently in the amendment stage, with a procurement method called 'open procedure (below threshold)'. The key dates include the closing of the tender period on 15th November 2024 and the contract start date on 2nd December 2024. The contract will end on 31st March 2025, and the execution of the campaign will be managed by Peter Nicholls and Alex Read of WMGC, with project updates provided through weekly meetings.

This tender presents an excellent opportunity for marketing agencies with comprehensive in-house capabilities to grow their business by generating marketing-qualified leads (MQLs) for the DIATOMIC CleanTech Hub. Agencies with expertise in integrated content marketing, media buying, and targeting international markets will find this project especially fitting. The campaign seeks to produce engaging content that will enhance the profile of the West Midlands region and attract high-growth foreign start-ups and scale-ups, aligning with the region's Global Growth Programme. Ideal participants are those proficient in digital marketing strategies aimed at generating qualified interest and capturing international business attention.

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Notice Information

Notice Title

DIATOMIC Mini Digital Marketing Campaign

Notice Description

Purpose of the Agreement The West Midlands Growth Company (WMGC) wish to establish an agreement with a sole supplierto provide specialist marketing and communications support for all the requirements included in the scope of this tender process. Description of Requirements: We require an agency with full in-house integrated capabilities to develop and deliver a mini digital marketing campaign to help deliver marketing-qualified leads in the form of expressions of interest, that could potentially lead to landing that company in the region. This includes the ideation, planning and delivery of a content marketing lead-gen campaign, which would include the production of cut-through content and/or assets, designed to engage and hook our cleantech audience. The audience is High Growth Businesses, Corporate Innovation, Early-stage business, and Intermediaries in select parts of the US, Northern Europe, and India. We will provide further audience targeting information to the successful supplier. The campaign will lead to the delivery of 6 landings for the DIATOMIC CleanTech Hub. We're doing this as part of our Global Growth Programme (GGP); our fully funded support for international companies to enter and scale in the UK market, aimed at foreign high-growth start-ups and scale ups. We already have dedicated content on the DIATOMIC International CleanTech Hub on the InvestWM website, which has been promoted to international markets alongside the other three sector propositions. About Global Growth Programme: https://www.investwestmidlands.com/invest/support/global-growth-programme/ About specific Cleantech GGP offering: https://www.investwestmidlands.com/invest/support/global-growth-programme/industry-specificsupport/diatomic-cleantech-hub/ GGP Cleantech offering brochure: https://www.investwestmidlands.com/wp-content/uploads/2024/07/Global-Growth-Programme-CleanTech-Hub.pdf The main objectives for the campaign are: o Generate MQLs via expressions of interest in the programme from our target audience o Enhance the profile & reputation of the region through the promotion of the offering the Global Growth Programme 2.0 Cleantech offering Measurable Outputs: o To scope out the strategy and tactical plan for the campaign including content and media buying o Prepare the integrated campaign plan for the period across a range of targeted and focused channels o Deliver the plan and provide reporting on results Measurable Outcomes: o Users to a campaign landing page o MQLs Project Management: The project will be managed by Peter Nicholls, Senior Digital Manager and Alex Read, Sector Marketing Manager on behalf of WMGC. The contractor will be required to meet as agreed at the inception meeting or by teleconference. Meetings/calls shall be held on a weekly basis between the supplier and key personnel from West Midlands Growth Company. These meet... Additional information: Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-22fda822-e71f-476d-8fb6-d1cd696ad7a7
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/bf92315d-6a15-4dd8-9f89-482c75447df2
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
11 Nov 20241 years ago
Submission Deadline
15 Nov 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
2 Dec 2024 - 31 Mar 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
Contact Name
Sukhy Bawa
Contact Email
sukhy.bawa@wmgrowth.com
Contact Phone
01212025115

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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