Tender

South East Place Recovery - Delivery of Kent Destination Campaign

VISIT KENT LIMITED

This public procurement record has 1 release in its history.

Tender

10 Apr 2022 at 19:25

Tender Notice
Summary of the contracting process

Visit Kent Limited is seeking proposals for the "South East Place Recovery - Delivery of Kent Destination Campaign", aimed at promoting Kent as an attractive destination for living, working, studying, and visiting. This invitation for tender falls under the services category, specifically advertising and marketing services. The procurement process is currently in the Tender stage, with submissions due by 28 April 2022. The contract is valued at £80,000 and is set to commence on 9 May 2022, lasting until 30 September 2022.

This tender presents a significant opportunity for businesses specialising in marketing and advertising services, particularly those with experience in place-making and destination promotion. Companies able to demonstrate innovative campaign concepts, effective audience engagement strategies, and previous work in similar initiatives would be particularly well-suited to compete. The multi-channel campaign will not only contribute to the recovery of Kent's visitor economy post-Covid-19 but also promote the region's lifestyle offerings, thereby attracting skilled individuals and businesses looking to relocate.

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Notice Information

Notice Title

South East Place Recovery - Delivery of Kent Destination Campaign

Notice Description

The Revi-VE consortium, led by Visit Kent alongside partners Visit Essex, East Sussex County Council, Sussex Modern and Southend Council, has been awarded the contract to deliver the South East Local Enterprise Partnership's (SELEP) Covid-19 Business Support Fund Programme for the visitor economy. It is part of the wider SELEP COVID-19 Recovery Funds Programme, a PS4.4m programme of support in the areas of business support and skills. This RFP concerns the delivery and management of a multi-channel campaign to promote Kent as a place to live, work, study, invest or visit as well as support the wider recovery by improving perceptions of our destinations. The campaign will be designed to align with and build on existing place-making activities, be delivered under existing destination brands and meet the specific needs of the destination. Although different in each region, these campaigns will align to ensure that they don't compete. The campaign will use the unique strengths of the diverse people and places that make up the destination to showcase the attractive lifestyle which would appeal to people whether they're considering Kent as a destination to visit for a week, study for a few years, relocate permanently or move their business to. Big shifts in the way that people work has provided more flexibility, people have had time to consider the quality of life that their local area provides. This means that lifestyle is now one of the key selling points of a destinations looking to attract skilled workers at a time when recruitment is one of the biggest barriers to growth and recovery. This increased interest in local community and wellbeing means that creating a sense of belonging, based on community values and identity is the next evolution of destination marketing. The destination offers a wealth of opportunities, a change of pace, and lifestyle changes; however, above all this must be authentic and meaningful. Consultants are required to provide a proposal, covering the following: * Your approach to development of the creative campaign concept. * An overview of the audience as you understand it. * Your approach to reaching that audience and the channels/activity you would recommend. * Initial creative ideas and considerations. * Details of the metrics you will gather to measure success * Details of how you will evaluate the campaign * Pricing schedule, including: * Breakdown of costs including expected number of days * Management fees * Media spend * Travel costs * Copywriting, Model costs (if applicable), etc. * Examples of your work and details of previous experience of delivering place-making/destination campaigns. * The proposed approach to the management and delivery of the campaign, including how you will liaise with the wider partner organisations. * Proposed delivery timeframes. * Details of key team members involved in the delivery. * Proof of indemnity insurance cover. * Names and contact details of two recent referees.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2412be5a-c0be-469e-aceb-90da95960b52
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/70810482-7ab6-4e9d-8abe-f70a17dff801
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£80,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
10 Apr 20223 years ago
Submission Deadline
28 Apr 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
8 May 2022 - 30 Sep 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VISIT KENT LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CANTERBURY
Postcode
CT1 2BQ
Post Town
Canterbury
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ4 Kent
Small Region (ITL 3)
TLJ44 East Kent
Delivery Location
Not specified
Local Authority
Canterbury
Electoral Ward
Westgate
Westminster Constituency
Canterbury

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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