Tender

Market Research Services

THE POST OFFICE

This public procurement record has 1 release in its history.

Tender

18 Nov 2016 at 20:17

Tender Notice
Summary of the contracting process

The Post Office Limited is currently conducting a procurement process for Market Research Services, which encompasses four separate lots: strategic customer experience research, ad-hoc quantitative and qualitative research, mystery shopping services, and a continuous website feedback programme. This selective tender aims to establish a Framework Agreement with multiple suppliers for a total estimated annual value of approximately £2,500,000, with individual lot values ranging from £300,000 to £800,000. The tender period concludes on 12th October 2016, and the contract is expected to commence on 1st March 2017, lasting until 28th February 2021. The services are to be delivered across the UK, covering the extensive network of 12,000 Post Office branches and various online channels.

This procurement presents significant business growth opportunities for market research agencies, particularly those that specialise in customer insights and digital testing. Firms with proven expertise in both qualitative and quantitative research, as well as experience in providing strategic insights for multi-channel retailers or financial services, will be well-suited to compete for these contracts. The opportunity to participate in individual lots allows agencies to tailor their bids to their specific strengths, further enhancing their chances of success in this competitive process.

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Notice Information

Notice Title

Market Research Services

Notice Description

Post Office Limited requires the provision of market research services for the following 4 areas, each covered as a separate Lot, which are listed below. It is intended that the services will relate to the Post Office branches across the UK (circa 12 000) as well as Post Office Limited's numerous online channels/products. The precise requirements will vary depending on the level of the Post Office business concerned -- i.e. whether it is national, regional, local or branch level. Agencies must (i) be Association of Qualitative Research (AQR) members or equivalent, and also (ii) hold Market Research Society (MRS) Company partner/full member status, ESOMAR or equivalent. Suppliers are invited to bid for all Lots or any one or more complete Lots. The 4 lots are as follows: Lot 1: Strategic customer experience research and quantitative brand and/or advertising research; Lot 2: Ad-hoc quantitative and qualitative research; Lot 3: Mystery shopping services; and Lot 4: Continuous website feedback programme, panel and communities and digital user testing services -- i.e. AB testing, website user experience testing -- For the avoidance of doubt there will not be a requirement to build websites for Post Office Ltd Post Office Limited seeks to enter into a Framework Agreement with multiple suppliers for the provision of market research and customer insights services to include all aspects of the end-to-end research process including recruitment, fieldwork, data processing, analysis, reporting, presentations etc. It is intended that there will be 4 Lots under the Framework Agreement. It is estimated that the total annual value of the services across all 4 Lots will be circa PS2,500,000. The estimated annual value per lot is as follows: -- Lot 1: 800 000 GBP; -- Lot 2: 600 000 GBP; -- Lot 3: 300 000 GBP; and -- Lot 4: 400 000 GBP Post Office Limited cannot guarantee any level of work or spend throughout the life of this Framework Agreement. E-auctions may be used as part of any mini-competition process when awarding contracts under the Framework Agreement. It is envisaged that the final Framework will consist of 10-12 suppliers across the entire agreement. Additional information: Additional Lot Details: Lot No: 1 Lot title: Strategic customer experience research and/or quantitative brand and advertising research: Continuous strategic relationship tracking, Post Office brand and advertising tracking, Product and category level customer feedback and satisfaction tracking. Ad hoc advertising and communications testing pre and post and evaluation. Lot No: 2 Lot title: Ad-hoc quantitative and qualitative research Post Office will require successful agencies to give evidence of knowledge and expertise in Qualitative and Quantitative research. Agencies must be able to demonstrate capabilities in both and should be able to demonstrate experience in delivering strategic insight for multi-channel retailers/financial services providers or a similarly structured business to Post Office Limited. Lot No: 3 Lot title: Mystery shopping services Post Office will require agencies to give evidence of knowledge and expertise in mystery shopping techniques Agencies should be able to demonstrate experience in delivering mystery shopping programmes for multi-channel retailers/financial services providers or similarly structured businesses to Post Office Limited. Lot No: 4 Lot title: Continuous website feedback programme, panel and communities and digital user testing services Post Office will require agencies to give evidence of knowledge and expertise in online/website customer feedback measurement. Agencies should be able to demonstrate experience in delivering strategic insight on website experience for multi-channel retailers/financial services providers or similarly structured businesses to Post Office Limited. Post Office Limited have a large scale Customer panel for research purposes however Post Office Limited may expand this and develop additional community research requirements. Digital user testing of existing and new large scale Digital propositions as part of the Post Office strategic development of the digital channel. Post Office will require proven experience of user testing digital prototypes and a broad spectrum of testing options relative to the nature of the test requirements. For the avoidance of doubt there will not be a requirement to build websites for Post Office Ltd. The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-28aa738b-adca-11e6-9901-0019b9f3037b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/0f0a49b6-7c55-48f9-acf4-d182c8c6fe54
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Goods
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

72413000 - World wide web (www) site design services

79310000 - Market research services

79342000 - Marketing services

Notice Value(s)

Tender Value
£10,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
18 Nov 20169 years ago
Submission Deadline
12 Oct 2016Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Mar 2017 - 28 Feb 2021 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE POST OFFICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC2Y 9AQ
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
TLI London
Local Authority
Islington
Electoral Ward
Bunhill
Westminster Constituency
Islington South and Finsbury

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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