Award

GM Foster Carer Recruitment & Marketing Platforms

GREATER MANCHESTER COMBINED AUTHORITY

This public procurement record has 2 releases in its history.

Award

12 Jul 2022 at 13:43

Award Notice
Tender

05 Apr 2022 at 16:51

Tender Notice
Summary of the contracting process

The Greater Manchester Combined Authority (GMCA) is seeking a partner for the "GM Foster Carer Recruitment & Marketing Platforms" project, aimed at enhancing recruitment of foster carers across Greater Manchester's local authorities (LAs). This tender, classified under the software package and information systems category, is currently in the Award stage, having a total budget of £250,000. The procurement method employed is an open procedure, with the contract expected to commence on 1 July 2022 and run for 18 months, allowing for possible extensions. The tender period concluded on 6 May 2022.

This tender presents substantial opportunities for businesses involved in digital marketing, recruitment services, and customer engagement strategies, particularly those focusing on social care sectors. Companies that can offer innovative marketing and data insights, as well as those able to create effective engagement campaigns, would be well-positioned to compete. The GMCA has indicated that they welcome submissions from consortia and individual organisations, promoting collaboration for a greater impact in their recruitment efforts.

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Notice Information

Notice Title

GM Foster Carer Recruitment & Marketing Platforms

Notice Description

The GMCA are looking for a partner / partners to provide a Digital Marketing Recruitment Service to help us increase the number of approved foster carers in Greater Manchester's LAs, to meet current and future sufficiency requirements for our looked after children. The objectives of this Service are to: * Develop and deliver a marketing and engagement strategy, utilising a range of content and media channels to reach a larger population of potential foster carers for the GM LAs. * Generate high-quality leads, at appropriate volumes in line with the GM's recruitment target, which are passed to the LAs seamlessly, who will then take forward the enquiries. * Provide marketing and data insight and expertise to support the LA Fostering Teams, supporting the development of a high quality foster carer recruitment journey. To achieve this, there are three main strands of work: 1. GM-wide Foster Carer Recruitment Campaign 2. Shared Foster Carer Recruitment Website 3. Customer Journey Support including a shared CRM More details are provided in Section 4: Requirement / Specification. We reserve the right to award a contract just for items 1 and 2, and remove item 3 from the scope of work. Each GM LA will continue to have their own local marketing campaigns, so the service provider(s) will also need to work with LA partners to ensure that the GM-wide marketing complements and strengthens local activity, as well as draw on local marketing expertise. This project will be based on strong partnership working, and bids from consortia as well as individual organisations are welcome. The budget available for this project is PS250,000 and we expect tenders at this value, and at least PS100,000 should be reserved for actual marketing activity / media buying. Tenders exceeding a total value of PS250,000 and that have less than PS100,000 allocated to media buying will not be considered. The contract is expected to commence on 1 July 2022 and last 18 months. There is provision to extend the work by two 6-month periods, in case there are delays, but there would be no change to the budget. The GMCA reserves the right not to award the CRM element of the offer as it is undergoing a review of existing internal systems that may also have been invested in that may give the project more longevity. All documentation is available via the chest e procurement portal https://www.the-chest.org.uk/

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-34ea842d-b4f8-416c-9224-18ddd544a94f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/31fe2c0f-81e0-4cfe-8f70-873e910477e3
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£250,000 £100K-£500K
Lots Value
Not specified
Awards Value
£250,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
12 Jul 20223 years ago
Submission Deadline
6 May 2022Expired
Future Notice Date
Not specified
Award Date
4 Jul 20223 years ago
Contract Period
5 Jul 2022 - 31 May 2023 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
GREATER MANCHESTER COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SALFORD
Postcode
M27 8US
Post Town
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD34 Greater Manchester South West
Delivery Location
Not specified
Local Authority
Salford
Electoral Ward
Swinton Park
Westminster Constituency
Salford

Supplier Information

Number of Suppliers
1
Supplier Name

ELEVEN MARKETING & COMMUNICATIONS

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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