Award

Marketing Suite (TPR Comms management platform)

THE PENSIONS REGULATOR

This public procurement record has 1 release in its history.

Award

20 Oct 2025 at 12:41

Award Notice
Summary of the contracting process

The Pensions Regulator, located in Brighton, has awarded a contract for a marketing suite named the "Marketing Suite (TPR Comms management platform)" to Paragon Customer Communications (London) Ltd. The procurement is classified under "Software package and information systems" with a contract value of £1,060,117. The procurement followed a restricted procedure (above threshold) and was awarded on 25th July 2025. The service contract started on 15th October 2025 and is set to end on 31st August 2028, including potential extensions. This suite will serve the Automatic Enrolment Comms team initially, with the possibility of being adopted by other teams, and is intended to streamline employer communications across various channels.

This tender creates significant opportunities for SMEs due to its suitability criteria, involving specialised software services in marketing and communications management. Businesses with expertise in the development and implementation of SaaS-based platforms that integrate with CRM systems like Microsoft Dynamics 365 will find this contract appealing. Additionally, companies experienced in creating real-time communications and workflow management solutions can harness this opportunity to expand their service offerings and establish a foothold within government regulatory frameworks, potentially leading to further opportunities within other public sector organisations.

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Notice Information

Notice Title

Marketing Suite (TPR Comms management platform)

Notice Description

The Pensions Regulator requires a marketing suite (a SaaS based platform/solution to replace the current solution architecture) which TPR's Automatic Enrolment (AE) Comms team can use to create, edit, publish and produce all official direct to employer outbound email, whitemail and SMS. The marketing suite also needs to allow users to segment the email, whitemail and SMS templates into various mailing lists which then can be used to design, execute and monitor workflow funnels for all files. Please note that whilst initially the team using this solution will be TPR's AE Comms team, there is the possibility that the solution will be adopted by additional TPR teams during the Contract Period. The suite must process data selections from TPR's CRM system which is currently Microsoft Dynamics 365 (please note TPR's CRM solution may change during the Contract Period) which create files that are processed both manually and in an automated fashion to TPR's communication channel provider(s). The file processing must take place in a timely fashion running in real time and to ensure TPR's communication channel provider(s) can issue communications according to agreed scheduling. Following the initial 3 year contract period, and subject to minimum notice being provided as per contract, the Buyer may choose to extend the contract by further period(s) up to 24 months Please note the contract value shown here is for the total life of the contract including the initial term of 3 years and the maximum 24 month extension period.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-36a08fdc-d06a-4b06-9b2f-79f43613f5df
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/52a7429f-3652-44d8-94bd-5fa1115fa5fd
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£1,060,117 £1M-£10M
Lots Value
Not specified
Awards Value
£1,060,117 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
20 Oct 20254 months ago
Submission Deadline
28 Mar 2025Expired
Future Notice Date
Not specified
Award Date
24 Jul 20257 months ago
Contract Period
14 Oct 2025 - 31 Aug 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE PENSIONS REGULATOR
Contact Name
Not specified
Contact Email
acommercial@tpr.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
BRIGHTON
Postcode
BN1 6AF
Post Town
Brighton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ21 Brighton and Hove
Delivery Location
TLJ South East (England)
Local Authority
Brighton and Hove
Electoral Ward
Preston Park
Westminster Constituency
Brighton Pavilion

Supplier Information

Number of Suppliers
1
Supplier Name

PARAGON CUSTOMER COMMUNICATIONS (LONDON

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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