Tender

United Kingdom-Bradford: Advertising campaign services

YORKSHIRE WATER SERVICES

This public procurement record has 1 release in its history.

Tender

18 Nov 2016 at 20:17

Summary of the contracting process

The procurement process involves Yorkshire Water Services, which is seeking advertising campaign services to enhance its marketing efforts. The contract is valued at £4,500,000 and falls under the works category, specifically focusing on advertising and marketing services. The tender is currently in the active stage, having been published on 10th February 2015, with a submission deadline set for 23rd February 2015. The services will be delivered in Bradford, Yorkshire and the Humber region of the United Kingdom.

This tender presents a significant opportunity for marketing and advertising firms looking to expand their portfolio in public sector contracts. Businesses with expertise in creative campaign development, media buying, and marketing support will be particularly well-suited to compete for this contract. Additionally, those with the capability to execute campaigns across both traditional and online channels will find this tender highly relevant to their operations, enabling them to gain valuable experience in collaborating with a major public organisation.

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Notice Title

United Kingdom-Bradford: Advertising campaign services

Notice Description

'Creative and Media Buying. YWS Communications department requires the following services: Develop campaign concepts to meet target audience and KPI's; Recommend channel choice based on budget; Pre-Testing of the concepts and preliminary executions on a representative sample of the target audience; Re-fine concepts and channel choice; These campaigns could be internal or external; Campaign Execution, via a full mix of channels, traditional and On-line channels; Media buying and negotiation across mix of channels; Marketing support. YWS requires the following services from the service provider: Operational literature creation leaflets/calling cards/bill inserts and messages; Brand Support. Industry best practice advice and innovation.'

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3849567c-adc8-11e6-9901-0019b9f3037b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/24262eb7-52b5-40db-9807-da59d7f42711
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Works
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£4,500,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
18 Nov 20169 years ago
Submission Deadline
23 Feb 2015Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
22 Oct 2015 - 23 Oct 2018 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
YORKSHIRE WATER SERVICES
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
N/A
Postcode
BD6 2LZ
Post Town
Bradford
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE41 Bradford
Delivery Location
TLE Yorkshire and The Humber

Local Authority
Bradford
Electoral Ward
Little Horton
Westminster Constituency
Bradford East

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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