Award

(NU/1589-77) VOICE Brand Identity

NEWCASTLE UNIVERSITY

This public procurement record has 1 release in its history.

Award

17 Oct 2022 at 08:27

Summary of the contracting process

Newcastle University has awarded a contract for the project titled "(NU/1589-77) VOICE Brand Identity" to Everything is my Design. The procurement is classified under business services, specifically in the areas of law, marketing, consulting, recruitment, printing, and security. The contract value is £10,960 GBP, with a procurement method of "selective" using a "Restricted procedure." The tender period ended on August 31, 2022, and the contract period is from October 14, 2022, to December 31, 2022, located in the North East region of the United Kingdom.

This tender for the development of a comprehensive brand identity and strategy provides an opportunity for businesses offering services in marketing, branding, and software development. Small and medium-sized enterprises (SMEs) are particularly well-suited for this project, which aims to enhance the VOICE community through logo design, branding elements, social media strategies, and brand messaging. Suppliers interested in creating impactful brand identities and engaging social media content for diverse audiences can leverage this contract to showcase their expertise and support Newcastle University in strengthening its brand presence.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

(NU/1589-77) VOICE Brand Identity

Notice Description

The VOICE community is facilitated by an online digital platform where members register and are informed of opportunities where they are asked to express their interest in taking part in projects to provide feedback and insights. These opportunities could be working with our corporate clients looking for input into co-design of specific services or products, or with university research teams looking for insights for their research. We have identified the following work packages for this tender:Brand Identity: - A new VOICE logo potentially - sensitive to the profile, recognition and reputation of the existing logo - Consideration of sub brands e.g. VOICE X - potential requirement for sub brand logos - Refreshed brand colour palette and aesthetics - The creation of VOICE brand guidelines - Slide deck template design - Style elements, intro & outro to VOICE video content - 4 x VOICE banners of varying design to suit a range of audiences - Graphic design elements where required A Comprehensive Brand Strategy: A review and development of messaging to help us maximise impact in the following areas: - The development of a VOICE strapline - Creation of a VOICE mission statement and values - A review of how we communicate VOICE to our 3 core audiences/groups o Public - messaging to include the valuing of experience and insights and how VOICE can empower the public to influence the future by shaping research and innovation o Researchers - messaging to be primarily health and social care research focused; how VOICE can benefit and support researchers' citizen engagement and involvement programmes o Businesses - messaging to be NICA offer / national and international healthy longevity focused - How best to incorporate brand messaging into the front-end platform design for maximum impact Social Media Brand Strategy: - Design content, style and approaches including headers for each social media platform - Designed social media cards across Facebook, Twitter, Instagram and LinkedIn for a range of purposes - Facebook, Twitter, Instagram market and competitor analysis: o What the benefits of each are to us - taking into consideration our different audiences o What the differences in approach are o Advise practical ways for how we can best utilise each - for example frequency, content and style of posts etcOutputs: - A well designed and comprehensive brand identity and strategy - VOICE brand guidelines - Branded templates for VOICE slide decks and other presentation requirements - Designed social media cards across Facebook, Twitter, Instagram and LinkedIn for a range of purposes - Strapline for VOICE - A mission statement and values for VOICE - All design assets

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3f951e1c-1d4b-4aae-a831-1189286ae4da
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/8f7bbe88-fb82-4abb-bca2-b9c4ba8f8d7e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

48480000 - Sales, marketing and business intelligence software package

48481000 - Sales or marketing software package

72210000 - Programming services of packaged software products

72212480 - Sales, marketing and business intelligence software development services

72212481 - Sales or marketing software development services

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£40,000 Under £100K
Lots Value
Not specified
Awards Value
£10,960 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
17 Oct 20223 years ago
Submission Deadline
31 Aug 2022Expired
Future Notice Date
Not specified
Award Date
10 Oct 20223 years ago
Contract Period
13 Oct 2022 - 31 Dec 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NEWCASTLE UNIVERSITY
Contact Name
Natalie Morton
Contact Email
natalie.morton@ncl.ac.uk
Contact Phone
+44 1912086396

Buyer Location

Locality
NEWCASTLE
Postcode
NE1 7RU
Post Town
Newcastle upon Tyne
Country
England

Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
TLC North East (England)

Local Authority
Newcastle upon Tyne
Electoral Ward
Monument
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

EVERYTHING IS MY DESIGN

Further Information

Notice Documents

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-3f951e1c-1d4b-4aae-a831-1189286ae4da-2022-10-17T09:27:09+01:00",
    "date": "2022-10-17T09:27:09+01:00",
    "ocid": "ocds-b5fd17-3f951e1c-1d4b-4aae-a831-1189286ae4da",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "NCL001-DN629238-03971874",
        "title": "(NU/1589-77) VOICE Brand Identity",
        "description": "The VOICE community is facilitated by an online digital platform where members register and are informed of opportunities where they are asked to express their interest in taking part in projects to provide feedback and insights. These opportunities could be working with our corporate clients looking for input into co-design of specific services or products, or with university research teams looking for insights for their research. We have identified the following work packages for this tender:Brand Identity: - A new VOICE logo potentially - sensitive to the profile, recognition and reputation of the existing logo - Consideration of sub brands e.g. VOICE X - potential requirement for sub brand logos - Refreshed brand colour palette and aesthetics - The creation of VOICE brand guidelines - Slide deck template design - Style elements, intro & outro to VOICE video content - 4 x VOICE banners of varying design to suit a range of audiences - Graphic design elements where required A Comprehensive Brand Strategy: A review and development of messaging to help us maximise impact in the following areas: - The development of a VOICE strapline - Creation of a VOICE mission statement and values - A review of how we communicate VOICE to our 3 core audiences/groups o Public - messaging to include the valuing of experience and insights and how VOICE can empower the public to influence the future by shaping research and innovation o Researchers - messaging to be primarily health and social care research focused; how VOICE can benefit and support researchers' citizen engagement and involvement programmes o Businesses - messaging to be NICA offer / national and international healthy longevity focused - How best to incorporate brand messaging into the front-end platform design for maximum impact Social Media Brand Strategy: - Design content, style and approaches including headers for each social media platform - Designed social media cards across Facebook, Twitter, Instagram and LinkedIn for a range of purposes - Facebook, Twitter, Instagram market and competitor analysis: o What the benefits of each are to us - taking into consideration our different audiences o What the differences in approach are o Advise practical ways for how we can best utilise each - for example frequency, content and style of posts etcOutputs: - A well designed and comprehensive brand identity and strategy - VOICE brand guidelines - Branded templates for VOICE slide decks and other presentation requirements - Designed social media cards across Facebook, Twitter, Instagram and LinkedIn for a range of purposes - Strapline for VOICE - A mission statement and values for VOICE - All design assets",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "72210000",
                "description": "Programming services of packaged software products"
            },
            {
                "scheme": "CPV",
                "id": "48480000",
                "description": "Sales, marketing and business intelligence software package"
            },
            {
                "scheme": "CPV",
                "id": "48481000",
                "description": "Sales or marketing software package"
            },
            {
                "scheme": "CPV",
                "id": "79413000",
                "description": "Marketing management consultancy services"
            },
            {
                "scheme": "CPV",
                "id": "79342000",
                "description": "Marketing services"
            },
            {
                "scheme": "CPV",
                "id": "72212481",
                "description": "Sales or marketing software development services"
            },
            {
                "scheme": "CPV",
                "id": "72212480",
                "description": "Sales, marketing and business intelligence software development services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "North East",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 40000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "tenderPeriod": {
            "endDate": "2022-08-31T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2022-10-14T00:00:00+01:00",
            "endDate": "2022-12-31T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-59869",
            "name": "Newcastle University",
            "identifier": {
                "legalName": "Newcastle University"
            },
            "address": {
                "streetAddress": "Newcastle University, Procurement Services, Kingsgate",
                "locality": "Newcastle",
                "postalCode": "NE1 7RU",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Natalie Morton",
                "email": "natalie.morton@ncl.ac.uk",
                "telephone": "+44 1912086396"
            },
            "details": {
                "url": "https://www.ncl.ac.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-224380",
            "name": "Everything is my Design",
            "identifier": {
                "legalName": "Everything is my Design"
            },
            "address": {
                "streetAddress": "BALTIC 39 Studio 29 High Bridge Newcastle upon Tyne Tyne and Wear NE1 1EW United Kingdom"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-59869",
        "name": "Newcastle University"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-3f951e1c-1d4b-4aae-a831-1189286ae4da-1",
            "status": "active",
            "date": "2022-10-11T00:00:00+01:00",
            "datePublished": "2022-10-17T09:27:09+01:00",
            "value": {
                "amount": 10960,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-224380",
                    "name": "Everything is my Design"
                }
            ],
            "contractPeriod": {
                "startDate": "2022-10-14T00:00:00+01:00",
                "endDate": "2022-12-31T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/8f7bbe88-fb82-4abb-bca2-b9c4ba8f8d7e",
                    "datePublished": "2022-10-17T09:27:09+01:00",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}