Tender

TEN-1920-008 - Employer and Intermediary Content Strategy

NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)

This public procurement record has 1 release in its history.

Tender

25 Sep 2019 at 09:04

Tender Notice
Summary of the contracting process

The National Employment Savings Trust (NEST) is seeking to procure an agency to develop an Employer and Intermediary Content Strategy. This tender, titled "TEN-1920-008," falls under the industry category of research and development services, specifically marketing management consultancy services. The procurement is currently in the active tender stage, with submissions accepted until 1st November 2019. The project, worth £75,000, is based in London, specifically at the address 1st Floor, 10 S Colonnade, Canary Wharf, E14 4PU. This open procurement method is suitable for small and medium-sized enterprises (SMEs).

This tender presents an excellent opportunity for businesses with expertise in financial services and marketing consultancy, particularly those familiar with the pensions market. The selected agency will collaborate with NEST to create a cohesive content strategy across various platforms, addressing key issues such as tone of voice and customer journey clarity. Agencies that can demonstrate experience in simplifying content and improving user engagement will find this contract particularly suitable, allowing them to expand their portfolio and establish a strong relationship with a significant buyer in the financial sector.

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Notice Information

Notice Title

TEN-1920-008 - Employer and Intermediary Content Strategy

Notice Description

All tender documents and instructions for tender submission can be found at the following link: https://nesttenders.bravosolution.co.uk/web/login.shtml We would like to procure an agency to help us develop our content strategy based on the findings from our employer segmentation research, our own proprietary research, and the change in the market now staging and phasing are complete. We want to ensure our strategy is fit for purpose for the current market environment and ultimately deliver a good service to our employer and intermediary customers. We face 2 main issues: - Inconsistency of tone of voice: the way we speak to our audience varies by channel and as such does not create a holistic experience of Nest for the user. - Confused customer journeys: Out dated content that reflects the acquisition led stage of our journey As such we want to focus on both the tone of voice and updating our content strategy to reflect our existing objectives, making relevant content simple and quick for the audience to find. We'd like the agency to work with us to deliver a content strategy based on the following criteria: - We are looking for an agency with understanding of financial services and ideally the pensions market - Developed with various touch points in mind, including; public area website (PAW), help centre, operational communications, social media, web chat, marketing emails and the transactional area website. - Develop a consistent tone of voice- to include simplifying existing jargon, and using language to differentiate ourselves - Includes a review of how we help our employers talk to their employees, providing them with a toolkit of information to use at various stages of their employees' savings journeys. - Provide guidelines and training material that can be shared with our staff, especially our writers so they are able to pick up on our style of writing easily. Given the breadth of this project we have broken the work down into 3 stages: - Stage 1: work with Nest to create a content strategy - Stage 2: work with Nest to implement the strategy across one specific journey (decided based on findings from Stage 1) - Stage 3: agree prioritisation with Nest and roll out across all touchpoints. Feedback examples Please see below some examples of feedback we have received on our service to help provide some context. In existing research, we do not ask our employers to specifically comment on language as part of their experience. We therefore cannot share a stat that says "X% of employers think that the language could be improved" as it isn't a metric that we currently measure. We do, however, ask employers how easy their experience is with Nest, and we know that it could be easier - particularly when dealing with information we provide and when using resources such as the website and/or contact channels.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4129524d-49b8-4acd-9189-16dca05e0131
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e22136b7-42b0-452f-927a-47979503bddf
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73000000 - Research and development services and related consultancy services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£75,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
25 Sep 20196 years ago
Submission Deadline
1 Nov 2019Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
25 Nov 2019 - 31 Mar 2020 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
TLI London
Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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