Tender

Interreg Experience - Consumer Product Testing

VISIT KENT LIMITED

This public procurement record has 2 releases in its history.

TenderAmendment

09 Oct 2020 at 13:51

Tender Notice
Tender

02 Oct 2020 at 09:11

Tender Notice
Summary of the contracting process

The current procurement opportunity titled "Interreg Experience - Consumer Product Testing" is being conducted by Visit Kent Limited, focusing on the tourism, leisure, and hospitality sector in the South East of England. The tender process is classified as a limited procurement with competitive quotations below the threshold. The tender was published on 2nd October 2020 and is set to close for submissions by 19th October 2020. The contract period will commence on 26th October 2020 and run until 29th January 2021. The estimated value of the contract is £45,000, with a minimum value of £40,000.

This tender presents a significant opportunity for businesses engaged in advertising and marketing services, particularly those with experience in consumer insights and product testing. Small and medium-sized enterprises (SMEs) are encouraged to participate, as they may have innovative approaches to enhancing consumer confidence and driving off-season visits, crucial for the recovery of the tourism sector post-Covid. Companies that excel in developing experiential products and effective marketing strategies will be well-suited to respond and potentially benefit from the insights gained throughout the campaign.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Interreg Experience - Consumer Product Testing

Notice Description

In light of the current Covid-19 crisis, the tourism, leisure and hospitality industry is having to re-think how to move forward and rebuild business, demand and revenue. To survive, businesses will need to adapt existing products, collaborate with others in and out of the sector, and reach out to new audiences to recover and drive business growth. The sector has also been shown to be particularly vulnerable due to the seasonality of the visitor economy demonstrating the need for development of off-season product to make businesses more resilient in the future and to deliver more year-round jobs. The pandemic has also significantly hit consumer confidence and the current uncertainty reducing the propensity for domestic visitors to book domestic trips this winter. The proposed campaign will have a dual purpose to: * Support the immediate recovery by driving off-season visits * Provide consumer insights which will inform the development of new experiential products Destination Awareness There is a need to build consumer confidence and drive domestic visits to the county throughout the autumn and winter by showcasing product that can extend the season for businesses. We know that 57% of domestic visitors choose their destination based on where they can find a specific activity or experience rather than the other way around. In order to compete with destinations around the county, Kent needs to better showcase authentic experiences based around the natural environment and local culture. Product Testing Data and insights from the campaign will inform the development of new experiential product development and the marketing strategy for the Experience project. The campaign will test off-season product themes, messaging, imagery and calls to action with various audiences to identify best prospect audiences and maximum engagement. This test campaign presents an opportunity for us to understand more about the demographics of our audience, their perceptions post-covid, the channels they favour and the decision-making process they follow. Working with the selected agency we will develop a number of assumptions we wish to test via the delivery of an A/B campaign. Insights and results gathered throughout the campaign will be shared with businesses on the Experience Development Programme, with this in mind accurate measurement of all activity plus awareness metrics presented in a comprehensive report are key KPIs. This project is to a great extent a research project more than it is a marketing campaign. Tenderers are required to provide a complete response to this brief. Tenderers must carefully examine and consider the brief and satisfy themselves of the appropriateness and validity of any information provided. In submitting a response, tenderers shall be deemed to have read and understood all of the tender documents. Guidelines on the preperation of responses are detailed within the documentation

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-41dacdaf-b7db-4509-b5c6-b027e91e3509
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a3ffffef-f81b-4929-9181-ded2bb3760b7
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£45,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Oct 20205 years ago
Submission Deadline
19 Oct 2020Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
26 Oct 2020 - 29 Jan 2021 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VISIT KENT LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CANTERBURY
Postcode
CT1 2JB
Post Town
Canterbury
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ4 Kent
Small Region (ITL 3)
TLJ44 East Kent
Delivery Location
TLJ South East (England)
Local Authority
Canterbury
Electoral Ward
Westgate
Westminster Constituency
Canterbury

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-41dacdaf-b7db-4509-b5c6-b027e91e3509-2020-10-09T14:51:03+01:00",
    "date": "2020-10-09T14:51:03+01:00",
    "ocid": "ocds-b5fd17-41dacdaf-b7db-4509-b5c6-b027e91e3509",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "EXP- WP5.2.2",
        "title": "Interreg Experience - Consumer Product Testing",
        "description": "In light of the current Covid-19 crisis, the tourism, leisure and hospitality industry is having to re-think how to move forward and rebuild business, demand and revenue. To survive, businesses will need to adapt existing products, collaborate with others in and out of the sector, and reach out to new audiences to recover and drive business growth. The sector has also been shown to be particularly vulnerable due to the seasonality of the visitor economy demonstrating the need for development of off-season product to make businesses more resilient in the future and to deliver more year-round jobs. The pandemic has also significantly hit consumer confidence and the current uncertainty reducing the propensity for domestic visitors to book domestic trips this winter. The proposed campaign will have a dual purpose to: * Support the immediate recovery by driving off-season visits * Provide consumer insights which will inform the development of new experiential products Destination Awareness There is a need to build consumer confidence and drive domestic visits to the county throughout the autumn and winter by showcasing product that can extend the season for businesses. We know that 57% of domestic visitors choose their destination based on where they can find a specific activity or experience rather than the other way around. In order to compete with destinations around the county, Kent needs to better showcase authentic experiences based around the natural environment and local culture. Product Testing Data and insights from the campaign will inform the development of new experiential product development and the marketing strategy for the Experience project. The campaign will test off-season product themes, messaging, imagery and calls to action with various audiences to identify best prospect audiences and maximum engagement. This test campaign presents an opportunity for us to understand more about the demographics of our audience, their perceptions post-covid, the channels they favour and the decision-making process they follow. Working with the selected agency we will develop a number of assumptions we wish to test via the delivery of an A/B campaign. Insights and results gathered throughout the campaign will be shared with businesses on the Experience Development Programme, with this in mind accurate measurement of all activity plus awareness metrics presented in a comprehensive report are key KPIs. This project is to a great extent a research project more than it is a marketing campaign. Tenderers are required to provide a complete response to this brief. Tenderers must carefully examine and consider the brief and satisfy themselves of the appropriateness and validity of any information provided. In submitting a response, tenderers shall be deemed to have read and understood all of the tender documents. Guidelines on the preperation of responses are detailed within the documentation",
        "datePublished": "2020-10-02T10:11:17+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "South East",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "South East",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 40000,
            "currency": "GBP"
        },
        "value": {
            "amount": 45000,
            "currency": "GBP"
        },
        "procurementMethod": "limited",
        "procurementMethodDetails": "Competitive quotation (below threshold)",
        "tenderPeriod": {
            "endDate": "2020-10-19T18:30:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2020-10-26T00:00:00Z",
            "endDate": "2021-01-29T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "goods",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/a3ffffef-f81b-4929-9181-ded2bb3760b7",
                "datePublished": "2020-10-02T10:11:17+01:00",
                "format": "text/html",
                "language": "en",
                "dateModified": "2020-10-09T14:51:03+01:00"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Brief and guidance for submissions",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/e6340981-d83c-4a84-bac3-c7d06a2eeba9",
                "format": "application/pdf"
            },
            {
                "id": "3",
                "documentType": "biddingDocuments",
                "description": "Tenderers submission questionnaire",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/5f087516-0160-429e-8b63-afc27b326d24",
                "format": "application/vnd.openxmlformats-officedocument.wordprocessingml.document"
            },
            {
                "id": "4",
                "documentType": "biddingDocuments",
                "description": "Tender Questionnaire",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/74872b28-9171-4dae-9262-f24922947773",
                "format": "application/vnd.openxmlformats-officedocument.wordprocessingml.document"
            },
            {
                "id": "5",
                "documentType": "biddingDocuments",
                "description": "Appendix 1 - Options analysis extract",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/b86d4b9e-3e40-4d26-bd38-efb5ddaf86c5",
                "format": "application/vnd.openxmlformats-officedocument.presentationml.presentation"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/CG4R4jfk",
            "name": "VISIT KENT LIMITED",
            "identifier": {
                "legalName": "VISIT KENT LIMITED",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/CG4R4jfk"
            },
            "address": {
                "streetAddress": "10 Best Lane",
                "locality": "CANTERBURY",
                "postalCode": "CT12JB",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Visit Kent",
                "email": "jim.dawson@visitkent.co.uk",
                "telephone": "01227 812900"
            },
            "details": {
                "url": "http://visitkent.co.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/CG4R4jfk",
        "name": "VISIT KENT LIMITED"
    }
}