Award

Transport for Cornwall Marketing, Information and Engagement Support

CORNWALL COUNCIL

This public procurement record has 1 release in its history.

Award

11 Aug 2023 at 11:23

Award Notice
Summary of the contracting process

The Cornwall Council has awarded a contract for "Transport for Cornwall Marketing, Information and Engagement Support" to Integrated Transport Planning Ltd (ITP). The contract, valued at £28,000,000 GBP, involves advertising and marketing services. The procurement process was an open procedure with a tender period ending on 5th May 2023. The contract period is from 3rd July 2023 to 2nd July 2025. Cornwall Council is the buying organization located in Truro, England. The contract aims to enhance branding, marketing, communications, and behavior change to promote the use of buses in Cornwall.

This tender presents an opportunity for businesses, especially those in advertising and marketing services, to collaborate with Cornwall Council and contribute to the growth of public transport in Cornwall. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise organizations (VCSEs) are encouraged to participate. The winning bidder is expected to understand the unique challenges and opportunities in Cornwall's bus network and demonstrate a passion for public transport that benefits communities, reduces isolation, and promotes health and wellbeing.

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Notice Information

Notice Title

Transport for Cornwall Marketing, Information and Engagement Support

Notice Description

Transport for Cornwall is a partnership of public transport providers operating in Cornwall. The aim of the partnership is wide ranging and a formalised Enhanced Partnership is now in place. The partnership requires more resource to help drive forward our plans around branding, marketing, communications, information provision and behaviour change. We need to develop the right content and approach to appeal to the residents and visitors of Cornwall to reach new markets and drive modal shift to buses as part of our ambitious plans across the Duchy. In addition to this a 4 year, 23.5m low fares pilot was introduced aiming to reduce bus fares in Cornwall. The pilot commenced in April 2022 and ends on 31st March 2026. We are the only authority in the country to introduce this scheme which aims to understand the impact of low fares on patronage. The resource required for Transport for Cornwall needs to bring all parties together, drive change and deliver key outcomes to raise awareness of bus as a choice for some journeys and encourage more people to use buses so that patronage/revenue can be increased year on year. Together with the winning bidder, we are hoping to create a Marketing, Engagement and Communication (MEC) to provide leadership and direction to the Council and bus operators as well as co-ordinate and work alongside the partners, recognising and constantly promoting the value of working together, (rather than silo working at individual company level), with the customer at the heart of everything that is done. A strong understating of Transport for Cornwall is essential. This includes understanding the challenges that the Bus industry is facing that are preventing growth, and also, that Cornwall bus network is quite unique. We have a mix of commercial routes and routes that require subsidy from the Council to be financially viable and continue to support connectivity in a rural coastal landscape. In addition, services such as Truro Park & Ride are still recovering from the pandemic. The winning bidder will need to demonstrate a true understanding and passion for public transport in Cornwall. Understanding that in an area such as Cornwall, public transport essential to keep communities connected, reduce isolation and promote health and wellbeing benefits. It is essential that the winning Supplier grasps how different routes require a different approach in marketing, communication and community engagement, to support usage growth, protect the services and generate growth.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-46860905-d9d9-4f7d-b2d0-764e54cdbf42
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/7feba09f-69ba-4ee5-9f7c-7b40b18b0792
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£2,800,000 £1M-£10M
Lots Value
Not specified
Awards Value
£28,000,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
11 Aug 20232 years ago
Submission Deadline
5 May 2023Expired
Future Notice Date
Not specified
Award Date
11 Jun 20232 years ago
Contract Period
2 Jul 2023 - 2 Jul 2025 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CORNWALL COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
TRURO
Postcode
TR1 3AY
Post Town
Truro
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK3 Cornwall and Isles of Scilly
Small Region (ITL 3)
TLK30 Cornwall and Isles of Scilly
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Cornwall
Electoral Ward
Truro Boscawen & Redannick
Westminster Constituency
Truro and Falmouth

Supplier Information

Number of Suppliers
1
Supplier Name

INTEGRATED TRANSPORT PLANNING LTD (ITP

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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