Tender

Media Buying Service for Bath and North East Somerset Council Heritage Services

BATH AND NORTH EAST SOMERSET COUNCIL

This public procurement record has 1 release in its history.

Tender

06 Mar 2019 at 14:40

Tender Notice
Summary of the contracting process

The Bath and North East Somerset Council is seeking a media buying service for its Heritage Services, aimed at enhancing the marketing campaigns for the Roman Baths, Fashion Museum, and Victoria Art Gallery. This tender, titled "Media Buying Service for Bath and North East Somerset Council Heritage Services," falls within the marketing management consultancy services category (CPV 79413000). The open procurement process has a submission deadline of 10 April 2019, with the anticipated contract period commencing on 3 June 2019 and lasting until 1 June 2023. The contract is valued at £60,000 and will facilitate comprehensive media strategy development and execution, which is essential for meeting the organisation's revenue forecasting goals.

This tender presents significant opportunities for businesses, particularly those with a background in media buying and marketing within the heritage sector. Companies that can demonstrate experience in managing large-scale marketing campaigns and providing innovative advertising strategies will be well-suited to compete in this procurement. Given the council's commitment to engaging diverse audiences and its record of successful marketing returns, this contract is an excellent opportunity for firms looking to expand their client base in the public sector, especially in a culturally rich environment like Bath.

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Notice Information

Notice Title

Media Buying Service for Bath and North East Somerset Council Heritage Services

Notice Description

Bath and North East Somerset Council's Heritage Services require an experienced media buyer/agency to brief and commission a range of media for the Roman Baths, Fashion Museum and Victoria Art Gallery's marketing campaigns. The Roman Baths conducts up to 5 and the Victoria Art Gallery and Fashion Museum conduct an average of 2 large scale marketing campaigns, each year in order to grow their audience base and ensure revenue levels are maintained in line with the council's financial forecasting. The contract will be for five years and will involve briefing media owners on the requirements and negotiating rates for a range of media including but not limited to outdoor media sites (Out of Home), radio advertising, podcast advertising, social influencer advertising, digital media, and DAX streaming for national and local media owners. The media buyer will also provide a support function for the organisation suggesting new media to reach new audiences, creating detailed campaign plans, and liaising with designers. The following will be considered as part of the tender process: * Experience of working in a Heritage environment * Demonstrable ability of managing large scale marketing campaigns and advising on or recommending the appropriate advertising route * Value for money * Social Value We have established that we cannot produce this in-house and that we will have to procure the requirement as we are unable to access the preferential rates for the media identified without working with a media buyer. The marketing team also does not have capacity to fulfil this function. The marketing budget currently produces an average return on investment of 1:6 and represents fewer than 5% of the total revenue for the organisation. Our marketing cost per paying visitor is 44p - far lower than the average issued by Association of Leading Visitor Attractions which shows that the average cost per paying visitor is PS1.28 (ALVA Financial Benchmarking Report 2017). The media spend produces over 15million impressions for the Roman Baths over the year. 3. Anticipated Contract Term We anticipate that any supplier agreement will be for a period of 36 months, commencing on 1 January 2019, with an option to extend for 12 months. The reason for this length of time is to allow the media buyer /agency time to fully understand the Heritage Services business cycle and products

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-470168b6-6fda-437a-856d-1a0542af2c37
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b8568599-b145-4d2e-9180-f94301e004ac
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£60,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Mar 20196 years ago
Submission Deadline
10 Apr 2019Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
2 Jun 2019 - 1 Jun 2023 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BATH AND NORTH EAST SOMERSET COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BATH
Postcode
BA1 5AW
Post Town
Bath
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
Not specified
Local Authority
Bath and North East Somerset
Electoral Ward
Kingsmead
Westminster Constituency
Bath

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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