Award

Media Campaign Delivery for the UK Global Screen Fund - AWARD

BFI

This public procurement record has 1 release in its history.

Award

06 Jan 2022 at 15:24

Award Notice
Summary of the contracting process

The procurement process involves the British Film Institute (BFI) as the buying organisation, soliciting tenders for the "Media Campaign Delivery for the UK Global Screen Fund." This initiative, categorized under advertising campaign services, targets various media sectors including film, TV, and animation, aiming to enhance the international profile of UK screen content. The contract period is scheduled to commence on 28 September 2021 and will conclude on 31 October 2022, with the procurement being conducted through an open procedure. The tender's closing date for submissions was on 1 September 2021, and all activities are based in the United Kingdom.

This tender presents lucrative opportunities for businesses, particularly those in the advertising and marketing sectors, as it seeks an agency to implement a comprehensive international promotional campaign. Companies that specialize in advertising campaign services and have expertise in global audience engagement will be well-suited to compete for this contract. Additionally, small and medium-sized enterprises (SMEs) are encouraged to participate, benefitting from the BFI's focus on boosting the sustainability and international reach of domestic independent screen businesses.

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Notice Information

Notice Title

Media Campaign Delivery for the UK Global Screen Fund - AWARD

Notice Description

The UK Global Screen Fund is a one year pilot fund designed to boost international development, production and distribution opportunities for the UK's independent screen sector. The new PS7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies, deepening international relationships and increasing reach to new global audiences. Aimed at boosting the international competitiveness of UK screen content whilst growing the revenue and sustainability of domestic independent businesses, the fund is designed to help develop and produce projects with international appeal, expand the worldwide distribution of UK content and encourage collaboration with international partners. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. Recognising the vital role of film, TV, animation, documentary and interactive in shaping how the UK is viewed around the world, the activation of this major campaign will showcase independent UK screen content through multi-territory promotion of talent, content, and companies. Having already commissioned the development of an international brand strategy, alongside audience perception research, the BFI is now seeking to commission an agency to undertake the implementation of an international campaign to promote UK screen content to audiences around the world. Following the delivery of creative assets, the 12-month campaign will focus on the roll out of the new brand strategy through media based activity, working alongside events-based activity (separate Events Campaign tender). The purpose of this contract is to implement the new brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with consumer audiences to powerfully sell and promote UK content internationally.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4ea2778f-5d4b-4e06-b53d-58c3ecb97bef
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1bb4857e-72ec-48e3-9055-a53062d5a9a6
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£150,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
6 Jan 20224 years ago
Submission Deadline
1 Sep 2021Expired
Future Notice Date
Not specified
Award Date
16 Sep 20214 years ago
Contract Period
27 Sep 2021 - 31 Oct 2022 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BFI
Contact Name
Stephen Adams
Contact Email
stephen.adams@bfi.org.uk
Contact Phone
02079574849

Buyer Location

Locality
LONDON
Postcode
W1T 1LN
Post Town
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified
Local Authority
Camden
Electoral Ward
Bloomsbury
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
1
Supplier Name

TOTAL MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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