Tender

The Tech That Makes Tomorrow Work - Creative Marketing

WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

This public procurement record has 2 releases in its history.

TenderAmendment

19 Mar 2024 at 14:39

Tender Notice
Tender

18 Mar 2024 at 17:11

Tender Notice
Summary of the contracting process

The West Midlands Growth Company (WMGC) is inviting bids for a tender titled "The Tech That Makes Tomorrow Work - Creative Marketing" in the advertising and marketing services category. The procurement process involves establishing an agreement with one supplier to deliver a creative campaign strategy, plan, and high-quality, multi-format creative concepts. The tender is open for submission until 8th April 2024, with a contract period starting on 6th May 2024 and ending on 31st March 2025. The buying organisation is the West Midlands Growth Company Ltd e-Tendering based in Birmingham, West Midlands, United Kingdom.

This tender offers opportunities for businesses in industries such as Low Carbon CleanTech, Future Mobility, Business Professional & Financial Services, Life Sciences, and Creative & Digital Technologies to showcase their creative and marketing expertise. The procurement method details an open procedure, making it accessible for businesses of varying sizes. Businesses providing strategic lead creative and marketing services, campaign assets, and event activations are well-suited to compete in this tender. SMEs and VCSEs are also encouraged to participate in this procurement process.

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Notice Information

Notice Title

The Tech That Makes Tomorrow Work - Creative Marketing

Notice Description

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process. The tender is focused on the agency delivering a creative campaign strategy, plan and high-quality, multi-format creative concepts that can be deployed across a range of campaign activations. Strategic Creative We require the services of a strategic lead creative and marketing agency to develop a campaign strategy, plan and impactful creative multi-channel marketing campaign that will resonate with our identified target audiences Campaign deliverables include (but are not exclusive to): o Big idea campaign creative concept/s, leveraging and building out the innovation narrative and messaging that has been developed by our communications agency o Advertising and campaign core assets - hero campaign, hero advert (film), and high-level activations which may include an experiential concept o Range of sector and life-stage focused marketing campaign assets for international markets, defined by the media strategy, but including programmatic creative (audio, video, display) and outdoor appropriate to international markets (media spend budget is separate) o Creative for sales materials - brochures and flyers o Content and creative for digital channel amplification - social media, campaign microsite o Case study creative formats - video and written o Full events activations: examples include London Tech Week, EXPO Real and Birmingham Tech Week o International sales missions - we are planning international trade missions in 24/25 where we would showcase the campaign using related collateral, content and presentations o Physical experiential in one location o Guerilla campaign activity * Key Sectors include: Low Carbon CleanTech, Future Mobility, Business Professional & Financial Services, Life Sciences, Data Driven Health Care, Advanced Manufacturing and Creative & Digital Technologies Additional information: Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-65bc66ee-b196-4fb3-b6f7-e8b752bca222
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c89b2bf2-d811-4905-9c3a-03178afd0788
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
19 Mar 20241 years ago
Submission Deadline
8 Apr 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
6 May 2024 - 31 Mar 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
Contact Name
Zoe Middleton
Contact Email
zoe.middleton@wmgrowth.com
Contact Phone
07483078415

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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