Planning

Media Advertising Buying (C8985)

ANCHOR HANOVER GROUP

This public procurement record has 1 release in its history.

Planning

06 Feb 2025 at 14:49

Planned Procurement Notice
Summary of the contracting process

The Anchor Hanover Group is planning a procurement process titled "Media Advertising Buying (C8985)" under the category of Advertising and Marketing Services (CPV 79340000). The process is currently in the planning stage, with a future notice date set for 10th February 2025. The procurement method specified is a restricted procedure (above threshold). The contract period is anticipated to start on 30th June 2025 and end on 30th June 2030, with a value range between GBP 7,500,000 and GBP 8,500,000. The project will be carried out in several regions across the United Kingdom, including East Midlands, East of England, London, and others. Key locations include BD1 2ST, Bradford. The Anchor Hanover Group seeks to engage a media agency for integrated offline and online media buying services, focusing on various product offerings, including care homes and rental housing.

This tender presents significant growth opportunities for media agencies, particularly those with expertise in both offline and online advertising. Businesses particularly suited for this procurement are those with experience in hyperlocal marketing strategies, as a considerable portion of the media buying will target local and hyperlocal market segments. Additionally, agencies with a robust understanding of the recruitment sector and in-house recruitment expertise will have an advantage, as they are required to create targeted recruitment campaigns to attract and retain talent for Anchor's staffing needs. Small and medium-sized enterprises (SMEs) are encouraged to participate, enhancing their growth prospects and establishing a long-term partnership with one of the largest not-for-profit providers of housing and care for older people in England.

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Notice Information

Notice Title

Media Advertising Buying (C8985)

Notice Description

The media agency shall work with Anchor to effectively plan, buy, monitor and report offline and online media for its Group product portfolio. Products and services to include care homes, rental housing, new housing for sale, and staff recruitment, plus any other business services where required. Overview: the provision of integrated offline and online media buying services for the Anchor Hanover Group. Deliverables: the media agency shall work with Anchor to effectively plan, buy, monitor and report offline and online media for its Group product portfolio. Products and services to include care homes, rental housing, new housing for sale, and staff recruitment, plus any other business services where required. Channel selection and management - all advertising channel activity must by optimised towards sales and occupancy targets. While other metrics are important, the primary KPI is always the volume/quality of leads fed into and through the marketing funnel. Market understanding - the agency is required to support Anchor in using effective insight, audience understanding and competitor analysis to target and position products and services to the most appropriate demographics. Reporting platform requirements - the agency shall, at a minimum, meet the following reporting platform requirements: - provide, maintain and manage a 'live' online reporting platform (dashboard) that combines performance for all media channels in one place with full access provided to Anchor; - provide for and support all call tracking requirements, accurately monitoring telephone lead generation; - support all tracking across the Anchor website; - support all tracking in Google Analytics. Local offline media requirements - the majority of offline media buying is required at a local and hyperlocal level. For care and housing products, most new residents come from within a 5-10 mile radius of the location which, to avoid media wastage, requires advertising strategy and planning at a hyperlocal level. While local/hyperlocal offline media buying only makes up around 15-20 per cent of overall media spend, the agency is expected to suggest and secure opportunities to meet this requirement, and to buy space. Recruitment requirements - the agency is required to understand the recruitment sector, and to have specialist in-house recruitment expertise, providing media buying services across our product and job portfolio and to create targeted recruitment campaigns, by understanding our demographic, to ultimately attract and retain talent against targets. Anchor has over 10,000 staff, the majority of who work in our care homes where the voluntary annual turnover is around 30%.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-675bf0ea-071d-4597-8ad6-70bed6e6c0e7
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1ecdce44-25b7-4f30-b1e0-5ee4e9d00aba
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
Planned Procurement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£8,500,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Feb 20251 years ago
Submission Deadline
Not specified
Future Notice Date
10 Feb 2025Expired
Award Date
Not specified
Contract Period
29 Jun 2025 - 30 Jun 2030 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ANCHOR HANOVER GROUP
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRADFORD
Postcode
BD1 2ST
Post Town
Bradford
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE41 Bradford
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England)
Local Authority
Bradford
Electoral Ward
City
Westminster Constituency
Bradford West

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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