Tender

Chester Recovery Campaign Media Partner

CHESHIRE & WARRINGTON LOCAL ENTERPRISE PARTNERSHIP

This public procurement record has 1 release in its history.

Tender

12 Apr 2022 at 12:15

Tender Notice
Summary of the contracting process

The Chester Recovery Campaign Media Partner tender, initiated by the Cheshire & Warrington Local Enterprise Partnership, is focused on securing a media partner for a marketing campaign aimed at revitalising tourism in Chester following the adverse impacts of the pandemic. This open procurement process falls under the recreational and cultural services category and is active as of 12 April 2022. The tender period concludes on 3 May 2022, and the contract is scheduled to commence on 9 May 2022, lasting until 30 June 2022. The estimated contract value is £66,500, with a minimum value of £50,000. The campaign is primarily located in the North West of England.

This tender presents unique opportunities for businesses, particularly those specialising in digital advertising, social media content creation, and tourism marketing, to engage in a strategically important project aimed at increasing domestic tourism and utilising the significant pent-up demand in the market. Companies with experience in delivering impactful marketing campaigns and those that can leverage their networks, such as rail operators with routes into Chester, may find themselves well-positioned to compete effectively for this opportunity. Engaging as a media partner will not only enhance visibility but also contribute to the recovery of local tourism businesses.

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Notice Information

Notice Title

Chester Recovery Campaign Media Partner

Notice Description

Marketing Cheshire are looking to procure a Media partner for our Chester recovery campaign. VisitEngland, as the tourism delivery partner for the GREAT Campaign, launched in September 2020 the UK-wide domestic marketing campaign, Escape the Everyday. The campaign aims to support the UK tourism industry to post covid recovery by encouraging consumers to explore, discover and treat themselves on a UK short break. The recovery fund allowed DMOs to apply for grant funding to deliver local marketing activities aligned to the national campaign. The Visit England initiative has now been extended into 2022 and Marketing Cheshire has been successful in securing funding for a Chester focused marketing campaign. Securing this fund was through a highly competitive process. There is great expectation for the campaign to deliver for Chester and surrounds and we need to ensure we maximise the opportunity. We are now looking to secure a partner to plan and deliver an impactful media schedule. Chester and Cheshire has been severely affected by the pandemic. Our tourism businesses are still playing catch up to pre-pandemic visitor number levels. Overseas visitors are still yet to return in significant numbers. We anticipate there is significant pent-up demand within the domestic market to venture out (backed by national statistics) and experience what's on the doorstep. We intend to: - Deliver an inspiring and creative consumer campaign over a 6 week period; - Use 100% digital advertising media (as stipulated by VisitEngland); - Use a creative mix of social media, display, video, blogs, influencer generated content and paid digital press coverage; - Launch a new campaign landing page on visitchester.com (as the call to action) featuring a selection of a minimum 10 bookable products wrapped within inspiring itinerary copy, images; - Mirror the national Visit England Escape the Everyday campaign (Chester content will be featured within this). There is an excellent opportunity for several rail operators with routes into Chester to help amplify the campaign through their channels. We will also amplify the campaign through the Visit Cheshire website, visitcheshire.com, our own social channels and through our tourism partners channels. Submissions will only be accepted if they are returned via email to tenders@cheshireandwarrington.com

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6a949c69-b8a4-45f0-8d73-062af6faff13
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/4f2e1054-6971-40c6-b752-1643876f2861
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services

98 - Other community, social and personal services

CPV Codes

92000000 - Recreational, cultural and sporting services

98000000 - Other community, social and personal services

Notice Value(s)

Tender Value
£66,500 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
12 Apr 20223 years ago
Submission Deadline
3 May 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
8 May 2022 - 30 Jun 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CHESHIRE & WARRINGTON LOCAL ENTERPRISE PARTNERSHIP
Contact Name
Nicola Said
Contact Email
tenders@cheshireandwarrington.com
Contact Phone
07812037006

Buyer Location

Locality
WINSFORD
Postcode
CW7 1AH
Post Town
Crewe
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD6 Cheshire
Small Region (ITL 3)
TLD63 Cheshire West and Chester
Delivery Location
TLD North West (England)
Local Authority
Cheshire West and Chester
Electoral Ward
Winsford Dene
Westminster Constituency
Mid Cheshire

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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