Tender

QU440 - Birmingham's Clean Air Zone Marketing Campaign

BIRMINGHAM CITY COUNCIL

This public procurement record has 1 release in its history.

Tender

29 Dec 2020 at 14:56

Tender Notice
Summary of the contracting process

Birmingham City Council has issued a tender titled "QU440 - Birmingham's Clean Air Zone Marketing Campaign" aimed at securing creative services for an upcoming marketing initiative to promote the launch of Birmingham's Clean Air Zone on 1st June 2021. This contract will last up to six months, commencing from 21st February 2021, and focuses on providing a multi-channel campaign strategy intended to inform various audiences about the transition to a cleaner air environment in Birmingham. Applications for this tender must be submitted by 20th January 2021, and participants can register via the council's e-tendering platform to access additional documentation.

This procurement presents significant opportunities for businesses, particularly those engaged in marketing, advertising, and communications services. Companies specialising in digital marketing, print media, and campaign management consultancy would be well-suited to compete for this contract, especially those with experience in developing high-impact, multi-channel campaigns. With the council's commitment to promoting sustainable practices, businesses that can demonstrate innovative strategies and effective community engagement will be particularly advantageous in this competitive tender process.

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Notice Information

Notice Title

QU440 - Birmingham's Clean Air Zone Marketing Campaign

Notice Description

The Council requires a supplier for the provision of creative services in support of a marketing campaign that aims to promote the launch date for Birmingham's Clean Air Zone. This contract will be for a period of up to 6 months commencing February. Birmingham is on a journey to cleaner air with a programme of works funded by Central Government- beginning with the Clean Air Zone (CAZ). In June 2021, Birmingham will be one of the first cities in England to introduce a charging Clean Air Zone. Following its introduction the owners of the most polluting vehicles will be charged to enter certain parts of the city. The introduction of the Clean Air Zone will help improve air quality in the city by encouraging people to adopt more sustainable and environmentally friendly modes of transport. Birmingham City Council requires an agency to provide support to its in-house Corporate Communications team in the development of a multi-channel campaign strategy and the creation and delivery of content and assets, which align with existing campaign brand guidelines, for its Clean Air Zone campaign. The Council is planning a significant multi-channel campaign (get ready) to promote the launch date for Birmingham's Clean Air Zone. This campaign is intended to reach a number of diverse of audiences in Birmingham and neighbouring authorities. This campaign has two clear objectives: 1) To promote the date of launch of CAZ commencing 1st June 2021, so that people driving into the CAZ are aware of when it comes into force and to check whether or not they will need to pay the daily charge. 2) To highlight the various support schemes in place (such as exemption permits and financial incentives) to key groups of people. The high level campaign delivery strategy is split into two parts. A 'reminder' of the launch date at six months prior to go live, to go (i.e. go live being 1st June 2021). A 'countdown' to the launch would then start at 100 days to go (or three months). Delivery will, predominantly, be digital (such as social media, targeted online advertising etc.) , but due to the breadth of audiences will need to encompass offline channels including print (such as unique printed marketing materials such as leaflets, booklets, freebie collateral) and direct mail. This contract will be for a period of up to 6 months commencing February 2021. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-... Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6f6f6e2d-30bf-4587-ac57-5fb018b9b358
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/eb859d60-60db-4849-9805-81e8ab93b071
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

30 - Office and computing machinery, equipment and supplies except furniture and software packages

32 - Radio, television, communication, telecommunication and related equipment

64 - Postal and telecommunications services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

22100000 - Printed books, brochures and leaflets

22140000 - Leaflets

30121420 - Digital senders

32417000 - Multimedia networks

64212300 - Multimedia Message Service (MMS) services

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
29 Dec 20205 years ago
Submission Deadline
20 Jan 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
21 Feb 2021 - 31 Aug 2021 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 7WB
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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