Tender

Workforce Development and Apprenticeships Promotional Campaign

CUMBRIA CHAMBER OF COMMERCE

This public procurement record has 1 release in its history.

Tender

03 Apr 2017 at 15:29

Summary of the contracting process

The Cumbria Chamber of Commerce is procuring a "Workforce Development and Apprenticeships Promotional Campaign" as part of a £8.5 million project funded by the European Social Fund. This tender is classified under advertising and marketing services and is currently in the tender stage. Interested parties must submit their responses by 10am on Wednesday, 19th April 2017. The campaign is aimed at raising awareness and engagement in skills development across the North West region, with a proposed budget of approximately £80,000.

This procurement presents a significant opportunity for businesses specialising in marketing, advertising, and digital communications, particularly those experienced in designing coordinated campaigns across various media platforms. Companies that can offer innovative solutions for B2B engagement, social media integration, and multimedia advertising would be well-positioned to compete for this contract. As the project is part of a broader initiative to support skills development and employment, businesses that can demonstrate expertise in these areas will likely find competitive advantage in the bidding process.

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Notice Title

Workforce Development and Apprenticeships Promotional Campaign

Notice Description

Cumbria Chamber of Commerce has a need to procure a workforce development and apprenticeships promotional campaign to support the PS8.5m European Social Fund and Skills Funding Agency Employees Support in Skills project. See www.cumbriagrowthhub.co.uk/skills-and-training. This is a partnership project led by Carlisle College and includes a range of delivery partners. Within this partnership Chamber delivery, operating through Cumbria Business Growth Hub, includes employer engagement and an impartial brokerage service. What we are looking to procure We are looking to procure design and implementation of a coordinated campaign to raise awareness of the project and engender interest/engagement in skills development, encompassing for example: * A B2B brochure style magazine focusing on skills development long shelf life, promoting value of the project and the benefits of investing in skills development and apprenticeships. This should include putting forward options and costings for distribution to SMEs outwith the budget put forward here. * Dedicated resource rich microsite, fully integrated with poplar social media channels * Fully integrated social media campaign * Radio and TV advertising campaign with appropriate geographic coverage This campaign should work with and build on the Growth Hub brand, as the primary attack brand for business engagement, and draw in/incorporate the range of project partners/activity which they are undertaking under The Edge delivery brand. While we are proposing the above format of activities the intention is that the final detail of the campaign and message(s) will be guided by the successful bidder. Application Pack To download the application pack, with details of information required and selection criteria, please click here Timescales Responses are required by 10am on Wednesday 19th April 2017. Budget Indicative budget in the region of PS80,000. Project Funding The project is receiving up to) PS8.5m of funding from the European Social Fund as part of the 2014-2020 European Structural and Investment Funds Growth Programme in England. The Department for Work and Pensions (and in London the intermediate body Greater London Authority) is the Managing Authority for the England European Social Fund programme. Established by the European Union, the European Social Fund helps local areas stimulate their economic development by investing in projects which will support skills development, employment and job creation, social inclusion and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding. Additional information: Project Funding The project is receiving up to) PS8.5m of funding from the European Social Fund as part of the 2014-2020 European Structural and Investment Funds Growth Programme in England. The Department for Work and Pensions (and in London the intermediate body Greater London Authority) is the Managing Authority for the England European Social Fund programme. Established by the European Union, the European Social Fund helps local areas stimulate their economic development by investing in projects which will support skills development, employment and job creation, social inclusion and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-75cd1c3e-cf8d-45f5-8a88-2ba1af1c81d4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/45068d02-29e4-4d01-bd86-d6eed0b7323c
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£80,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 Apr 20178 years ago
Submission Deadline
19 Apr 2017Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Apr 2017 - 31 Mar 2018 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
CUMBRIA CHAMBER OF COMMERCE
Contact Name
Suzanne Caldwell
Contact Email
suzanne@cumbriachamber.co.uk
Contact Phone
0845 226 0040

Buyer Location

Locality
CARLISLE
Postcode
CA3 8DA
Post Town
Carlisle
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD1 Cumbria
Small Region (ITL 3)
TLD13 Cumberland
Delivery Location
TLD North West (England)

Local Authority
Cumberland
Electoral Ward
Castle
Westminster Constituency
Carlisle

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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