Tender

Development and Delivery of an Alumni & Supporter Engagement Campaign

UNIVERSITY OF SOUTHAMPTON

This public procurement record has 1 release in its history.

Tender

06 Nov 2017 at 12:37

Tender Notice
Summary of the contracting process

The University of Southampton is currently seeking a multi-faceted agency for the "Development and Delivery of an Alumni & Supporter Engagement Campaign." This procurement process falls within the marketing services industry and will be conducted through an open procedure, which is below the threshold. The deadline for submission of tenders is 24 November 2017, with the contract intended to commence on 1 December 2017 and run until 30 November 2018. The collaborative work will take place at the University’s Highfield Campus in Hampshire, UK.

This tender presents a significant opportunity for businesses specialising in marketing and communications, especially those experienced in change management and data analytics. Agencies that can demonstrate a track record in crafting personalised engagement strategies are particularly well-suited to participate. As the University shifts away from a traditional model of engagement, firms that offer innovative solutions and tailored approaches stand to benefit from this procurement, potentially fostering long-term partnerships with a prestigious institution.

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Notice Information

Notice Title

Development and Delivery of an Alumni & Supporter Engagement Campaign

Notice Description

The University of Southampton requires the immediate services of a multi-faceted agency to work with us to deliver our first ever alumni and supporter engagement campaign. This will include elements of strategy, communications planning, journey planning, cross-channel copywriting, creative design, and support with data analytics and success measurement. ODAR recognises that our current 'one size fits all' approach to supporter engagement is no longer effective in engaging our donors, friends and alumni, and we know we need to take a much more audience and data-led approach to our activity. Engagement activity, such as events, volunteering opportunities and nearly all communication is currently carried out in isolation across the University, which is resulting in low engagement rates and inefficiencies in working practices. Despite routinely segmenting our alumni for Regular Giving campaigns, and for fundraising asks, we do not segment for any other 'engagement' activity, such as newsletters or any other communication. We therefore have an ambition to improve the way we speak to our 200,000+ alumni and supporters across 180+ countries, by putting our audience first, and giving them more control over how they engage with us, by encouraging them to share with us their interests, preferences and motivations. We also want to make more of the information we already hold for them on our database, Raiser's Edge, in order to provide a much more tailored experience. This work will require significant stakeholder buy-in and support, as engaging with our alumni in a more personalised, targeted way is a substantial culture change for the University. We will require support with gaining buy-in from relevant stakeholders, and recognising the ambitions of the various different functions and departments affected. We are ideally looking for an agency with experience of change management, and an understanding of some of the challenges that are presented when moving from one way of working to another. We have been working with two agencies this year on two significant pieces of work which have acted as a pre-cursor to the engagement campaign: We are currently working with a consultant on an insights piece, looking at what data we currently hold on our database, and mapping out what individual 'personas' may have received from us in the last 18 months. This piece of work also includes some user journey mapping, and understanding the objectives and outcomes of the wider campaign. We are also working with a design agency on building a new 'personalised content hub (PCH)'; a new platform hosted in the Cloud which will eventually host all of our content, rather than it being displayed on a huge number of different external facing sites and platforms. The PCH is currently in build, and we are working closely with both the design agency and the consultant mentioned above to ensure we are designing something accessible, engaging ... Additional information: Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-7ff4b992-2a62-4553-ad10-73abb19ddc14
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e3f1afdc-5cd9-4933-ac05-8180a71f819b
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Nov 20178 years ago
Submission Deadline
24 Nov 2017Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Dec 2017 - 30 Nov 2018 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF SOUTHAMPTON
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
HAMPSHIRE
Postcode
SO17 1BJ
Post Town
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ32 Southampton
Delivery Location
TLJ South East (England)
Local Authority
Southampton
Electoral Ward
Portswood
Westminster Constituency
Southampton Test

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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