Tender

GB-London: Influencer Collective Agency

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Tender

28 Feb 2018 at 14:24

Tender Notice
Summary of the contracting process

The British Tourist Authority is currently seeking an Influencer Collective Agency to enhance its marketing efforts through social media and content creation. This tender, classified under advertising services, is situated in London, with an estimated value between £50,000 and £100,000. The procurement process follows an open procedure, and submissions are due by 14 March 2018, with the contract expected to commence on 2 April 2018 and last for one year until 2 April 2019.

This tender presents a significant opportunity for businesses specialising in influencer marketing, content creation, and social media management. Companies with strong relationships with content creators across platforms such as YouTube, Instagram, and Facebook will be particularly well-suited to compete. By participating in this tender, businesses can expand their portfolios and client bases by contributing to the promotion of British tourism on both domestic and international stages.

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Notice Information

Notice Title

GB-London: Influencer Collective Agency

Notice Description

For several years, influencers have been a key part of the way VisitBritain and VisitEngland (BTA) build awareness of Britain/England with their target audience. With a greater understanding than ever of the needs and wants of our international and domestic audiences, we will be continuing to work with influencers to come up with innovative and authentic ways to ensure that our messages are reaching our audiences. We work with influencers in several ways - in our rolling visiting media plan, on a campaign basis and on an ambassador basis. To support our in-house teams with the delivery of some of this work, we require a roster of no less than three influencer agencies or influencer collectives who have the skills, knowledge and established relationships with influencers in our key markets. The agency must have established relationships with influencers who are skilled content creators - video, photography and written form as well as having good reach on social channel - the focus channels for VB/VE are: YouTube, Facebook, Instagram, Weibo, WeChat and Twitter.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-801aa2df-91e2-4bcc-9f98-bb9757d3c64e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c4e4a5c3-f4d7-42bb-840b-4602fd158605
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
28 Feb 20187 years ago
Submission Deadline
14 Mar 2018Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Apr 2018 - 2 Apr 2019 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Mike Jones
Contact Email
mike.jones@visitbritain.org
Contact Phone
02075781064

Buyer Location

Locality
LONDON
Postcode
SW1H 0ET
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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