Tender

2024-713 PR and Event agency in the food sector (Paris region)

AHDB

This public procurement record has 3 releases in its history.

Tender

11 Dec 2024 at 12:12

Tender Notice
Tender

11 Dec 2024 at 08:27

Tender Notice
Tender

07 Nov 2024 at 09:49

Tender Notice
Summary of the contracting process

AHDB (Agriculture and Horticulture Development Board) is inviting tenders for a PR and Event agency contract focusing on the food sector in the Paris region. This procurement is at the tender stage with a closing date of noon on 10th January 2025. The successful agency will be responsible for organising key events such as Top Pros for head butchers, vintage beef/lamb events, Escoffier for chefs, and Colmar Frais for food service. The contract is valued between £220,000 and £880,000 GBP. It will commence on 1st April 2025 and end on 31st March 2028. The procurement method is an open procedure, and submissions should be made in French, preferably from a supplier based or with a commercial office in France.

This tender represents a significant opportunity for PR agencies in the food sector to work closely with AHDB to promote British beef and lamb in France. Businesses specialising in public relations, event management, and food sector communications, particularly those familiar with the French market, will find this contract beneficial for growth. The chosen agency will have the chance to engage with key stakeholders such as head butchers, wholesalers, chefs, and food service buyers through a mix of publications, events, and strategic influence, thereby enhancing their portfolio and expanding their market presence.

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Notice Information

Notice Title

2024-713 PR and Event agency in the food sector (Paris region)

Notice Description

AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region. The agency will be responsible for assisting AHDB in the organisation of 3 main events: * Top Pros (for Head butchers) * Vintage beef/lamb events * Escoffier for Chefs and Colmar Frais for food service * Also support for some smaller events will be required on top of the above three categories The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements. The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of: * Head butchers * Wholesalers * Buyers * Chefs * Food service This will be achieved through a comprehensive strategy, using a mix of publications, events and influence. Supplier is preferred to be based or have a commercial office in France. The closing date for this tender opportunity is NOON 10th January 2025. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. Submissions are to be in French. It is preferable that the supplier/agency is based or has a commercial office in Paris, France,

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8484af9e-8b4c-41de-be6d-bcaeea849556
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b77e2cb8-547b-43c2-a45f-3d12b05c2039
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£880,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
11 Dec 20241 years ago
Submission Deadline
10 Oct 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Mar 2025 - 31 Mar 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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