Award

Marketing campaign to prevent and reduce gambling-related harms (adults)

WAKEFIELD COUNCIL

This public procurement record has 1 release in its history.

Award

11 Apr 2023 at 13:21

Award Notice
Summary of the contracting process

Wakefield Council has awarded a contract for a marketing campaign aimed at preventing and reducing gambling-related harms in adults. The campaign will be delivered in Yorkshire and the Humber region, with a budget of £175,000 (ex VAT). The contract is planned to start in May 2023, with delivery phases scheduled for June/July and October/November 2023, concluding by April 30, 2024. The procurement method used was an open procedure, and Magpie Creative was awarded the contract.

This tender for the marketing campaign offers opportunities for businesses in the advertising services sector to compete. The tender is suited for providers with demonstrable experience in delivering similar campaigns and who comply with the regulations to ensure integrity. Small and medium-sized enterprises (SMEs) are considered suitable for this opportunity, and businesses that are focused on creating impactful public health campaigns could benefit from bidding on this contract.

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Notice Information

Notice Title

Marketing campaign to prevent and reduce gambling-related harms (adults)

Notice Description

This is a one-off procurement by Wakefield Council for and on behalf of the Association of Directors of Public Heath, Yorkshire and the HYumber (Y&H ADPH) to appoint an experience provider that has demonstratable experience of creating a campaign similar to the focus of the one required as part of this contract brief. The provider will deliver a multi-phased marketing campaign across Yorkshire and the Humber aiming to increase people's knowledge and understanding of the real risks of gambling and gambling products, and of the harms that can result. Ultimately this should then help people to: * recognise the possibility of gambling harms in themselves or people they know, and * be able to support others or seek support for themselves. The primary aim is to help adults to increase their knowledge and understanding of the real risks of gambling and gambling products, and of related harms. To ensure the integrity of the campaign and the success through effective design and delivery of the messages that need to communicated, aligned to PCR2015 - Reg 58(17), organisations (and any members of staff appointed to work on this campaign) must not have connections to or relationships with gambling industry or its representatives (including organisations directly funded by or reliant on funding from the gambling industry) and will be asked to declare this as part of the evaluation process. It is anticipated that the contract start date will be approximately May 2023 to enable campaign delivery phases during June/July and October/November 2023. The contract will be concluded within a 12-month period (by 30th April 2024) unless there are exceptional reasons for extension which should be agreed with the commissioner e.g. due to critical/unexpected incidents. The maximum funding available for this contract is PS175,000 (ex VAT). The funding is available until September 2024.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8b2b9f8f-c4b6-41b7-80c9-617b070c7759
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ad2ce226-f43d-4ee4-b239-ff94d611e87c
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£171,090 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
11 Apr 20232 years ago
Submission Deadline
2 Mar 2023Expired
Future Notice Date
Not specified
Award Date
24 Mar 20232 years ago
Contract Period
30 Apr 2023 - 30 Sep 2024 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WAKEFIELD COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WAKEFIELD
Postcode
WF1 2EB
Post Town
Wakefield
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE45 Wakefield
Delivery Location
TLE Yorkshire and The Humber
Local Authority
Wakefield
Electoral Ward
Wakefield North
Westminster Constituency
Wakefield and Rothwell

Supplier Information

Number of Suppliers
1
Supplier Name

MAGPIE CREATIVE

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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