Tender

Design, Delivery and Evaluation of a Behavioural Marketing and Communications Campaign for West Midlands Combined Authority

WEST MIDLANDS COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Tender

16 Aug 2022 at 11:41

Tender Notice
Summary of the contracting process

The West Midlands Combined Authority is seeking suppliers for the design, delivery, and evaluation of a behavioural marketing and communications campaign to support the government's adult numeracy programme. The contract is worth £650,000 and will run from October 2022 to March 2025. Suppliers will need to engage adults in the WMCA area to improve their numeracy skills and provide support to training providers. The procurement method is an open procedure, and interested bidders can access the tender via the WMCA's Bravo portal. The tender period ends on September 15, 2022.

This opportunity is suitable for suppliers with direct-to-consumer experience and expertise in impact evaluations. Businesses experienced in marketing services, behavioural campaigns, and engagement strategies would be well-suited to compete. The contract offers potential for growth in the services sector, especially for SMEs and VCSEs. It provides a chance to contribute to the promotion of adult numeracy skills in the West Midlands region and demonstrate effectiveness in engaging target audiences through innovative marketing approaches.

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Notice Information

Notice Title

Design, Delivery and Evaluation of a Behavioural Marketing and Communications Campaign for West Midlands Combined Authority

Notice Description

The services relating to this procurement are for the design, delivery and evaluation of a behavioural marketing and communications campaign for West Midlands Combined Authority to support "Multiply", the government's new PS560 million adult numeracy programme offering national and local support for people to gain or improve their numeracy skills. WMCA are looking to commission a supplier or partnership of suppliers, with direct-to-consumer experience and a strong track record of delivering high quality impact evaluations. The supplier(s) will design and deliver: - a behavioural marketing and communications campaign that engages adults across the WMCA area in improving their numeracy skills - resources and coordinated support for training providers and other stakeholders involved in Multiply - A robust evaluation that evidences 'what works' in engaging adults in improving their numeracy skills, in order to inform future programmes and policy. The contract will begin in October 2022 and end in March 2025, and will require the contact(s) to: - Extract key audience insights and build actionable personas from data and research. - Develop and deliver a behaviourally-led campaign to engaging adults in activities that develop their maths skills. - Create a suite of marketing and engagement collateral, for use by the CA and its partners, to achieve this strategy. - Deploy those assets to maximum effect through a well targeted media strategy. - Proactively work with and support a range of training providers and other stakeholders involved in Multiply to deliver messages and assets - Robustly evaluate the impact and effectiveness of the campaign - providing interim evaluation reports in March 23 and March 24, and a final evaluation report in March 25 - to shape the ongoing campaign and inform future programmes and policy. Interested bidders can access the tender and associated documentation via the WMCA's Bravo portal at the following link: https://wmca.bravosolution.co.uk/web/login.html

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8e4c4212-2031-4927-8754-3ec6739b3a2f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/34092278-ab85-447b-bd55-76504d4b7cdf
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£650,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 Aug 20223 years ago
Submission Deadline
15 Sep 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
11 Oct 2022 - 31 Mar 2025 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B19 3SD
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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