Award

NAT001-0278 Provision of Services to Develop and Deliver a Local Public Relations Campaigns in the Dundee Area

BIG LOTTERY FUND, OPERATING AS THE NATIONAL LOTTERY COMMUNITY FUND

This public procurement record has 3 releases in its history.

Award

31 May 2019 at 10:55

Award Notice
TenderAmendment

12 Sep 2018 at 14:26

Tender Notice
Tender

10 Sep 2018 at 11:19

Tender Notice
Summary of the contracting process

The Big Lottery Fund, operating as The National Lottery Community Fund, is seeking a service provider for the "Provision of Services to Develop and Deliver a Local Public Relations Campaign in the Dundee Area". This procurement falls under the industry category of public relations consultancy services and is currently in the awarded stage, with an active contract valued at £37,500. The tender period closed on 25th September 2018, and the contract is set to commence from 26th October 2018 and run until 29th March 2019. The campaign aims to promote the positive impacts of National Lottery funding within Dundee and relate it to various local projects. This opportunity presents significant potential for growth for businesses within the PR sector, especially those familiar with local engagement and community-focused initiatives. Agencies experienced in high-impact PR campaigns that resonate with diverse audiences, including young adults, will be particularly well-suited to compete. As a test-and-learn campaign, the innovative strategies proposed could potentially be scaled to other regions in Scotland, making this a valuable chance for firms looking to expand their reach and influence in public relations and community outreach.

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Notice Information

Notice Title

NAT001-0278 Provision of Services to Develop and Deliver a Local Public Relations Campaigns in the Dundee Area

Notice Description

The National Lottery Promotions Unit (NLPU) wishes to appoint a service provider to deliver an innovative, high impact, creative and insight driven PR campaign which will generate traditional coverage and digital impact at a local level targeting Dundee and the immediate surrounding areas. The objectives of the campaign will be: - To win the hearts and minds of people in Dundee by showing them the impact National Lottery money has had in the locale through funding to a wide variety of projects, large and small. We want to tap into a sense of pride and recognition that the National Lottery funds local and relevant projects in their community. We want people in Dundee to view the National Lottery as having people at its heart and making extraordinary things happen. - To acknowledge the PS19 million of funding the National Lottery has invested in the V&A Dundee but not focus the campaign on it. Instead we see it as a catalyst to show all the investment into the other arts, education, environment, health, heritage, sport and voluntary/charity projects within the local area and tell the wider impact story of National Lottery funding to Dundee's regeneration. The V&A Dundee is scheduled to launch mid-September. We propose starting our campaign from late October, following the launch, once the noise around it has started to taper off. - To have an overarching theme that would span the campaign lifetime (October 2018 to March/April 2019). - To target Lottery players as our audience (70% of the UK adult population) but we would be looking to target as wide an audience as possible in the Dundee and surrounding area with this campaign. Our baseline research shows that only 34 per cent of people in the Dundee, Perth and Fife area can name one or more projects in their local area. We would like to increase this number. - To provide evidence to our audience of how the National Lottery has changed life for the better in their community. While size and scale is important - and the V&A certainly shows what a large investment looks like - so too is local, small and relevant and the bids should feature projects which resonate with the local audience. - For the successful agency to think carefully about how the campaign can work for young adults (aged 18-25 years-old) and should not apply a one size fits all approach. We know they do not consume media in a traditional fashion and consideration should be given for bespoke activity in this area either through digital influencers, bespoke media partners or other targeted activity. - This will be a test and learn campaign so the bidders should consider how their ideas might be replicated/upscaled to be used in other areas of Scotland further into 2019/20. Service Providers are require to propose: - A PR campaign that takes consideration of the requirements and objectives mentioned in Section 3 above. - Evidence of how the National Lottery

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-923dcc25-a8d7-403b-8f41-0cb881d6f06e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1b519fb9-87a9-4dc3-8f79-45091b07d7d3
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416200 - Public relations consultancy services

Notice Value(s)

Tender Value
£37,500 Under £100K
Lots Value
Not specified
Awards Value
£32,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
31 May 20196 years ago
Submission Deadline
25 Sep 2018Expired
Future Notice Date
Not specified
Award Date
23 Oct 20187 years ago
Contract Period
25 Oct 2018 - 29 Mar 2019 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BIG LOTTERY FUND, OPERATING AS THE NATIONAL LOTTERY COMMUNITY FUND
Additional Buyers

BIG LOTTERY FUND

SENIOR RESPONSIBLE OFFICER

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC4A 1DE
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLM Scotland
Local Authority
City of London
Electoral Ward
Castle Baynard
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

FRAME CREATIVE PR

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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