Award

UK Travel Habits Tracking Research

FOREIGN COMMONWEALTH AND DEVELOPMENT OFFICE

This public procurement record has 1 release in its history.

Award

07 Mar 2022 at 10:20

Summary of the contracting process

The Foreign Commonwealth and Development Office has completed a procurement process for a tender titled "UK Travel Habits Tracking Research". This project falls under the industry category of market research services and is focused in London, United Kingdom. The procurement method used was selective, with the contract value set at £134,262.50. The contract period commenced on 1st April 2022 and will conclude on 31st March 2025. The successful tenderer, YouGov PLC, was awarded the contract on 28th February 2022, following a tender period that ended on 14th January 2022.

This tender presents significant opportunities for businesses in the market research and analytics sector, particularly those experienced in conducting nationwide surveys and data analysis. Companies that specialise in public opinion polling, behavioural research, or those with innovative methodologies for tracking consumer attitudes would be well-suited to compete for similar contracts in the future. The ability to engage with specific target demographics, including the British travelling public and expatriate populations, will be advantageous for businesses seeking to expand their reach in public sector research projects.

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Notice Title

UK Travel Habits Tracking Research

Notice Description

The successful research agency will conduct bi-annual research in the form of a survey with a nationally representative sample of the UK population, aged 16+, with specific interest in the British travelling public and expatriate populations, in order to establish baseline attitudes to travelling behaviours and habits. Overall sample size will need to be sufficient to provide robust subgroup analysis. These attitudes and behaviours should include amongst others: taking personal responsibility for informing themselves about preparations for travel, the destination they intend to visit, entry requirements overseas and for returning to the UK, buying adequate travel and health insurance, which, if any, FCDO communications channels are used, FCDO social media awareness, specific FCDO comms brand awareness, awareness of local laws and customs and FCDO reputation. Our travel advice is guidance only and relies on travellers taking personal responsibility for their actions. Ultimately, it is their decision as to whether they travel to any given location. We will share the previous survey with the successful agency. Ordinarily we would want tracking to take place in March/April and September/October with the results delivered mid-June and mid-November respectively. The successful agency will have the capacity to undertake periodic polling on specific campaigns, if needed. We believe the most straightforward way to do this is likely to be pre and post campaign tracking (e.g. three surveys) to be able to demonstrate the effectiveness of each campaign with its main target audience, but we welcome your views and suggestions on the best way of evaluating effectively and cost efficiently.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-95249703-cfe5-419f-83d3-f56e66c14bdd
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ce0bfe5e-48f6-48a0-a0cf-2d0fb5a6e101
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£134,262 £100K-£500K
Lots Value
Not specified
Awards Value
£134,262 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
7 Mar 20223 years ago
Submission Deadline
14 Jan 2022Expired
Future Notice Date
Not specified
Award Date
28 Feb 20223 years ago
Contract Period
31 Mar 2022 - 31 Mar 2025 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
FOREIGN COMMONWEALTH AND DEVELOPMENT OFFICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2AH
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

YOUGOV

Open Contracting Data Standard (OCDS)

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