Tender

Customer Relationship Management (CRM) automation platform & marketing solution for the ?I Will If You Will? women?s and girl?s national sport pilot

BURY COUNCIL

This public procurement record has 1 release in its history.

Tender

18 Nov 2016 at 20:17

Summary of the contracting process

Bury Council is inviting tenders for the provision of a Customer Relationship Management (CRM) automation platform and marketing solution as part of the "I Will If You Will" project aimed at encouraging women and girls to participate in sports and physical activities. This procurement falls under the goods category, specifically classified as software package and information systems. The tender closing date for submissions is set for noon on Wednesday, 5th August 2015, with a projected contract start date expected around early September 2015, and lasting until 6th September 2016. The delivery is to be conducted in the North West region of the United Kingdom.

This tender presents a valuable opportunity for software providers and businesses in the information systems sector, particularly those with expertise in developing integrated CRM solutions. Companies that offer scalable, user-friendly platforms capable of integrating with existing systems, like the Bounts loyalty reward system, would be well-suited to compete for this contract. The project places a strong emphasis on understanding customer engagement and behaviour, signalling a demand for innovative solutions that can enhance user experience and retention rates in the sports sector.

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Notice Title

Customer Relationship Management (CRM) automation platform & marketing solution for the ?I Will If You Will? women?s and girl?s national sport pilot

Notice Description

Bury Council originally advertised for a Customer Relationship Management (CRM) and loyalty reward solution via The Chest, in February 2015, but was unable to award. Since then the Council has partnered with an organisation called Bounts to provide the loyalty aspect of the requirement. The Council is now tendering for the provision of a Customer Relationship Management (CRM) automation platform & marketing solution that will need to integrate with the Bounts loyalty reward solution. Bidders who expressed interest in the original tender will also need to express their interest in this tender. I Will If You Will (IWIYW) is a project focussed upon changing women and girls' behaviours to take part in sport and physical activity. The project is led by Bury Council in partnership with Sport England. A key feature of the project is understanding who the women/girls engaging in the programme are, alongside their patterns of behaviour to better understand trends, target groups of women and inform ongoing communication plans with those women/girls. This will also help inform how Bury Council works with the sport and physical activity market to influence supply and ensure it is responsive to identified demands. IWIYW is looking to develop an incentive programme with an effective CRM system as a motivational tool to attract and retain women and girls into activity. Insight shows that a good incentive programme targeted correctly can increase retention rates significantly. Bury Council is seeking a single supplier to provide this app and web based web based, fully integrated CRM and Marketing package that covers the supply, installation, support and ongoing maintenance. <b>To be considered for this tender your solution MUST: </b> Provide an integrated Customer Relationship Management and Marketing system. Be scalable to cope with increased numbers of clients / users / services Be simple and easy to use to perform day-to-day tasks by non technical users The successful tenderer must be able to go live as soon as possible following award (expected to be early September) but no later than 1st January 2016 Submit a Project plan as part of the submission <b>The CRM system MUST:</b> Be web-based for staff and reporting, but also app-based for instructors and coaches to enable data capture and to be able to capture independent activity. Have the ability to record and report information on PARTICIPANTS and SESSIONS Be able to track the frequency of a participants attendance. Be able to report against specific participant profiles Be a single centralised database for all marketing and customer support information Track the responses to and report on campaigns Track and measure customer loyalty (e.g. by the use..(view full details to see more) Additional information: Bury Council originally advertised for a CRM and loyalty reward solution via The Chest, in February 2015, but was unable to award. Since then the Council has partnered with an organisation called Bounts to provide the loyalty aspect of the requirement. The Council is now tendering for the provision of a Customer Relationship Management (CRM) automation platform & marketing solution that will need to integrate with the Bounts loyalty reward solution. Bidders who expressed interest in the original tender will also need to express their interest in this tender. I Will If You Will (IWIYW) is a project focussed upon changing women and girls' behaviours to take part in sport and physical activity. The project is led by Bury Council in partnership with Sport England. A key feature of the project is understanding who the women/girls engaging in the programme are, alongside their patterns of behaviour to better understand trends, target groups of women and inform ongoing communication plans with those women/girls. This will also help inform how Bury Council works with the sport and physical activity market to influence supply and ensure it is responsive to identified demands. IWIYW is looking to develop an incentive programme with an effective CRM system as a motivational tool to attract and retain women and girls into activity. Insight shows that a good incentive programme targeted correctly can increase retention rates significantly. Bury Council is seeking a single supplier to provide this app and web based web based, fully integrated CRM and Marketing package that covers the supply, installation, support and ongoing maintenance. To be considered for this tender your solution MUST: Provide an integrated Customer Relationship Management and Marketing system. Be scalable to cope with increased numbers of clients / users / services Be simple and easy to use to perform day-to-day tasks by non technical users The successful tenderer must be able to go live as soon as possible following award (expected to be early September) but no later than 1st January 2016 Submit a Project plan as part of the submission The CRM system MUST: Be web-based for staff and reporting, but also app-based for instructors and coaches to enable data capture and to be able to capture independent activity. Have the ability to record and report information on PARTICIPANTS and SESSIONS Be able to track the frequency of a participants attendance. Be able to report against specific participant profiles Be a single centralised database for all marketing and customer support information Track the responses to and report on campaigns Track and measure customer loyalty (e.g. by the use of promotional codes by participants) Launch surveys and receive feedback to understand customer preferences Have e-mail and chat functionality Be able to integrate with other systems, in particular - the loyalty system (Bounts), by providing information on participants to the other supplier Your solution must be able to meet all the above criteria to be considered further. The closing time for completed tender submissions, via The Chest, is 12 noon on Wednesday 5th August 2015.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-95ac38f2-adc8-11e6-9901-0019b9f3037b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/4ecb8448-b7ae-476a-8934-d8486522224a
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Not Specified
Procurement Method Details
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
18 Nov 20169 years ago
Submission Deadline
4 Aug 2015Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
6 Sep 2015 - 6 Sep 2016 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BURY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BURY
Postcode
BL9 0SW
Post Town
Bolton
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD37 Greater Manchester North East
Delivery Location
TLD North West (England)

Local Authority
Bury
Electoral Ward
Bury East
Westminster Constituency
Bury North

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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