Notice Information
Notice Title
Customer Relationship Management (CRM) automation platform & marketing solution for the ?I Will If You Will? women?s and girl?s national sport pilot
Notice Description
Bury Council originally advertised for a Customer Relationship Management (CRM) and loyalty reward solution via The Chest, in February 2015, but was unable to award. Since then the Council has partnered with an organisation called Bounts to provide the loyalty aspect of the requirement. The Council is now tendering for the provision of a Customer Relationship Management (CRM) automation platform & marketing solution that will need to integrate with the Bounts loyalty reward solution. Bidders who expressed interest in the original tender will also need to express their interest in this tender. I Will If You Will (IWIYW) is a project focussed upon changing women and girls' behaviours to take part in sport and physical activity. The project is led by Bury Council in partnership with Sport England. A key feature of the project is understanding who the women/girls engaging in the programme are, alongside their patterns of behaviour to better understand trends, target groups of women and inform ongoing communication plans with those women/girls. This will also help inform how Bury Council works with the sport and physical activity market to influence supply and ensure it is responsive to identified demands. IWIYW is looking to develop an incentive programme with an effective CRM system as a motivational tool to attract and retain women and girls into activity. Insight shows that a good incentive programme targeted correctly can increase retention rates significantly. Bury Council is seeking a single supplier to provide this app and web based web based, fully integrated CRM and Marketing package that covers the supply, installation, support and ongoing maintenance. <b>To be considered for this tender your solution MUST: </b> Provide an integrated Customer Relationship Management and Marketing system. Be scalable to cope with increased numbers of clients / users / services Be simple and easy to use to perform day-to-day tasks by non technical users The successful tenderer must be able to go live as soon as possible following award (expected to be early September) but no later than 1st January 2016 Submit a Project plan as part of the submission <b>The CRM system MUST:</b> Be web-based for staff and reporting, but also app-based for instructors and coaches to enable data capture and to be able to capture independent activity. Have the ability to record and report information on PARTICIPANTS and SESSIONS Be able to track the frequency of a participants attendance. Be able to report against specific participant profiles Be a single centralised database for all marketing and customer support information Track the responses to and report on campaigns Track and measure customer loyalty (e.g. by the use..(view full details to see more) Additional information: Bury Council originally advertised for a CRM and loyalty reward solution via The Chest, in February 2015, but was unable to award. Since then the Council has partnered with an organisation called Bounts to provide the loyalty aspect of the requirement. The Council is now tendering for the provision of a Customer Relationship Management (CRM) automation platform & marketing solution that will need to integrate with the Bounts loyalty reward solution. Bidders who expressed interest in the original tender will also need to express their interest in this tender. I Will If You Will (IWIYW) is a project focussed upon changing women and girls' behaviours to take part in sport and physical activity. The project is led by Bury Council in partnership with Sport England. A key feature of the project is understanding who the women/girls engaging in the programme are, alongside their patterns of behaviour to better understand trends, target groups of women and inform ongoing communication plans with those women/girls. This will also help inform how Bury Council works with the sport and physical activity market to influence supply and ensure it is responsive to identified demands. IWIYW is looking to develop an incentive programme with an effective CRM system as a motivational tool to attract and retain women and girls into activity. Insight shows that a good incentive programme targeted correctly can increase retention rates significantly. Bury Council is seeking a single supplier to provide this app and web based web based, fully integrated CRM and Marketing package that covers the supply, installation, support and ongoing maintenance. To be considered for this tender your solution MUST: Provide an integrated Customer Relationship Management and Marketing system. Be scalable to cope with increased numbers of clients / users / services Be simple and easy to use to perform day-to-day tasks by non technical users The successful tenderer must be able to go live as soon as possible following award (expected to be early September) but no later than 1st January 2016 Submit a Project plan as part of the submission The CRM system MUST: Be web-based for staff and reporting, but also app-based for instructors and coaches to enable data capture and to be able to capture independent activity. Have the ability to record and report information on PARTICIPANTS and SESSIONS Be able to track the frequency of a participants attendance. Be able to report against specific participant profiles Be a single centralised database for all marketing and customer support information Track the responses to and report on campaigns Track and measure customer loyalty (e.g. by the use of promotional codes by participants) Launch surveys and receive feedback to understand customer preferences Have e-mail and chat functionality Be able to integrate with other systems, in particular - the loyalty system (Bounts), by providing information on participants to the other supplier Your solution must be able to meet all the above criteria to be considered further. The closing time for completed tender submissions, via The Chest, is 12 noon on Wednesday 5th August 2015.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-b5fd17-95ac38f2-adc8-11e6-9901-0019b9f3037b
- Publication Source
- Contracts Finder
- Latest Notice
- https://www.contractsfinder.service.gov.uk/Notice/4ecb8448-b7ae-476a-8934-d8486522224a
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Goods
- Procurement Method
- Not Specified
- Procurement Method Details
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
48 - Software package and information systems
-
- CPV Codes
48000000 - Software package and information systems
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 18 Nov 20169 years ago
- Submission Deadline
- 4 Aug 2015Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- 6 Sep 2015 - 6 Sep 2016 1-2 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Not Specified
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- BURY COUNCIL
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- BURY
- Postcode
- BL9 0SW
- Post Town
- Bolton
- Country
- England
-
- Major Region (ITL 1)
- TLD North West (England)
- Basic Region (ITL 2)
- TLD3 Greater Manchester
- Small Region (ITL 3)
- TLD37 Greater Manchester North East
- Delivery Location
- TLD North West (England)
-
- Local Authority
- Bury
- Electoral Ward
- Bury East
- Westminster Constituency
- Bury North
Further Information
Notice Documents
-
https://www.contractsfinder.service.gov.uk/Notice/4ecb8448-b7ae-476a-8934-d8486522224a
15th July 2015 - Opportunity notice on Contracts Finder
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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A key feature of the project is understanding who the women/girls engaging in the programme are, alongside their patterns of behaviour to better understand trends, target groups of women and inform ongoing communication plans with those women/girls. This will also help inform how Bury Council works with the sport and physical activity market to influence supply and ensure it is responsive to identified demands. IWIYW is looking to develop an incentive programme with an effective CRM system as a motivational tool to attract and retain women and girls into activity. Insight shows that a good incentive programme targeted correctly can increase retention rates significantly. Bury Council is seeking a single supplier to provide this app and web based web based, fully integrated CRM and Marketing package that covers the supply, installation, support and ongoing maintenance. <b>To be considered for this tender your solution MUST: </b> Provide an integrated Customer Relationship Management and Marketing system. Be scalable to cope with increased numbers of clients / users / services Be simple and easy to use to perform day-to-day tasks by non technical users The successful tenderer must be able to go live as soon as possible following award (expected to be early September) but no later than 1st January 2016 Submit a Project plan as part of the submission <b>The CRM system MUST:</b> Be web-based for staff and reporting, but also app-based for instructors and coaches to enable data capture and to be able to capture independent activity. 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Bidders who expressed interest in the original tender will also need to express their interest in this tender. I Will If You Will (IWIYW) is a project focussed upon changing women and girls' behaviours to take part in sport and physical activity. The project is led by Bury Council in partnership with Sport England. A key feature of the project is understanding who the women/girls engaging in the programme are, alongside their patterns of behaviour to better understand trends, target groups of women and inform ongoing communication plans with those women/girls. This will also help inform how Bury Council works with the sport and physical activity market to influence supply and ensure it is responsive to identified demands. IWIYW is looking to develop an incentive programme with an effective CRM system as a motivational tool to attract and retain women and girls into activity. Insight shows that a good incentive programme targeted correctly can increase retention rates significantly. Bury Council is seeking a single supplier to provide this app and web based web based, fully integrated CRM and Marketing package that covers the supply, installation, support and ongoing maintenance. To be considered for this tender your solution MUST: Provide an integrated Customer Relationship Management and Marketing system. Be scalable to cope with increased numbers of clients / users / services Be simple and easy to use to perform day-to-day tasks by non technical users The successful tenderer must be able to go live as soon as possible following award (expected to be early September) but no later than 1st January 2016 Submit a Project plan as part of the submission The CRM system MUST: Be web-based for staff and reporting, but also app-based for instructors and coaches to enable data capture and to be able to capture independent activity. Have the ability to record and report information on PARTICIPANTS and SESSIONS Be able to track the frequency of a participants attendance. 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