Award

QU348 - Reopening High Streets Safely Consumer Marketing Campaign - AWARD

BIRMINGHAM CITY COUNCIL

This public procurement record has 3 releases in its history.

AwardUpdate

07 Dec 2020 at 14:39

AwardUpdate

07 Dec 2020 at 14:39

Award

06 Nov 2020 at 09:27

Summary of the contracting process

The Birmingham City Council is seeking a supplier for the "Reopening High Streets Safely Consumer Marketing Campaign". This procurement process falls under the marketing services category and is currently in the Award stage. The contract, awarded to GUNG HO, has a value of £50,000 and will run for five months, commencing on 9th November 2020 and concluding on 9th April 2021. The initiative aims to promote a safe trading environment in Birmingham's high streets, supported by funding from the ERDF Reopening High Streets Safely Fund. Key dates include a supplier registration deadline of 19th October 2020 and a focus on delivering aspects of the campaign before Christmas.

This opportunity presents a significant avenue for growth, particularly for businesses specialising in marketing services, communications, and public relations. Companies that can adapt their strategies to target diverse audiences across urban and suburban Birmingham will be well-positioned to compete. Given the campaign's emphasis on driving footfall and safety messaging, businesses that excel in digital marketing, market research, and creative media strategies should consider participating in future similar tenders to leverage the increased demand for consumer engagement in the wake of the pandemic.

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Notice Title

QU348 - Reopening High Streets Safely Consumer Marketing Campaign - AWARD

Notice Description

The Council requires a supplier for the provision of creating a Reopening High Streets Safely Consumer Marketing Campaign. Birmingham has been granted funding under ERDF Reopening High Streets Safely Fund to support the safe reopening of high streets and other commercial areas. The money will allow Birmingham to put in place additional measures to establish a safe trading environment for businesses and customers, particularly in high streets, through measures that extend to the end of March 2021. A proportion of this funding is to develop a communications and public information campaign to ensure that reopening of local economies can be managed successfully and safely. The activity needs to cover all parts of Birmingham which includes the 12 Business Improvement Districts (BIDs), areas within the Urban Centre Framework where there are no BIDs, plus other areas (this can be up to 22 areas subject to each area agreeing to adopt the creative). There are 22 areas across Birmingham, 5 of which are based in Birmingham city centre. Target audiences across all areas will differ, the city centre areas will need the campaign to attract national and local customers. The suburban areas will be targeting local shoppers. The campaign messaging needs to be adaptable across all audiences and demographics. The primary objective of this campaign is to develop a consumer marketing campaign which can be adopted by all areas across Birmingham. The campaign must drive footfall to the relevant areas and also relay safety messages. The successful provider will provide the following as part of their proposal - Visual of campaign messaging - The first phase of the campaign will need to be delivered pre-Christmas, therefore a timeline of all required deliverables is needed. - Flexibility is required on campaign roll out as the media plan has not been finalised yet This contract will be for a period of 5 months commencing 26/10/2020 until 26/03/2021. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000. Your completed quotation submission should be returned by noon on 19th October 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-99bf3700-b5f4-4ef9-90f2-f1d594a850ea
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/3a72c4cf-99f6-4b6e-b732-7ad4397aa031
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

32 - Radio, television, communication, telecommunication and related equipment

64 - Postal and telecommunications services

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

32417000 - Multimedia networks

64212300 - Multimedia Message Service (MMS) services

64216000 - Electronic message and information services

79310000 - Market research services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£50,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
7 Dec 20205 years ago
Submission Deadline
19 Oct 2020Expired
Future Notice Date
Not specified
Award Date
5 Nov 20205 years ago
Contract Period
9 Nov 2020 - 9 Apr 2021 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 7WB
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)

Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

GUNG HO

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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