Planning

Insight & Analysis of Consumer Attitudes to IP Infringement

INTELLECTUAL PROPERTY OFFICE

This public procurement record has 5 releases in its history.

Planning

22 Apr 2021 at 13:31

Planning

19 Apr 2021 at 14:33

Planning

19 Apr 2021 at 13:54

Planning

16 Apr 2021 at 14:51

Planning

16 Apr 2021 at 14:29

Summary of the contracting process

The Intellectual Property Office (IPO) is planning to procure services titled "Insight & Analysis of Consumer Attitudes to IP Infringement." This opportunity, classified under the CPV code 98110000, aims to gain insight into consumer behaviour regarding intellectual property rights infringement. The contract is set to commence on 7th June 2021 and will run until 30th November 2021. Interested parties must register their intent by 5pm on 28th April 2021, with associated Invitation to Tender (ITT) documents available from 4pm on 30th April 2021. The project will take place in Wales, UK, with a budget ranging from £50,000 to £99,000.

This tender represents a significant opportunity for research consultancy firms, particularly those with expertise in market and economic research or behavioural analysis. By participating, businesses can contribute to shaping public perceptions and campaign strategies regarding intellectual property rights. Companies with previous experience in conducting qualitative and quantitative research, specifically in consumer behaviour and communications strategies, would be particularly well-suited to submit proposals for this tender.

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Notice Title

Insight & Analysis of Consumer Attitudes to IP Infringement

Notice Description

The Intellectual Property Office (IPO) seeks to determine the level of interest in the provision of insight/analysis services to improve our understanding of the key drivers for consumers and to be able to target messaging more effectively. This requires an in depth and focussed piece of work to identify communications and other measures that the IPO and others can take to realise our public commitment to making infringement 'socially unacceptable. The IPO has set an ambition of making infringing activity socially unacceptable and our 2020-21 Corporate Plan commits us to an initial proof of concept communications campaign with a view, if successful, to scaling the approach across broader sectors and demographics. Making infringing behaviour socially unacceptable is a significant challenge and while previous research has identified the main behavioural drivers, it is important to gain greater insight and critically examine the basic proposition that ease, cost and perceived absence of risk means the majority of infringing goods consumers do not care about the consequences, on a personal or societal level. With expected outputs that deliver the requirements in the form of; 1) An interim literature review and report 2) Final report containing the interim report, plus; a) Recommend methodologies, approaches, including a prioritisation of sectors and demographics, which the IPO can use to develop campaigns which support our commitment to make infringement socially unacceptable to all b) Provide Audience specific insight and proposed campaign messaging/approach for a Hygiene and Beauty campaign c) A proposed model to evaluate the impact, and value for money of any proposed campaign. This could include qualitative and quantitative outputs. 3) Presentation of report findings and recommendations to IPO and, key stakeholders in advance of publication. Organisations interested in delivering this service, should register on the IPO e-procurement portal (https://ipo.force.com/s/Welcome) by clicking through the 'View Published Opportunities' and clicking the 'Register Interest' button against the title as above. Registration on the system may be required if you are a new supplier to the IPO e-portal system. Organisations should express interest not later than 5pm (17:00) Wednesday 28th April 2021. Associated Invitation to Tender (ITT) documentation will then be made available for bidding organisations to access from 4pm (16:00), Friday 30 April. Completed ITT submissions must be returned via the IPO e-portal no later than noon (12:00), Monday 24 May 2021.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9b39448b-040b-4b07-aa6f-08cae1e2abc0
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c50e4c3c-3259-4ba5-91c4-9b255836e392
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
Planned Procurement Notice
Procurement Type
Standard
Procurement Category
Not specified
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

98 - Other community, social and personal services


CPV Codes

73210000 - Research consultancy services

79300000 - Market and economic research; polling and statistics

98110000 - Services furnished by business, professional and specialist organisations

Notice Value(s)

Tender Value
£99,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
22 Apr 20214 years ago
Submission Deadline
Not specified
Future Notice Date
30 Apr 2021Expired
Award Date
Not specified
Contract Period
6 Jun 2021 - 30 Nov 2021 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
INTELLECTUAL PROPERTY OFFICE
Additional Buyers

ATAMIS LTD

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWPORT
Postcode
NP10 8QQ
Post Town
Newport
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL54 Monmouthshire and Newport
Delivery Location
TLL Wales

Local Authority
Newport
Electoral Ward
Tredegar Park and Marshfield
Westminster Constituency
Newport West and Islwyn

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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