Award

Regional Brand Strategy

MARKETING BIRMINGHAM LTD

This public procurement record has 1 release in its history.

Award

18 Nov 2016 at 20:17

Award Notice
Summary of the contracting process

The procurement process involves Marketing Birmingham Ltd, which is focused on promoting the area's economic development. The contract titled "Regional Brand Strategy" falls under the business services industry, specifically in marketing and consulting. This open procurement procedure is currently in the award stage, with the contract period set to commence on 30th June 2016 and extend until 30th September 2016. The deadline for full tender submissions was 12:00 noon BST on 17th May 2016, with hard copies due by 17:00 BST on 18th May 2016. The project specifically targets the West Midlands region in the United Kingdom.

This tender presents a significant opportunity for businesses in the marketing and consulting sectors, particularly those specialising in brand development and strategic marketing. Companies capable of innovative visual branding and regional engagement strategies would be well-positioned to compete. The project aims to enhance the competitive positioning of the Greater Birmingham area, making it an attractive venture for firms looking to expand their portfolios in regional economic development initiatives.

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Notice Information

Notice Title

Regional Brand Strategy

Notice Description

Marketing Birmingham is the area's strategic marketing partnership, which focuses on three business areas (i) investment, (ii) the visitor economy and (iii) strategic marketing. The company is funded by the public and private sectors, and acts as an economic development and promotions agency undertaking long term Service Level Agreement contracts. Clients' examples include: Birmingham City Council; the European Regional Development Fund (ERDF); Finance Birmingham and Greater Birmingham and Solihull Local Enterprise Partnership. Alongside this, Marketing Birmingham also is commissioned on a project by project basis by clients across the Midlands areas. These can range between consumer and business activity, across sectors and geographic markets - regional, domestic and international, with more focus on the latter two territories. For more information please visit - www.marketingbirmingham.com In 2015, Marketing Birmingham was commissioned by Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP) to develop a regional strategy to strengthen the area's reputation and positioning across global markets. The project was established on the basis that regions around the world are competing for investment, visitors, talent and positive media attention - and that the Greater Birmingham, and the wider West Midlands region, needs to stand out in this crowded and competitive global environment. The aim of this project is to appoint a supplier to further develop the competitive position 'Make Your Mark', in particular the creative application of the concept, and to develop resources for implementation. The brief includes; 1) Visualise the brand - to provide consistency of application that allows sufficient flexibility for use across the West Midlands Combined Authority geography, and that will resonate with a wide base of people and sectors; and 2) Develop brand tools - that will support with both adoption and implementation, and will also facilitate regional engagement, which has been the foundations of this project to-date. Please refer to the tender brief for full requirements, process and timescales. To access the full tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid. e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/Home Please note the deadline for full submission as outlined in the attached brief is no later than 12:00 noon BST on Tuesday 17th May 2016 via the e-Procurement system, and by 17:00 BST on Wednesday 18th May 2016 for a hard copy of the tender. Additional information: To access the tender brief all suppliers MUST visit the Marketing Birmingham e-Procurement system. https://in-tendhost.co.uk/marketingbirmingham/aspx/Home

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9d178122-adc9-11e6-9901-0019b9f3037b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1961cb81-c683-431a-adbc-f61579337fe4
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£40,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
18 Nov 20169 years ago
Submission Deadline
17 May 2016Expired
Future Notice Date
Not specified
Award Date
29 Apr 20169 years ago
Contract Period
29 Jun 2016 - 30 Sep 2016 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MARKETING BIRMINGHAM LTD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM, WEST MIDLANDS
Postcode
B1 2ND
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

HEAVENLY GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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