Award

Corporate Signage via further competition under the ESPO framework 344_22 - Lot 2 Corporate Signage

WEST MIDLANDS FIRE SERVICE

This public procurement record has 1 release in its history.

Award

12 Feb 2026 at 08:23

Award Notice
Summary of the contracting process

The procurement process for corporate signage for the West Midlands Fire Service has reached the award stage. This contract involves replacing existing external signage across 42 sites in the West Midlands to align with the service's new brand identity. Utilising the ESPO framework 344_22 - Lot 2, this procurement is executed as a selective process through a call-off from a framework agreement. The contract commenced on 19 January 2026 and is scheduled to conclude on 18 January 2030, with the award notice published on 12 February 2026. Classified under the CPV category "Signage", this procurement falls under the goods category and suits SMEs primarily. The buying organisation, West Midlands Fire Service, headquartered in Birmingham, has a notable contact point at Sophie Manns. The total contract value is estimated at £144,936.61.

This tender presents significant opportunities for business growth, particularly for SMEs in the signage industry specialising in high-quality, durable materials for external use. The scope includes design, manufacturing, delivery, and installation across numerous sites, requiring capabilities in logistics and project management within the UK, specifically the West Midlands region. Companies experienced in utilising framework agreements, particularly those skilled at navigating selective procurement processes, are well-suited for this type of contract. Engaging with this prestigious public service client may enhance a business's portfolio and credibility within the local market. Successful bidders like WOOD & WOOD INTERNATION SIGNS LIMITED, the awarded supplier, demonstrate the potential for SMEs to secure valuable government contracts through strategic procurement methods.

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Notice Information

Notice Title

Corporate Signage via further competition under the ESPO framework 344_22 - Lot 2 Corporate Signage

Notice Description

West Midlands Fire Service (WMFS) has recently undergone a logo rebranding. As a result, all existing external signage across our fire stations and supporting buildings must be replaced to align with our new brand identity. The updated external signage must strictly adhere to WMFS branding guidelines, ensure high visibility, and be constructed from durable, high-quality materials appropriate for long-term external use. A signage contractor to design, manufacture, deliver and install new external signage across a total of 42 sites throughout the West Midlands region. Call off from the ESPO framework 344_22 - Lot 2 corporate signage

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9d3eda7d-b724-4433-a72d-88ffc0942bea
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d563ff91-87b1-4e40-8ee9-11da3e72ef9c
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Goods
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

34 - Transport equipment and auxiliary products to transportation

CPV Codes

34928470 - Signage

Notice Value(s)

Tender Value
£144,936 £100K-£500K
Lots Value
Not specified
Awards Value
£144,936 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
12 Feb 20261 weeks ago
Submission Deadline
30 Jun 2025Expired
Future Notice Date
Not specified
Award Date
1 Nov 20253 months ago
Contract Period
19 Jan 2026 - 18 Jan 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS FIRE SERVICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B7 4HW
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Nechells
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

WOOD & WOOD INTERNATION SIGNS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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