Tender

Comms Strategy - Fanbase and Engagement

THE UNITED KINGDOM SPORTS COUNCIL

This public procurement record has 2 releases in its history.

TenderAmendment

08 Mar 2023 at 12:13

Tender Notice
Tender

08 Mar 2023 at 11:59

Tender Notice
Summary of the contracting process

The United Kingdom Sports Council has issued a procurement opportunity with title "Comms Strategy - Fanbase and Engagement" under the services category. The procurement method is an open procedure with a value of £500,000. The tender period ends on 24th March 2023, and the contract period is from 1st May 2023 to 30th April 2025. This opportunity is suitable for small and medium-sized enterprises (SMEs) and located in the United Kingdom.

This tender offers businesses the chance to engage with Team GB and ParalympicsGB through a communications campaign leading up to the Paris Games. Businesses in the advertising consultancy services industry would be well-suited to compete. The engagement strategy aims to deepen and broaden the fanbase of the teams, targeting key audience segments like 'Excitable Enthusiasts', 'Social Amplifiers', and 'Self Development Strivers'. Interested parties can contact Procurement@uksport.gov.uk to express interest in this opportunity.

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Notice Information

Notice Title

Comms Strategy - Fanbase and Engagement

Notice Description

UK SPORT PROJECT SPECIFICATION The Development of a Communications Campaign to deepen and broaden the engagement with Team GB and ParalympicsGB in the lead up to and beyond the Paris Games The Organisations Involved Team GB is comprised of the country's best athletes, representing 32 summer sports and multiple winter sports. Team GB works alongside sports' governing bodies to select and take these athletes to the Olympic Games. This team is managed by the British Olympic Association (BOA). ParalympicsGB is the team of athletes selected to take part in the Paralympic Games. This team is selected, prepared, entered and managed by the British Paralympic Association (BPA) at the Paralympic Games. UK Sport is the government's strategic high-performance sport agency that, through strategic leadership and investment of National Lottery and Government funds, powers the UK's greatest athletes, sports and events to achieve positive success. All three organisations are separate to each other and are separate from the National Governing Bodies of each Olympic and Paralympic sport. Introduction There has not been a Summer Olympic and Paralympic Games in our time zone since the magic of London 2012 and so Paris 2024 presents a huge opportunity for both deepening the engagement with, and growing the fanbase of, both Team GB and ParalympicsGB teams. During the Games themselves, engagement is naturally high, but in between Games there is a significant opportunity to increase engagement. We are keen to drive earlier and deeper engagement in the year leading up to Paris, as well as capitalizing on the period immediately afterwards. This time period from a year to go to the Games and the few months afterwards is an exciting time for Team GB and ParalympicsGB with huge engagement potential that we want to fully maximise. There are three key audience segments with which there is an opportunity to build engagement. 'Excitable Enthusiasts' are passionate sports fans with a zest for life but with whom engagement with Team GB and ParalympicsGB can be deepened. 'Social Amplifiers' are socially driven youth looking to share sporting hype, and 'Self Development Strivers' are self-conscious youth who see sport as a tool for growth, and they are both segments through which engagement can be broadened on behalf of the Olympic and Paralympic sector. Team GB and Paralympics athletes come from all walks of life, it is the athletes' stories, the diversity of the team, their journeys, backgrounds, talents and down-to-earth personalities that make them relatable and able to appeal to these audiences. ******* To express interest in this opportunity, please e-mail: Procurement@uksport.gov.uk

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9de0f834-abda-41f9-ab25-e8dfdf087a0b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2b9f2175-7779-432c-b08a-0e8051f539a2
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341100 - Advertising consultancy services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
8 Mar 20232 years ago
Submission Deadline
24 Mar 2023Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Apr 2023 - 30 Apr 2025 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE UNITED KINGDOM SPORTS COUNCIL
Contact Name
Not specified
Contact Email
procurement@uksport.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
E14 3PU
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified
Local Authority
Tower Hamlets
Electoral Ward
Island Gardens
Westminster Constituency
Poplar and Limehouse

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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