Tender

Berwick 'Welcome Visitor' Project

BERWICK-UPON-TWEED TOWN COUNCIL

This public procurement record has 1 release in its history.

Tender

12 Oct 2018 at 16:13

Tender Notice
Summary of the contracting process

The Berwick-upon-Tweed Town Council is currently engaged in a procurement process for the "Berwick 'Welcome Visitor' Project," which aims to position Berwick-upon-Tweed as a premier visitor destination. This tender falls under the advertising consultancy services category and is located in the North East of the United Kingdom. The procurement method is an open procedure, with the tender period concluding on 19 October 2018. The contract is set to start on 6 November 2018 and will run until 22 February 2019, with a total budget of £50,000.

This project presents significant growth opportunities for businesses in the tourism and hospitality sectors, especially those that offer advertising, branding, and promotional services. Companies that can provide strategic marketing insights and collaborate with local stakeholders to enhance visitor experiences are particularly well-suited to compete for this contract. Furthermore, organisations that engage in skills development and training for the tourism sector may also find unique opportunities to contribute to the project's success while expanding their market presence.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Berwick 'Welcome Visitor' Project

Notice Description

PURPOSE To develop a 'brand' for Berwick-upon-Tweed, establishing the town as a 'visitor destination' and to support wider economic development and regeneration ambitions. BACKGROUND The Berwick 'Welcome Visitor' project aims to establish Berwick as a 'you must go there' visitor destination, increase visitor footfall, encourage extended visitor stay and extend the current visitor season to ensure that Berwick gains the maximum economic return from tourism and visitor markets. The project is a portfolio package of mutually supportive measures which will, collectively, help to redefine the town's visitor offer, promote new visitor product developments, enhance the town's current events programme and refresh visitor hospitality enabling Berwick to deliver a high quality and memorable visitor experience. The project will add to and develop the current events and activities programme in Berwick by creating a range of opportunities, events and products, developed by businesses and the local community, in celebration of Berwick's distinctive heritage, culture and environment. This will be achieved by working with and developing the tourism and associated business sectors. The project will promote training, skills development and attainment in the tourism and hospitality sectors and invest in visitor information provision. The Berwick 'Welcomes Visitor' package includes: Fresh Perceptions - The project will establish a Berwick destination management function and launch a new destination marketing approach with refreshed visitor information services, targeted advertising and campaigns to drive visitor numbers, footfall and spend to the town within the context of the wider strategic approach to Tourism marketing in Northumberland and the Scottish Borders. A refreshed events programme - The project will develop an extended visitor season through centrally co-ordinated product development / trails celebrating the town's character, distinctiveness and location. Business development initiative - The project will deliver local training and skills attainment to support business and community enterprises to fully engage with and realise the economic benefits of the refreshed visitor economy. Wayfinding and Signage - The project will contribute to the delivery of a refreshed and enhanced visitor wayfinding scheme which will re-orientate and improve the way visitors experience the town upon arrival, connecting key tourism sites and the retail heart of the town to public transport hubs including the Railway Station. Branding Development - Recommendations should produce a simple and clear lead message which identifies and promotes the town's distinctive character. The development of a series of marketing and promotional guidelines, with recommendations for imagery, text stylisation, template copy, straplines etc, and a suite of refreshed marketing approaches should be developed utilising the promotional media identified. Additional information: In shaping the Berwick 'brand' local partners will look to the appointed consultancy to understand and reflect the geographical position of the town at the English/Scottish border; surrounding regional attractions and markets across Northumberland and the Scottish Borders; and the town's history, heritage and cultural distinctiveness. Recommendations should identify and reflect competition for visitors and identify opportunities for joint working approaches with organisations/attractions which would result in a net gain for the Berwick visitor economy. Research and visitor survey work undertaken in 2017 identified that the region attracts a higher proportion of visitors from higher social grades (ABC1) than found in the general population. Recommendations from the 'branding' exercise should reflect this and seek to strengthen this market share. Recommendations from the 'branding' exercise should produce a simple and clear lead message which identifies and promotes the town's distinctive character. The development of a series of marketing and promotional guidelines, with recommendations for imagery, text stylisation, template copy, straplines etc, and a suite of refreshed marketing approaches should be developed utilising the promotional media identified (and any new ones proposed). Recommendations for a refreshed marketing regime should be developed jointly with 'end users', e.g local businesses, event managers, Visitberwick, and should identify a visitor friendly/appropriate structure and consider a range of themes including: Places to Visit (Attractions)/Where to go Places to Stay (Accommodation)/Where to stay Places to Eat and Drink/What to do Places to Shop/What to do Things to Do (Events)/What's on. Recommendations should also consider the development of future/new visitor markets and propose how the new branding and marketing approach will help to achieve this. Local partners have identified the overseas visitor market as having local growth potential, given the town's locus between Newcastle and Edinburgh, and look to develop approaches which will realise the economic value of the coach travel market. The 'branding' exercise will be undertaken on behalf of a number of local partner organisations which form the Project Delivery Group (Steering Group) for the 'Welcome Visitor' proposal. Key partners are Berwick Community Trust (as Accountable Body), Berwick Town Council, Berwick Chamber of Trade, The Maltings Berwick Trust, Berwick Barracks Heritage Trust, Northumberland County Council, Northumberland Tourism. The 'branding' exercise project will be managed locally by Berwick Town Council.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9fcfb8a8-c764-48b6-b5c0-8b7002057206
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6a2321e9-9136-4ca1-a8a3-4ee861a4d827
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341100 - Advertising consultancy services

79341400 - Advertising campaign services

79342200 - Promotional services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
12 Oct 20187 years ago
Submission Deadline
19 Oct 2018Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
6 Nov 2018 - 22 Feb 2019 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BERWICK-UPON-TWEED TOWN COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BERWICK-UPON-TWEED
Postcode
TD15 1BN
Post Town
Galashiels
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC42 Northumberland
Delivery Location
TLC North East (England)
Local Authority
Northumberland
Electoral Ward
Berwick North
Westminster Constituency
North Northumberland

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-9fcfb8a8-c764-48b6-b5c0-8b7002057206-2018-10-12T17:13:23+01:00",
    "date": "2018-10-12T17:13:23+01:00",
    "ocid": "ocds-b5fd17-9fcfb8a8-c764-48b6-b5c0-8b7002057206",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BTC - 001",
        "title": "Berwick 'Welcome Visitor' Project",
        "description": "PURPOSE To develop a 'brand' for Berwick-upon-Tweed, establishing the town as a 'visitor destination' and to support wider economic development and regeneration ambitions. BACKGROUND The Berwick 'Welcome Visitor' project aims to establish Berwick as a 'you must go there' visitor destination, increase visitor footfall, encourage extended visitor stay and extend the current visitor season to ensure that Berwick gains the maximum economic return from tourism and visitor markets. The project is a portfolio package of mutually supportive measures which will, collectively, help to redefine the town's visitor offer, promote new visitor product developments, enhance the town's current events programme and refresh visitor hospitality enabling Berwick to deliver a high quality and memorable visitor experience. The project will add to and develop the current events and activities programme in Berwick by creating a range of opportunities, events and products, developed by businesses and the local community, in celebration of Berwick's distinctive heritage, culture and environment. This will be achieved by working with and developing the tourism and associated business sectors. The project will promote training, skills development and attainment in the tourism and hospitality sectors and invest in visitor information provision. The Berwick 'Welcomes Visitor' package includes: Fresh Perceptions - The project will establish a Berwick destination management function and launch a new destination marketing approach with refreshed visitor information services, targeted advertising and campaigns to drive visitor numbers, footfall and spend to the town within the context of the wider strategic approach to Tourism marketing in Northumberland and the Scottish Borders. A refreshed events programme - The project will develop an extended visitor season through centrally co-ordinated product development / trails celebrating the town's character, distinctiveness and location. Business development initiative - The project will deliver local training and skills attainment to support business and community enterprises to fully engage with and realise the economic benefits of the refreshed visitor economy. Wayfinding and Signage - The project will contribute to the delivery of a refreshed and enhanced visitor wayfinding scheme which will re-orientate and improve the way visitors experience the town upon arrival, connecting key tourism sites and the retail heart of the town to public transport hubs including the Railway Station. Branding Development - Recommendations should produce a simple and clear lead message which identifies and promotes the town's distinctive character. The development of a series of marketing and promotional guidelines, with recommendations for imagery, text stylisation, template copy, straplines etc, and a suite of refreshed marketing approaches should be developed utilising the promotional media identified. Additional information: In shaping the Berwick 'brand' local partners will look to the appointed consultancy to understand and reflect the geographical position of the town at the English/Scottish border; surrounding regional attractions and markets across Northumberland and the Scottish Borders; and the town's history, heritage and cultural distinctiveness. Recommendations should identify and reflect competition for visitors and identify opportunities for joint working approaches with organisations/attractions which would result in a net gain for the Berwick visitor economy. Research and visitor survey work undertaken in 2017 identified that the region attracts a higher proportion of visitors from higher social grades (ABC1) than found in the general population. Recommendations from the 'branding' exercise should reflect this and seek to strengthen this market share. Recommendations from the 'branding' exercise should produce a simple and clear lead message which identifies and promotes the town's distinctive character. The development of a series of marketing and promotional guidelines, with recommendations for imagery, text stylisation, template copy, straplines etc, and a suite of refreshed marketing approaches should be developed utilising the promotional media identified (and any new ones proposed). Recommendations for a refreshed marketing regime should be developed jointly with 'end users', e.g local businesses, event managers, Visitberwick, and should identify a visitor friendly/appropriate structure and consider a range of themes including: Places to Visit (Attractions)/Where to go Places to Stay (Accommodation)/Where to stay Places to Eat and Drink/What to do Places to Shop/What to do Things to Do (Events)/What's on. Recommendations should also consider the development of future/new visitor markets and propose how the new branding and marketing approach will help to achieve this. Local partners have identified the overseas visitor market as having local growth potential, given the town's locus between Newcastle and Edinburgh, and look to develop approaches which will realise the economic value of the coach travel market. The 'branding' exercise will be undertaken on behalf of a number of local partner organisations which form the Project Delivery Group (Steering Group) for the 'Welcome Visitor' proposal. Key partners are Berwick Community Trust (as Accountable Body), Berwick Town Council, Berwick Chamber of Trade, The Maltings Berwick Trust, Berwick Barracks Heritage Trust, Northumberland County Council, Northumberland Tourism. The 'branding' exercise project will be managed locally by Berwick Town Council.",
        "datePublished": "2018-10-12T17:13:23+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79341100",
            "description": "Advertising consultancy services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79341400",
                "description": "Advertising campaign services"
            },
            {
                "scheme": "CPV",
                "id": "79342200",
                "description": "Promotional services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "North East",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 50000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2018-10-19T23:59:59+01:00"
        },
        "contractPeriod": {
            "startDate": "2018-11-06T00:00:00Z",
            "endDate": "2019-02-22T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/6a2321e9-9136-4ca1-a8a3-4ee861a4d827",
                "datePublished": "2018-10-12T17:13:23+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "marketStudies",
                "description": "Berwick Destination Plan",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/f8bbeec4-5803-4a7e-8ad6-12874ac1357b",
                "format": "application/pdf"
            },
            {
                "id": "3",
                "documentType": "marketStudies",
                "description": "Berwick Public Realm Strategy",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/ef03d5bc-53a3-428e-a79a-bbfd49c394c0",
                "format": "application/pdf"
            },
            {
                "id": "4",
                "documentType": "marketStudies",
                "description": "Berwick Feasibility Study",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/dc75114e-efe0-4d84-aa39-7e9ed30f68ba",
                "format": "application/pdf"
            },
            {
                "id": "5",
                "documentType": "marketStudies",
                "description": "Berwick Public Realm Strategy",
                "url": "https://www.northumberland.gov.uk/NorthumberlandCountyCouncil/media/Planning-and-Building/Conservation/Berwick-Public-Realm-Strategy.pdf"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-SRS-supplierregistration.cabinetoffice.gov.uk/AA7T5eNs",
            "name": "Berwick-upon-Tweed Town Council",
            "identifier": {
                "legalName": "Berwick-upon-Tweed Town Council",
                "scheme": "GB-SRS",
                "id": "supplierregistration.cabinetoffice.gov.uk/AA7T5eNs"
            },
            "address": {
                "streetAddress": "Berwick Workspace, 90 Marygate",
                "locality": "Berwick-upon-Tweed",
                "postalCode": "TD151BN",
                "countryName": "Scotland"
            },
            "contactPoint": {
                "name": "Gareth Davies",
                "email": "town.clerk@berwick-tc.gov.uk",
                "telephone": "01289 302391"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-supplierregistration.cabinetoffice.gov.uk/AA7T5eNs",
        "name": "Berwick-upon-Tweed Town Council"
    }
}