Tender

2023-677 AHDB In-Market representative for Asia (covering Dairy products)

AHDB

This public procurement record has 1 release in its history.

Tender

15 Mar 2024 at 08:21

Tender Notice
Summary of the contracting process

The AHDB is seeking a contractor for the provision of an in-market representative for Asia (covering Dairy products). The contract is expected to start on 6th June 2024 for an initial 2-year duration, with options for extension. The estimated annual value is £100k, and the tender deadline is 22nd April 2024. The procurement method is an open procedure, and the location is in the West Midlands, United Kingdom. The industry category is marketing services within the services sector.

This tender opportunity from AHDB offers potential for businesses experienced in market development work in the dairy sector, with knowledge of gastronomy, retail and foodservice sectors being advantageous. Small and medium-sized enterprises (SMEs) are well-suited to compete in this tender. The contract provides opportunities for promoting British dairy products in Asia and expanding business connections in the region. Businesses interested in marketing and market development services should consider engaging with this tender opportunity.

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Notice Information

Notice Title

2023-677 AHDB In-Market representative for Asia (covering Dairy products)

Notice Description

AHDB intend to procure a Contract to a successful Supplier for the provision of an in-market representative for Asia (covering Dairy products). The successful representative will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided. The Contract is expected to commence on the 6th June 2024. The initial Contract duration is 2 years (with a break clause after year one if required) with the options to extend 1+1 via single terms. The extension may be a full or part time position depending on the requirements of AHDB and therefore we would like to be upfront and transparent about that at the beginning of this process. Estimated value per annum is PS100k but this may change throughout the course of the contract. The successful representative will be required to cover market development work in the dairy sector. Knowledge of the wider gastronomy, retail and foodservice sectors would be an advantage as well as some of the key markets in the region. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a4c5fa97-3a4f-4757-af87-2e8e07471c2c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/710e25eb-686f-4575-965a-ce87609929b9
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£333,333 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
15 Mar 20241 years ago
Submission Deadline
22 Apr 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
5 Jun 2024 - 5 Jun 2028 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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