Planning

Digital Marketing Provider for New Build Properties

HOUSING & CARE 21

This public procurement record has 2 releases in its history.

Planning

05 Oct 2018 at 07:25

Market Engagement Notice
Planning

01 Oct 2018 at 09:25

Market Engagement Notice
Summary of the contracting process

The procurement process titled "Digital Marketing Provider for New Build Properties" is being led by Housing & Care 21, based in Birmingham, England. This project, classified under the advertising and marketing services category, is currently in the planning stage. A key milestone for this tender is the engagement end date set for 15th October 2018. The buying organisation is seeking suppliers who can deliver various digital marketing services to support their new build developments. Interested parties should note the importance of the specified services when preparing their proposals.

This tender presents significant opportunities for businesses specialising in digital marketing, especially those skilled in creating high-resolution visual content, promotional animations, and interactive displays. Companies providing marketing solutions or expertise in real estate promotion will find the requirements particularly aligned to their offerings. The scope of work includes producing marketing assets for use across various platforms, making this an appealing prospect for SMEs and larger firms aiming to enhance their portfolio in the property sector.

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Notice Information

Notice Title

Digital Marketing Provider for New Build Properties

Notice Description

Housing & Care 21 are potentially looking for a supplier to provide the following services to their business for New Build Developments: 1. Production of digital assets (high res CGI's) to enable development of 3-d animations for film footage (see below), use on social media, website and printed collateral. Four external elevations of the development apartment block, one aerial/drone, one garden and three of the main communal areas (front door into foyer, main resident's lounge/cafe bistro onto patio/rear garden. Cost required per CGI 2. Production of promotional animations for use in interactive tour (see on), website and social media and presentations at events. Breakdown cost for each item 1. Short "coming soon" film - approx. 15 -20 seconds. Using CGI's as above and key messagae 2. Short film clips 5-20 seconds, edited from above and major film (see on) to include within digital advertising and social media and customer testimonials on various aspects of the lifestyle (care and support, properties/homes, communal facilities, social aspects) 3. Scheme promotional film - 4 minutes long, to include over view of build/gardens/main communal areas, from above 3-d animations/drone footage, capturing main aspects/USP's of Organisation and our Extra Care and lifestyle, resident testimonials. Allow 2 filming day and use of Existing footage/photgraphys 3 Interactive Display for use at launch events and within the sales office. To include software and hardware (for sales office). Breakdown of soft/hardware required. Interactive to include: 1. Floor layouts with ability to bring each apartment up on screen from floor layout giving - apartment layout, measurements, price 2. Site layout with "4 hot spots" showing aerial view from drone footage, walk around building/gardens and main communal area 3. Promotional film, offers etc 4. Customer testimonials 5. Customer Choices 6. Main design features, to support independence 7. Overview of our Care and Support 8. Over of H&C21 9. Build Warranty 10. Buyers Assistance 11. Welfare benefits & Benefits Calculator 4 Digital Screens for sales office, displaying all apartment layouts, including hardware 5 Powder Coated/Printed 3-D Physical Model, with stand and protective casing (approx. 60 cm x 40 cm)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-abad4182-8991-4bf8-9dbe-0a8f86710b27
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e8a10f95-4d04-4e62-95ed-889bde661e46
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
Market Engagement Notice
Procurement Type
Standard
Procurement Category
Not specified
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 Oct 20187 years ago
Submission Deadline
Not specified
Future Notice Date
4 Oct 2018Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
HOUSING & CARE 21
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B16 8TP
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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