Award

UK_2024_Conversion Rate Optimisation Agency - AWARD

BRITISH COUNCIL

  • Contract Timeline

    Publication Date

    30th October 2024 12:08:22 PM

  • Contract Summary

    This Invitation to Tender (ITT) seeks to obtain an agency partner to manage Conversion Rate Optimisation (CRO) activity for the English and Exams digital ecosystem. The expected range of services include but are not limited to CRO maturity audits, strategy development and execution, user experience research, competitor CRO benchmarking, proposition and pricing experimentation, personalisation and customisation, conversion centred design services (content, design and Call To Action (CTA), A/B testing and optimisation, and CRO team training and guidance as well as working closely with our other agency partners in optimisation of conversion rates. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.

  • Contract Details

    Open Contracting ID

    ocds-b5fd17-ac75e63b-ce6b-4fd0-a99b-fda24a03699e

    Publication Source

    Contracts Finder

    Procurement Stage

    Award

    Procurement Method

    Open

    Procurement Method Details

    Open Procedure

    Procurement Category

    Services

    Tender Suitability

    SME

    Framework / DPS

  • Contract Classification

    CPV Code(s)

    79341000

    CPV Division(s)

    79 - Business services: law, marketing, consulting, recruitment, printing and security

  • Awarding Authority

    BRITISH COUNCIL

    Buyer Name

    Ahmed Akram

    Buyer Email

    Ahmed.Akram@BritishCouncil.Org

    Buyer Phone

    01619577886

    Buyer Address

    1 Redman Place, Stratford

    London

    E20 1JQ

    United Kingdom

  • Awarded Supplier(s)

    Supplier Name(s)

    MEDIAWORKS