Award

UK_2024_Conversion Rate Optimisation Agency - AWARD

BRITISH COUNCIL

This public procurement record has 1 release in its history.

Award

30 Oct 2024 at 12:08

Award Notice
Summary of the contracting process

The British Council, located at 1 Redman Place, Stratford, London, has completed the procurement process for a Conversion Rate Optimisation (CRO) agency to manage CRO activities for the English and Exams digital ecosystem. The awarded contract, titled "UK_2024_Conversion Rate Optimisation Agency," falls under the advertising services category (CPV Code: 79341000) and was procured through an open procedure. The tender process concluded on 14th May 2024, with the contract period set to commence on 17th July 2024 and end on 16th July 2028. Key services requested include CRO maturity audits, strategy development, user experience research, A/B testing, and more. This contract has been awarded to Mediaworks, based in Gateshead, United Kingdom.

This tender presents significant opportunities for businesses specializing in marketing, user experience, and digital optimization services. Small and medium-sized enterprises (SMEs), in particular, are encouraged to participate, reflecting the British Council's suitability requirements. Companies offering services in CRO, UX research, digital strategy, and related areas will find ample scope to enhance their business growth by collaborating with the British Council on this high-profile project. The extensive duration of the contract period allows for sustained engagement, providing a stable revenue stream and potential for skill enhancement through collaboration with other agency partners.

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Notice Information

Notice Title

UK_2024_Conversion Rate Optimisation Agency - AWARD

Notice Description

This Invitation to Tender (ITT) seeks to obtain an agency partner to manage Conversion Rate Optimisation (CRO) activity for the English and Exams digital ecosystem. The expected range of services include but are not limited to CRO maturity audits, strategy development and execution, user experience research, competitor CRO benchmarking, proposition and pricing experimentation, personalisation and customisation, conversion centred design services (content, design and Call To Action (CTA), A/B testing and optimisation, and CRO team training and guidance as well as working closely with our other agency partners in optimisation of conversion rates. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ac75e63b-ce6b-4fd0-a99b-fda24a03699e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1c250c5a-6e55-41cf-baa5-dced1e1082a4
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
30 Oct 20241 years ago
Submission Deadline
14 May 2024Expired
Future Notice Date
Not specified
Award Date
16 Jul 20241 years ago
Contract Period
16 Jul 2024 - 16 Jul 2028 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

MEDIAWORKS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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