Tender

Media Advertising for Tourism Recovery Campaign

LIVERPOOL CITY COUNCIL

This public procurement record has 1 release in its history.

Tender

21 Apr 2021 at 14:36

Tender Notice
Summary of the contracting process

The Liverpool City Council is currently conducting an open procurement process for a tender titled "Media Advertising for Tourism Recovery Campaign". This campaign aims to boost tourism in the Liverpool city region, which has been adversely affected by the pandemic. The procurement process is in the Tender stage, with key dates including a deadline for submissions on 4th May 2021 and the contract period set to run from 17th May 2021 to 31st July 2021. The total value of the contract is £54,000, and it falls under the industry category of Advertising campaign services, specifically utilising digital media. The project will be undertaken in the North West region of England.

This tender presents significant opportunities for businesses in digital marketing and advertising, especially those experienced in creative campaign development and social media outreach. Companies that specialise in integrating digital platforms, such as video and influencer marketing, will find this tender particularly suitable for their services. As the campaign aims to enhance local tourism and generate bookings through VisitLiverpool.com, businesses that can deliver innovative solutions in the digital advertising space will be well-positioned to compete and contribute to the Liverpool area's recovery efforts.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Media Advertising for Tourism Recovery Campaign

Notice Description

The Campaign Liverpool city region has been severely affected by the pandemic, particularly by Tier 3 in 2020 and the latest lockdown. We anticipate significant local pent up demand to venture out (backed by national statistics) which has created an opportunity for locals to discover what there is to see and do on their doorstep. We intend to: * Deliver an inspiring and creative local consumer campaign over several weeks activity * Use 100% digital advertising media (as stipulated by VisitEngland) * Use a creative mix of social media, display, video, blogs, influencer generated content and digital press coverage etc * Launch a new landing page on VisitLiverpool.com (as the call to action) featuring a selection of a minimum 10 bookable products and inspiring copy, images, itineraries etc * Add further depth through inclusion of free tourism products and experiences * Mirror the national Visit England Escape the Everyday campaign planned for later this year (Liverpool content will also be used in this) We will also amplify the campaign through Marketing Liverpool's website VisitLiverpool.com, our own social channels and through our tourism partners channels. Key Aims and Objectives * Generate bookings and sales of product experiences through VisitLiverpool.com which can be attributed to the campaign (attractions, museums and galleries, tours and exhibitions) * Develop overnight stays * Contribute to Liverpool city region's tourism recovery * Support Visit England's tourism recovery * Amplify and extend the reach of the UK- wide Escape the Everyday campaign Additional information: Contact via ProContract Only - Please do not contact officers directly

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-b7e59f82-d7ac-4bfe-bd39-c085f743590c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2daf39a1-c530-429e-b8e2-5671eeba0136
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£54,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
21 Apr 20214 years ago
Submission Deadline
4 May 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
16 May 2021 - 31 Jul 2021 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LIVERPOOL CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1DS
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)
Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-b7e59f82-d7ac-4bfe-bd39-c085f743590c-2021-04-21T15:36:31+01:00",
    "date": "2021-04-21T15:36:31+01:00",
    "ocid": "ocds-b5fd17-b7e59f82-d7ac-4bfe-bd39-c085f743590c",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "LPOOL001-DN539189-25124158",
        "title": "Media Advertising for Tourism Recovery Campaign",
        "description": "The Campaign Liverpool city region has been severely affected by the pandemic, particularly by Tier 3 in 2020 and the latest lockdown. We anticipate significant local pent up demand to venture out (backed by national statistics) which has created an opportunity for locals to discover what there is to see and do on their doorstep. We intend to: * Deliver an inspiring and creative local consumer campaign over several weeks activity * Use 100% digital advertising media (as stipulated by VisitEngland) * Use a creative mix of social media, display, video, blogs, influencer generated content and digital press coverage etc * Launch a new landing page on VisitLiverpool.com (as the call to action) featuring a selection of a minimum 10 bookable products and inspiring copy, images, itineraries etc * Add further depth through inclusion of free tourism products and experiences * Mirror the national Visit England Escape the Everyday campaign planned for later this year (Liverpool content will also be used in this) We will also amplify the campaign through Marketing Liverpool's website VisitLiverpool.com, our own social channels and through our tourism partners channels. Key Aims and Objectives * Generate bookings and sales of product experiences through VisitLiverpool.com which can be attributed to the campaign (attractions, museums and galleries, tours and exhibitions) * Develop overnight stays * Contribute to Liverpool city region's tourism recovery * Support Visit England's tourism recovery * Amplify and extend the reach of the UK- wide Escape the Everyday campaign Additional information: Contact via ProContract Only - Please do not contact officers directly",
        "datePublished": "2021-04-21T15:36:31+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79341400",
            "description": "Advertising campaign services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "North West",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 54000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2021-05-04T11:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2021-05-17T00:00:00+01:00",
            "endDate": "2021-07-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/2daf39a1-c530-429e-b8e2-5671eeba0136",
                "datePublished": "2021-04-21T15:36:31+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Advert",
                "url": "https://procontract.due-north.com/Advert?advertId=1c8f4d5c-aea2-eb11-810c-005056b64545"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-26061",
            "name": "Liverpool City Council",
            "identifier": {
                "legalName": "Liverpool City Council"
            },
            "address": {
                "streetAddress": "4th Floor, Cunard Building",
                "locality": "Liverpool",
                "postalCode": "L3 1DS",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Greg Nixon",
                "email": "greg.nixon@liverpool.gov.uk"
            },
            "details": {
                "url": "http://www.liverpool.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-26061",
        "name": "Liverpool City Council"
    }
}