Award

GLA 81132 ArcelorMittal Orbit creative, marketing and digital agency support

TRANSPORT FOR LONDON

This public procurement record has 4 releases in its history.

Award

26 Feb 2019 at 09:44

Award Notice
TenderAmendment

09 Aug 2018 at 08:46

Tender Notice
TenderAmendment

08 Aug 2018 at 16:16

Tender Notice
Tender

08 Aug 2018 at 16:01

Tender Notice
Summary of the contracting process

The procurement process titled "GLA 81132 ArcelorMittal Orbit creative, marketing and digital agency support" is initiated by Transport for London, which is responsible for public transport in Greater London. This contract, valued at £225,000, falls under the category of business services, specifically marketing and advertising. The procurement stage is currently at the Award phase, having been published on 26th February 2019. The contract period commences on 1st February 2019 and continues until 31st January 2022. Interested bidders were required to submit their proposals by 10th September 2018 using the selective procurement method, specifically a restricted procedure.

This tender presents significant opportunities for marketing agencies and creative firms, particularly those specialising in digital content and advertising strategies. With the aim of enhancing engagement and driving ticket sales for the ArcelorMittal Orbit attraction, agencies proficient in high-impact content creation and strategic digital marketing would find this contract appealing. Collaborating with Transport for London to support promotional campaigns showcases potential built-in growth opportunities within the tourism sector and demonstrates innovation in visitor attractions within the UK.

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Notice Information

Notice Title

GLA 81132 ArcelorMittal Orbit creative, marketing and digital agency support

Notice Description

The Slide creative and wider ArcelorMittal Orbit integrated campaigns have been very successful so far, helping make a loss making venue profitable. However, by the time this tender process is completed, some of these campaigns and overarching creatives will have been in market for 2 years. We are therefore looking for a partner to develop or evolve an overarching creative solution(s) for the ArcelorMittal Orbit and The Slide and help meet the objectives. In developing this overarching creative solution we also require the appointed agency: * To demonstrate a strategic and creative approach in developing a suite of high impact content. * To create advertising taglines and provide copywriting support. We see this support taking the form of short form copy on print adverts, and terminology that can be fed across online platforms. * Develop templates / the look and feel for London and UK-wide marketing campaigns. The types of materials regularly used in our campaigns includes but are not limited to: o Outdoor billboard advertising (static and digital) o Display advertising (MPU and leaderboards e.g. Time Out) o Website graphics o Social media static and motion content o Bespoke eshot graphics o Short (10 second) motion digital adverts o Print adverts in London based newspapers as well as Tourism magazines. * Help reinvigorate the ArcelorMittal Orbit as a visitor attraction with stunning London skyline views, and make it clear that this attraction is situated in Queen Elizabeth Olympic Park. * Provide strategic counsel and creative ideas on how we can drive consumer engagement and boost ticket sales through social media and digital activity - in particular, how this links through to the website and PPC (see list of tasks above). In addition, we will need more practical, day-to-day support, including, but not limited to: * Delivery of ad-hoc advertising and marketing materials, to support promotional opportunities which fall out of campaign periods. * Maintenance of the ArcelorMittal Orbit website. * Hosting of the ArcelorMittal Orbit website and ensuring excellent site performance including providing out-of-hours support in the site of major site issues (eg the site going down or a security breach). * Development of new features, pages and functionality for the ArcelorMittal Orbit on request from LLDC Marketing team. * Management of the ArcelorMittal Orbit PPC programme, including PPC ad buying (and providing PPC evaluation and monitoring reports). * Elements of ArcelorMittal Orbit media buying, particularly around major campaigns. * Periodic Google Analytic reporting - to assist with post campaign evaluation and contribute to strategic decision making based on insights Additional information: To participate in this procurement Potential Providers must first be registered on the TfL e-Sourcing Suite. If you have not yet registered this can be done online - refer to the Suppliers Guidance available on the ProContract portal https://procontract.due-north.com/Register. For technical assistance on use of the eSourcing Suite please contact the Pro-Contract Helpdesk directly via email to: ProContractSuppliers@ProActis.com

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-b7e9e53f-eb20-4d35-9b73-40ab8f22dce9
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/8195fe72-8ab1-4246-9280-7e94f7f2b6c2
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£200,000 £100K-£500K
Lots Value
Not specified
Awards Value
£225,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
26 Feb 20196 years ago
Submission Deadline
10 Sep 2018Expired
Future Notice Date
Not specified
Award Date
8 Jan 20197 years ago
Contract Period
1 Feb 2019 - 31 Jan 2022 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
TRANSPORT FOR LONDON
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 0BD
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

AKA PROMOTIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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