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BTA2209 Domestic Sentiment Tracker

VisitBritain

This public procurement record has 1 release in its history.

Award

07 Aug 2026 at 16:24

Award Notice
Summary of the contracting process

VisitBritain procured domestic tourism market research under the title BTA2209 Domestic Sentiment Tracker. The service tracks consumer sentiment and intentions among UK adults, covering the cost of living crisis, overnight trips in the UK and abroad, day trips, business trips, sustainability and other monthly topics. It is intended to provide consistent, robust and nationally representative data, with data and reports supplied to the insights teams of VisitEngland, VisitScotland and Visit Wales. Findings are used for internal and external analysis and reported to the wider tourism industry. The work is a research service delivered across the United Kingdom and, where relevant, Europe, the Channel Islands, the Isle of Man, British Overseas Territories and the rest of the world.

The procurement is complete and the contract was awarded through a selective further competition call-off from the CCS/GCA RM6126 Research & Insights Dynamic Purchasing System. The tender submission deadline was 2 April 2026 at 12:00. The estimated procurement value was between £265,000 and £270,000 including the stated minimum and maximum values. VisitBritain awarded the contract to IPSOS (MARKET RESEARCH) LTD on 15 April 2026 for £265,580. The contract period runs from 1 May 2026 to 31 March 2029. The requirement was classified as research services and was identified as suitable for small and medium-sized enterprises. The award is active and the overall tender status is complete.

This requirement demonstrates sustained public-sector demand for tourism and consumer insight based on nationally representative research. Suppliers best placed for a future requirement would need strong market-research capability, reliable access to UK adult samples and the ability to produce robust, consistent tracking data across multiple tourism topics. They would also need to manage recurring monthly research, respond to changing subjects such as economic pressures and sustainability, and deliver clear datasets and reports to agreed timetables. Experience translating survey findings into useful insight for tourism bodies and industry stakeholders would be commercially relevant. The procurement route also indicates that suppliers seeking comparable work may need to qualify for, and compete through, a research-focused dynamic purchasing system.

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Notice Information

Notice Title

BTA2209 Domestic Sentiment Tracker

Notice Description

Call-Off Contract following Further Competition on the CCS/GCA RM6126 Research & Insights DPS. In May 2020, VisitEngland, VisitScotland and Visit Wales launched an ongoing research project with the objective to track developments in regard to domestic tourism and recovery of the industry post-pandemic. The findings are made publicly available. The results from this research should enable VisitEngland, VisitScotland and Visit Wales to continue consistently tracking consumer sentiment in regard to: * the current cost of living crisis, * overnight trip intentions of UK adults (UK and abroad), * day trip intentions, * business trip intentions, * sustainability * and other ad hoc topics each month. The research objectives would provide consistent, robust and nationally representative data, which is delivered to the agreed timelines, delivering data and reports to the VisitEngland, VisitScotland and Visit Wales insights teams, that will report to the tourism industry at large and be used as a basis for analysis internally and externally.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-b8e9a13a-0a1b-4260-bee4-67df4ec3accd
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/08b2029a-1b0e-46c3-a04f-688ad9df0b94
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
£270,000 £100K-£500K
Lots Value
Not specified
Awards Value
£265,580 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
7 Aug 20263 weeks ago
Submission Deadline
2 Apr 2026Expired
Future Notice Date
Not specified
Award Date
15 Apr 20264 months ago
Contract Period
1 May 2026 - 31 Mar 2029 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VisitBritain
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

Ipsos MORI

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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