Award

Provision of Marketing Services (Channel strategy and planning) RM 3796 Lot 3

GAMBLING COMMISSION

This public procurement record has 2 releases in its history.

Award

10 Sep 2019 at 10:52

Award Notice
Tender

10 Jun 2019 at 09:39

Tender Notice
Summary of the contracting process

The Gambling Commission is inviting tenders for the "Provision of Marketing Services (Channel strategy and planning)" under the RM 3796 framework, specifically Lot 3. This procurement process falls within the services category, particularly focusing on market and economic research, with a total budget of approximately £100,000 per annum to cover both marketing and econometrics specialists. The contract is set to commence on 1 August 2019 and will run until 30 July 2021. The tender period concluded on 10 June 2019, and the procurement method is classified as selective, with the call-off agreement already in place.

This tender represents a significant opportunity for small and medium-sized enterprises (SMEs) specialising in marketing consultancy and econometrics services. Companies that can offer expertise in pre-investment assessments and post-investment monitoring, alongside the ability to develop performance monitoring dashboards, would be particularly well-suited to compete. The successful bidder will have the chance to engage in strategic discussions with the Gambling Commission and contribute to shaping investment marketing strategies, thus enhancing their visibility and potential for growth within the public procurement sector.

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Notice Information

Notice Title

Provision of Marketing Services (Channel strategy and planning) RM 3796 Lot 3

Notice Description

The 3NL team has a total budget of approximately PS100k per annum Including VAT, this is to cover the cost of both marketing and econometrics specialists. At present the 3NL team is setting aside approximately PS30-40k per annum including VAT for a marketing specialist support but may increase/decrease this budget dependent on need. The range of activities that a marketing specialist will be utilised for in relation to the Operator's investment proposals will include, but not limited to: Pre-investment (assessment) support * Assessing the Operator's investment proposals and in particular its marketing strategy, tactical plans and performance metrics / KPI's to provide assurance on these. * Attending meetings with Commission and in some instances meetings with Operator staff to provide expertise and steer (to Commission staff) during discussions in relation to marketing approach and plans. Post-investment (monitoring) support * Assisting in the development of a 'performance monitoring' dashboard that the Commission can use to measure the impact of the marketing investments. * Providing assurance of investments through the review of the Operator's KPI's and performance monitoring metrics. The Commission is open to suggestions on other ways to gain assurance during the pre and post assessment phases in relation to the Operator's marketing strategy, plans and performance from external consultants, at both the pre and post assessment phase.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-c343357c-4281-444c-86c7-b1580a3cb649
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ebd731bc-38db-4d7a-b0c6-7ed5892055d9
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79300000 - Market and economic research; polling and statistics

79411000 - General management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£30,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
10 Sep 20196 years ago
Submission Deadline
10 Jun 2019Expired
Future Notice Date
Not specified
Award Date
25 Jul 20196 years ago
Contract Period
31 Jul 2019 - 31 Jul 2022 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
GAMBLING COMMISSION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4BP
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

APRIL STRATEGY

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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