Tender

Midlands Engine Campaign Creative Concept/Brand Brief

MARKETING BIRMINGHAM LTD

This public procurement record has 1 release in its history.

Tender

03 Aug 2017 at 16:02

Tender Notice
Summary of the contracting process

The Midlands Engine Campaign Creative Concept/Brand Brief is currently being procured by Marketing Birmingham Ltd on behalf of Nottingham City Council, which acts as the accountable body for the Midlands Engine Partnership. This contract, valued at £75,000, aims to develop a cohesive branding and creative concept for a multi-channel campaign to enhance recognition for the Midlands Engine Partnership, running from October 2017 to April 2018. The tender is open and is set to close on 21st August 2017 at 12:00 noon BST. The procurement method employed is an open procedure under the marketing services category within the West Midlands region of the United Kingdom.

This tender presents significant growth opportunities for businesses specialising in marketing and creative services. Companies that can demonstrate a strong capability in developing cohesive branding strategies and multi-media campaigns would be particularly well-suited to compete. Furthermore, small and medium-sized enterprises (SMEs) are encouraged to participate, given the emphasis on inclusivity in the procurement process. Successful bidders will have the chance to directly contribute to a major regional initiative, aligning their efforts with ongoing local authority marketing activities to amplify the campaign's impact.

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Notice Information

Notice Title

Midlands Engine Campaign Creative Concept/Brand Brief

Notice Description

Midlands Engine Campaign Brand and Creative Concept Brief The West Midlands Growth Company is procuring this contract on behalf of the contracting authority Nottingham City Council (NCC), who are the accountable body for the client the Midlands Engine Partnership. Upon contract award and signing the delivery of this contract will be solely between NCC, Midlands Engine Partnership and the successful tenderer. Background In March 2017, the Chancellor of the Exchequer launched the government's Midlands Engine Strategy which includes over PS400m of investment in the Midlands region. Since then the Midlands Engine Theme Groups have been developing our response to the strategy, addressing the opportunities and benefits to be gained, by the region and the country, from improvements in Connectivity, Skills, Innovation, Trade & Investment and Quality of Life. The output of this activity - an Action Plan (working title) - is now in the late stages of development and will be published early in the Autumn. It will form the basis of the Midlands Engine work over the coming years, will express our renewed objectives and set out the key deliverables that will become the focus of our work. This brief is for the development of a brand and creative concept for a multi-channel, multi-media campaign to launch and increase recognition for the Midlands Engine Partnership to key audiences between October 2017 and April 2018. It is a campaign to promote the activities and explain the benefits of the Midlands Engine. It is not a place marketing campaign for the Midlands but it is important that the campaign has a strong sense of place, that the Midlands place-strengths are featured and that it works alongside other local authority/investment promotion agency (e.g. Marketing Derby, West Midlands Growth Company) place-making and place-marketing activities. There are a range of additional materials that will be made available to the successful supplier on appointment. A number of them can be found here: www.midlandsengine.org/library It has been decided not to divide this contract into lots. Due to the nature of the project requiring a consistent approach for delivery, we feel we would strongly benefit from a sole supplier. This brief is for the campaign brand and creative concept only. Please refer to the tender brief for full requirements, process and timescales. To access the full tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid. e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/Home Please note the deadline for full submission as outlined in the attached brief is no later than 12:00 noon BST Monday 21st August 2017 Additional information: To access the tender brief, all suppliers MUST visit the WMGC (formerly Marketing Birmingham) e-Procurement system. https://in-tendhost.co.uk/marketingbirmingham/aspx/Home

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-c50bc02e-32dc-42e5-ba35-39060a349bf8
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/342527b0-036a-4c72-af3a-090802e81bd1
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£75,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 Aug 20178 years ago
Submission Deadline
21 Aug 2017Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Aug 2017 - 31 Oct 2017 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MARKETING BIRMINGHAM LTD
Contact Name
Finance & Procurement Manager
Contact Email
paul.jones@marketingbirmingham.com
Contact Phone
0121 202 5115

Buyer Location

Locality
BIRMINGHAM
Postcode
B1 2ND
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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