Award

Online trials to support User Empowerment

OFCOM

This public procurement record has 1 release in its history.

Award

14 Apr 2025 at 09:28

Award Notice
Summary of the contracting process

The procurement process, managed by OFCOM, aimed to conduct online trials to support user empowerment by understanding customer reactions to a proposed discount scheme. Classified under the industry category of market research services (CPV code 79310000), this tender focused on the key elements required for the scheme to be valuable and any potential barriers to adoption. Located in London, this process concluded at the award stage, with the contract period running from 28th March 2025 to 30th May 2025. The procurement proceeded through a mini competition via the Ofcom Market Research Framework Agreement, with a total value of £50,942.

This tender offers significant opportunities for businesses specialising in market research services to engage with a high-profile client like OFCOM. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are particularly well-suited for this project due to its emphasis on understanding consumer behaviour and improving service offerings. The awarded contract, given to Strat7 Limited, trading as Jigsaw Research, underscores the value of a detailed understanding of customer preferences and barriers, presenting a chance for businesses to demonstrate expertise in market research and customer insights to drive business growth.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Online trials to support User Empowerment

Notice Description

To explore eligible customers' reactions and appetite for a discount scheme in post and what the key features are to make a scheme useful. We would like to understand: which elements within a scheme are essential for a scheme to have value and what is nice to have, level of interest/potential take up among those likely to be eligible, and how that is influenced by different choices on the design of the scheme e.g. available offline versus online only, preferences around which postal services customers would need to be included, possible barriers to take up, e.g. having to provide personal details like name, address and dob so eligibility could be checked by RM with DWP, any concerns/ preferences with different access options e.g. if access to the scheme was only online - any preferences, concerns or barriers with this? If access was only via Royal Mail (online, phone or post) and not via a post office - any preferences, concerns or barriers with this? Is the ability to access the scheme 'offline' e.g. via post office, phone or post seen as essential and if so, which would be most favourable, preferences/ concerns towards how the discount is delivered to eligible customers e.g. code, card, voucher, likely use of a scheme - would it help them afford to send post/ afford essentials? Would the discount be meaningfully helpful to them and their finances? Would it change their use of the postal service? Would it enable them to do something they cannot currently do?

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-cfbe06a0-dbe3-4ebf-975b-4c7d2da487c9
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f83c3591-90af-402c-95af-5460a5170653
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other - Mini Competition via Ofcom Market Research Framework Agreement
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£50,942 Under £100K
Lots Value
Not specified
Awards Value
£50,942 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
14 Apr 202510 months ago
Submission Deadline
10 Feb 2025Expired
Future Notice Date
Not specified
Award Date
12 Mar 202511 months ago
Contract Period
28 Mar 2025 - 30 May 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Not specified
Contact Email
procurementnotice@ofcom.org.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
TLI London
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

STRAT7 LIMITED, TRADING AS JIGSAW RESEARCH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-cfbe06a0-dbe3-4ebf-975b-4c7d2da487c9-2025-04-14T10:28:08+01:00",
    "date": "2025-04-14T10:28:08+01:00",
    "ocid": "ocds-b5fd17-cfbe06a0-dbe3-4ebf-975b-4c7d2da487c9",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_480166/1469927",
        "title": "Online trials to support User Empowerment",
        "description": "To explore eligible customers' reactions and appetite for a discount scheme in post and what the key features are to make a scheme useful. We would like to understand: which elements within a scheme are essential for a scheme to have value and what is nice to have, level of interest/potential take up among those likely to be eligible, and how that is influenced by different choices on the design of the scheme e.g. available offline versus online only, preferences around which postal services customers would need to be included, possible barriers to take up, e.g. having to provide personal details like name, address and dob so eligibility could be checked by RM with DWP, any concerns/ preferences with different access options e.g. if access to the scheme was only online - any preferences, concerns or barriers with this? If access was only via Royal Mail (online, phone or post) and not via a post office - any preferences, concerns or barriers with this? Is the ability to access the scheme 'offline' e.g. via post office, phone or post seen as essential and if so, which would be most favourable, preferences/ concerns towards how the discount is delivered to eligible customers e.g. code, card, voucher, likely use of a scheme - would it help them afford to send post/ afford essentials? Would the discount be meaningfully helpful to them and their finances? Would it change their use of the postal service? Would it enable them to do something they cannot currently do?",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79310000",
            "description": "Market research services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SE1 9HA"
                    },
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 50942,
            "currency": "GBP"
        },
        "procurementMethodDetails": "Other - Mini Competition via Ofcom Market Research Framework Agreement",
        "tenderPeriod": {
            "endDate": "2025-02-10T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2025-03-28T00:00:00Z",
            "endDate": "2025-05-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-42310",
            "name": "OFCOM",
            "identifier": {
                "legalName": "OFCOM"
            },
            "address": {
                "streetAddress": "Riverside House, 2a Southwark Bridge Road",
                "locality": "London",
                "postalCode": "SE1 9HA",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "procurementnotice@ofcom.org.uk"
            },
            "details": {
                "url": "https://ofcom.bravosolution.co.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-COH-07642707",
            "name": "Strat7 Limited, trading as Jigsaw Research",
            "identifier": {
                "legalName": "Strat7 Limited, trading as Jigsaw Research",
                "scheme": "GB-COH",
                "id": "07642707"
            },
            "address": {
                "streetAddress": "3rd Floor, 53 Parker Street, London, WC2B 5PT"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-42310",
        "name": "OFCOM"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-cfbe06a0-dbe3-4ebf-975b-4c7d2da487c9-1",
            "status": "active",
            "date": "2025-03-12T00:00:00Z",
            "datePublished": "2025-04-14T10:28:08+01:00",
            "value": {
                "amount": 50942,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-07642707",
                    "name": "Strat7 Limited, trading as Jigsaw Research"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-03-28T00:00:00Z",
                "endDate": "2025-05-30T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/f83c3591-90af-402c-95af-5460a5170653",
                    "datePublished": "2025-04-14T10:28:08+01:00",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}