Tender

SLaM - Social Media Strategy ST21-P199

SOUTH LONDON AND MAUDSLEY NHS FOUNDATION TRUST

This public procurement record has 2 releases in its history.

Tender

29 Dec 2021 at 17:02

Tender Notice
Tender

29 Dec 2021 at 17:00

Tender Notice
Summary of the contracting process

The South London and Maudsley NHS Foundation Trust is conducting a tender for the "SLaM - Social Media Strategy ST21-P199" project. This opportunity falls under the category of business services, specifically focusing on advertising consultancy, public relations, and marketing management consultancy. The procurement process is currently in the active Tender stage, with a deadline for submissions set for 17th January 2022. The contract will commence on 1st February 2022 and is expected to last until 1st August 2022. The total value of the contract is £18,000, with delivery expected in London (postal code SE5 8AZ).

This tender presents a significant opportunity for businesses specialising in social media strategy and consultancy to expand their client base within the health sector. SMEs and voluntary, community, and social enterprises (VCSEs) could particularly benefit from this contract, which aims to establish a strategic approach to social media engagement across various audiences, including public members and key stakeholders. Companies with expertise in crafting tailored communication strategies and managing diverse digital platforms would be well-suited to compete for this project.

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Notice Information

Notice Title

SLaM - Social Media Strategy ST21-P199

Notice Description

This opportunity is published on the Health Family eCommercial System https://health-family.force.com/s/Welcome We have a large range of audiences from members of the public looking for help and information, people who are using our services (locally and nationally), community and political stakeholders, and our partners in the health sector. We want to know which of these audiences we should be trying to reach and engage through our social media channels and the differences in approach to each. To date our social media channels have grown organically, without a strategic direction. We want to maximise the use of social media to raise brand awareness and engage our community. We are not a big team and have limited resources. The strategy needs to make pragmatic recommendations about where we focus our resources and be sustainable. We want to be following current best practice for our channels and identify future growth opportunities. We are about to start a new partnership with YouTube and King's. We want to maximise this opportunity and find a way to sustainably use the platform with our resource constraints. As well as our core corporate channels, several other teams and partners associated with us have their own social media presences. The strategy needs to consider how we can bring these channels closer together. Scope * Produce a written social media strategy that covers: * Role of social media in Trust communications * Target channels * Approach to each target channel * Approach to audiences * Social media style guide * Guidelines on engagement and community management * Implementation plan * Staff upskilling/training * Clear direction for future development * Monitoring and evaluation * Training session for team members * Six month and 12 month evaluation of performance against the strategy

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d33262e1-16b0-4159-8439-27cb1673345c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/4c7d9688-1a13-4aad-a9bd-7ec655ba9ac0
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79341100 - Advertising consultancy services

79413000 - Marketing management consultancy services

79416200 - Public relations consultancy services

Notice Value(s)

Tender Value
£18,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
29 Dec 20214 years ago
Submission Deadline
17 Jan 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Feb 2022 - 1 Aug 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SOUTH LONDON AND MAUDSLEY NHS FOUNDATION TRUST
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 4BY
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
TLI London
Local Authority
Southwark
Electoral Ward
Chaucer
Westminster Constituency
Bermondsey and Old Southwark

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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