Award

Radio Media Buyer For Tourism

SEFTON COUNCIL

This public procurement record has 2 releases in its history.

AwardUpdate

15 May 2018 at 07:37

Award Notice
Tender

18 Nov 2016 at 20:15

Tender Notice
Summary of the contracting process

Sefton Council is seeking a Media Buyer for Tourism to manage radio airtime and advertising opportunities. This procurement is titled "Radio Media Buyer For Tourism" and falls under the services category within the entertainment industry. The procurement process is currently in the Award stage, with a deadline for submissions that has already passed on 5th July 2016. The total estimated value of this procurement is £26,000, covering campaigns that promote Southport and various events across the North West region of the UK. The contract is set to commence on 15th August 2016 and conclude by 15th August 2017.

This tender presents a valuable opportunity for SMEs with expertise in media buying, particularly those experienced in tourism and leisure sectors. Suitable businesses should possess a strong understanding of the regional media landscape, as well as the capability to design and execute effective advertising campaigns. With funding limits on bids, this procurement is accessible for smaller firms looking to expand their portfolio in managing advertising contracts for local government initiatives.

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Notice Information

Notice Title

Radio Media Buyer For Tourism

Notice Description

Sefton Council's Tourism Department is looking for a suitable Media Buyer to negotiate and manage radio air time, media partnerships and other advertising opportunities. Below are examples of the type of campaigns you will be sourcing. We are asking you to submit costs based on the below information (please note these are not final briefs but for the purpose of the tender only). All of the costs should include production. Length, type and quantity of the campaigns will vary year on year in line with budget constraints and marketing evaluations. We are asking for a media specific knowledge and experience of the leisure and tourism sector - an understanding of the industry would ensure that the right media is sourced. Summer/ Autumn Campaign: * Regional radio advertising campaign (broadly the Granada TV broadcast area) to promote Southport as a short break / day trip destination for families and couples during the key weeks of the summer season. * The campaign will run for approximately 7 weeks. * The campaign should consist of 30 second spot. * There will be 2 variants, one aimed at couples with a short break theme, the other aimed at families with children and will have more of a mix between the day trip and short break market. Budget -maximum PS15,000.00 for this procurement and any bid received that exceeds this amount will be removed from consideration. Southport Air Show and British Musical Fireworks Media Partnership: The partnership should be targeted to deliver the message of each event in the North West region The audience for each event is appended with this document. The Media Partnership should include: * Airtime and online promotion with giveaway * Promotional trails 2 weeks in the lead up to each event. * Presenter talk ups * Digital enhanced page on website for at least 2 weeks and to include including Data Capture & Mixed Display. * Mixed display ads on the website to run until each event - impressions need to be estimated with submission. * Buy tickets Iframe on website. * Branding on site for the station at each event Budget -maximum PS14,000.00 for this procurement and any bid received that exceeds this amount will be removed from consideration. Southport Air Show and British Musical Fireworks Radio Advertising Campaign In addition to the above media partnership, each event also requires a advertising campaign in the Granada region. * The advertising campaign for the Southport Air Show will run for 2 weeks. * The campaign should consist of either a 20 second spot for the Friday Night Flying and a 20 second spot for the weekend event. OR an all encompassing advert which will be a 20 second spot closely followed by a 10 second spot - which ever meets the given budget. Budget -maximum PS12,000.00 for this procurement and any bid received that exceeds this amount will be removed from consideration.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d4114b90-adc9-11e6-9901-0019b9f3037b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/325c2f5b-9540-4548-b360-182ce9301eb6
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

32 - Radio, television, communication, telecommunication and related equipment

CPV Codes

32000000 - Radio, television, communication, telecommunication and related equipment

Notice Value(s)

Tender Value
£26,000 Under £100K
Lots Value
Not specified
Awards Value
£123,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
15 May 20187 years ago
Submission Deadline
5 Jul 2016Expired
Future Notice Date
Not specified
Award Date
21 Jul 20169 years ago
Contract Period
24 Jul 2016 - 28 Jun 2019 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SEFTON COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BOOTLE
Postcode
L20 3UU
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD73 Sefton
Delivery Location
TLD North West (England)
Local Authority
Sefton
Electoral Ward
Linacre
Westminster Constituency
Bootle

Supplier Information

Number of Suppliers
1
Supplier Name

MARVEL AT EVERYTHING

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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