Tender

Audience Segmentation Research - Olympic and Paralympic Sport

THE UNITED KINGDOM SPORTS COUNCIL

This public procurement record has 1 release in its history.

Tender

26 Oct 2020 at 08:56

Tender Notice
Summary of the contracting process

The United Kingdom Sports Council is currently seeking proposals for their tender titled "Audience Segmentation Research - Olympic and Paralympic Sport." This procurement pertains to research and development services, specifically focusing on identifying key audience segments to better engage the supporters of Olympic and Paralympic sports. The tender is in the planning stage, with submissions due by 16th November 2020. The resulting contract is expected to commence on 7th December 2020 and conclude by 23rd March 2021. The total value of this contract is estimated to be £70,000, which may present an opportunity for businesses capable of providing strategic insights within the research arena.

This tender presents significant growth potential for businesses engaged in market research and audience analysis, particularly those specialised in sports or public engagement strategies. Companies that offer expertise in demographics, psychographics, and market segmentation will find this opportunity well-suited to their services. Additionally, small and medium enterprises (SMEs) are encouraged to participate, fostering competition and innovation within the industry as the United Kingdom Sports Council aims to enhance its audience engagement efforts leading into the next decade.

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Notice Information

Notice Title

Audience Segmentation Research - Olympic and Paralympic Sport

Notice Description

UK Sport is the UK's leadership organisation for high-performance sport. The athletes and sports we work with create extraordinary sporting moments that enrich lives, uniting the millions of people who experience them. We believe in the timeless power of sport - a force for good, inspiring hope and happiness. Our strategic plan for 2017-2021 is coming to a close and a new cycle begins in April 2021. We intend to create another decade of extraordinary sporting moments enabled by strategic leadership, collaboration across the sporting community and through accountable investment of Exchequer and National Lottery funds. We believe we need to build a broader and more deeply engaged supporter base for Olympic and Paralympic sport, but we don't know which public audiences have the propensity to engage or how best to reach, connect and engage with them. We see Olympic and Paralympic supporters as potentially engaging through one or more of the following themes/beahviours (data from Sport England Active Lives September 2020): * Watch: Attending live Olympic/Paralympic sporting events - 11.4 million adults (16+) in England attended at least two live sports events in the last year. * Play: Playing sport at any level - 15.3 million adults (16+) in England have taken part in sporting activities at least twice in the last 28 days. UK Sport is particularly interested in building the talent potential of the future for Team GB and Paralympics GB and so driving interest in and participation in Olympic and Paralympic Sport is essential. * Live: Part of their life - 6 million adults (16+ in England have volunteered in sport at least twice in the last year) and there are 14.4 million unique individuals ('fans') across British sport online (Source: GWI - UK market only September 2019). Seeking to build this pool of advocates is essential for the longevity of Olympic & Paralympic sport. In isolation, these numbers indicate that there could be a healthy supporter base for Olympic and Paralympic sport between Games where individuals engage across at least one of these themes. However, we do not have a clear understanding of the different audience segments that exist in Great Britain (when considering audience size, demographics, psychographics, geographics, affluence, audience needs and behaviours), the intersectionality of the aforementioned themes/beahviours relating to sport e.g. (not all fans play sport and not all participants are fans), or how different segments interact with Olympic and Paralympic sport(s) more broadly e.g. are there multi-sport Olympic fans or instead single-sport fans that don't engage with any other sports? If we are to truly realise our ambition to reach, unite and inspire more people every day, we need robust audience insights to underpin Olympic and Paralympic sport's public engagement activity and enable us to identify priority audience segments for the decade ahead. Additional information: Suppliers wishing to tender are requested to register their expression of interest by emailing research@uksport.gov.uk by 5th November 2020, along with any clarification questions they may have in accordance with paragraph 8 of this ITT.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-da197954-ccf8-4e45-9501-cf1818411d64
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6f847e61-d7cd-4d09-9773-8676bcb009a5
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73000000 - Research and development services and related consultancy services

79300000 - Market and economic research; polling and statistics

Notice Value(s)

Tender Value
£70,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
26 Oct 20205 years ago
Submission Deadline
16 Nov 2020Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
7 Dec 2020 - 23 Mar 2021 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE UNITED KINGDOM SPORTS COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
WC1B 3HF
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified
Local Authority
Camden
Electoral Ward
Bloomsbury
Westminster Constituency
Holborn and St Pancras

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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