Award

Communication & Marekting Services Tender Modal Training 2016

GRIMSBY INSTITUTE OF FURTHER & HIGHER EDUCATION

This public procurement record has 2 releases in its history.

Award

21 Nov 2016 at 10:56

Award Notice
Tender

18 Nov 2016 at 20:16

Tender Notice
Summary of the contracting process

The Grimsby Institute of Further & Higher Education is seeking services for the Communication & Marketing Services Tender Modal Training 2016, which is classified under advertising and marketing services. This procurement process is currently in the Award stage, having been initiated with a tender that closed on 29 July 2016. The successful bidder, Bluestorm, was awarded the contract on 30 August 2016, for a total value of £80,000 and will provide services throughout the contract period from 5 September 2016 to 5 February 2018. The project's delivery location is within the Yorkshire and the Humber region of the United Kingdom.

This tender represents a significant opportunity for businesses engaged in marketing communications, including graphic design, digital services, and public relations. Enterprises that specialise in rapid response, creative digital marketing, and web development will be particularly well-suited to compete for this contract, as the Grimsby Institute requires agility and a flexible marketing strategy to adapt quickly to emerging opportunities. Given the substantial budget available, firms with a proven track record in similar sectors and the ability to work collaboratively with the institute are encouraged to pursue this opportunity.

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Notice Information

Notice Title

Communication & Marekting Services Tender Modal Training 2016

Notice Description

Target Markets Marketing communication activity will primarily be undertaken through our website and media that has a significant reach within our target markets, both regionally, nationally and internationally. Modal Training will also continue to build a strong online presence through social media and digital marketing campaigns. Key sectors are: 1. Road - regional, national and international employers in the road haulage sector. 2. Rail - regional, national and international employers in the rail freight and rail passenger sectors. 3. Air - regional, national and international employers in the air sector with a specific focus on freight forwarding and Authorised Economic Operator (AEO) accreditation. 4. Sea - regional, national and international employers in the maritime sector, including ports handling, ship handling and offshore renewables. 5. Support - regional, national and international employers in the logistics support services. Including warehousing, cranes and forklift trucks. Design Services Delivering Modal Training's communications and marketing strategy requires the support of external design services. Over the past year the present incumbent has provided design services across a wide range of formats and media including traditional print design, digital, photography, exhibition, 3D digital renders and interior design. We expect to continue to use a broad range of design and artwork solutions, especially leading up to the launch of the facility. As part of the retainer agreement, it is expected that the selected agency will liaise with printers and other suppliers as required for the fulfilment of projects. Communication Services Delivering Modal Training's communications and marketing strategy requires the support of external communications support. Over the past year the present incumbent has provided a wide range of communications services including press releases, copy writing, media relations, media buying, email and direct mail marketing, exhibition and event support. We expect to continue to use a broad range of communications services, especially leading up to the launch of the facility. Additional information: Digital Services The digital services required by Modal Training fall into two categories: 1. Work closely with the Modal Training team to develop and implement a search engine optimisation (SEO) and digital marketing strategy, and ongoing website support. 2. Website project - development of our existing website www.modaltraining.co.uk: Key components for the re-development of the Modal Training website: 1. Must be CMS based - training to be provided to Modal Training staff. 2. Must be fully optimised for mobiles and tablets. 3. Must be integrated with social media. 4. Must be able to upload and edit regular news stories. 5. Image and document library required. 6. Must have the capability to grow and develop as the business requires. 7. Must have the capability to provide online booking for courses. Additional components that may be required for the Modal Training website: 1. Website advertising capability. 2. Ability to host videos on some pages. 3. Capability to take payment for courses online. Contract Delivery At the time of awarding the contract the successful company will be required to work with the existing designs and collateral to complete ongoing campaigns within the already agreed timescales. Response Modal Training often has to move quickly to capitalise upon opportunities. Our marketing strategy is flexible and responsive, which in turn, requires the agency supporting Modal Training to be able to work closely with the team, respond quickly and accurately to meeting requests / verbal briefs and produce work to extremely short deadlines. It may be necessary to brief a piece of work one day and expect to see first draft presented later that day or within 24 hours. Being responsive and maintaining quality is a critical requirement. We believe there is greater flexibility if we can work directly with graphic designers, web developers, SEO specialists and PR team members when necessary, rather than through an account management structure, and potential bidders should clearly outline how you would propose to facilitate this requirement. It is key that potential bidders are clear on the above requirements of the responsive element of this tender. Your tender response should describe in detail how you propose to do this. The agency will be required to report progress monthly, including contract hours and budget used and meet with the Communications and Marketing Manager on a regular basis. It will be a requirement for the agency to also meet (sometimes at short notice) with other Modal Training staff, partners, contractors or clients.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-def0f6f8-adc9-11e6-9901-0019b9f3037b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2267dee5-2a12-4d7a-8238-d9da0b4c0b20
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not applicable
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79990000 - Miscellaneous business-related services

Notice Value(s)

Tender Value
£80,000 Under £100K
Lots Value
Not specified
Awards Value
£80,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
21 Nov 20169 years ago
Submission Deadline
29 Jul 2016Expired
Future Notice Date
Not specified
Award Date
29 Aug 20169 years ago
Contract Period
4 Sep 2016 - 5 Feb 2018 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
GRIMSBY INSTITUTE OF FURTHER & HIGHER EDUCATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GRIMSBY
Postcode
DN34 5BQ
Post Town
Doncaster
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE1 East Yorkshire and Northern Lincolnshire
Small Region (ITL 3)
TLE13 North and North East Lincolnshire
Delivery Location
TLE Yorkshire and The Humber
Local Authority
North East Lincolnshire
Electoral Ward
Park
Westminster Constituency
Great Grimsby and Cleethorpes

Supplier Information

Number of Suppliers
1
Supplier Name

BLUESTORM

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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