Notice Information
Notice Title
Domestic and International Tourism Marketing Campaigns and Services for the Business and Tourism Programme - AWARD
Notice Description
Marketing campaigns on this project will aim to attract domestic overnight / city break / short break leisure visitors pre, during and post the Games using a mixed media approach (online and offline) to target the relevant audiences at different stages in their awareness, consideration and booking journeys. While this programme is closely aligned to the Commonwealth Games, this project focuses specifically on tourism promotion. Note these campaigns are intended to complement and enhance the Games-focused marketing campaigns. Furthermore, at the heart of the Games will be a cultural programme, a world-class arts festival running March to September 2022, surrounding the sports programme. The power of art and culture to bring people together, celebrate our identities and find common ground will be central to the Games. For this a six-month programme of new work, installations, exhibitions, performances and major events will showcase the artists, creatives and cultural organisations of Birmingham, the West Midlands and the Commonwealth, on a global stage. The cultural programme will be developed and delivered by the Organising Committee of the Birmingham 2022 Commonwealth Games. The winning Tenderer for the Cultural Festival: International Campaign will develop and deliver international marketing campaign activities and assets for the Cultural Festival that will change perceptions of the West Midland's region as a cultural tourism destination and drive visits to the Festival and beyond; they will deliver the digital marketing campaign, content and assets for priority consumer markets in Australia, India, Canada and East Coast USA; they will produce content and assets to support FAM trips and PR events for international media, influencers and travel trade partners; they will repurpose the creative content and assets as a legacy media-bank for the ongoing marketing of the West Midlands as a cultural tourism destination. In delivering the above, they will work with WMCG marketing team and its PR and Media Buying suppliers, setting, tracking and monitoring agreed KPIs. To ensure the success of the Business and Tourism Programme, a number of marketing assets are required to support activities across the leisure tourism and MICE (business tourism) work packages, covering the delivery of sales tools, collateral and campaign material for travel trade (B2B) activities such as creation of an Event Planners Guide covering Birmingham and the West Midlands is required and supporting lead generation activities. Lastly, To ensure the success of the Business and Tourism Programme, a suite of new imagery and videos assets are required to support activities across the leisure tourism and MICE workstreams. The programme will require a bank of new imagery for our travel trade workstream. The new imagery should display diversity and inclusivity and be relatable to our key target travel trade markets: Australia, India and Canada. Further details will be worked through ...
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-b5fd17-ec39dbb3-ec67-4b2f-835f-29f4931123e2
- Publication Source
- Contracts Finder
- Latest Notice
- https://www.contractsfinder.service.gov.uk/Notice/c50307fc-c888-4389-9939-5adf38daccdc
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- SME
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
63 - Supporting and auxiliary transport services; travel agencies services
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
63515000 - Travel services
63516000 - Travel management services
79340000 - Advertising and marketing services
79342000 - Marketing services
79342100 - Direct marketing services
79413000 - Marketing management consultancy services
79997000 - Business travel services
Notice Value(s)
- Tender Value
- £612,231 £500K-£1M
- Lots Value
- Not specified
- Awards Value
- £230,495 £100K-£500K
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 2 Dec 20214 years ago
- Submission Deadline
- 28 Jun 2021Expired
- Future Notice Date
- Not specified
- Award Date
- 5 Jul 20214 years ago
- Contract Period
- 11 Jul 2021 - 28 Feb 2023 1-2 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Not Specified
- Awards Status
- Active
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
- Contact Name
- Ronny Tigere
- Contact Email
- ronny.tigere@wmgrowth.com
- Contact Phone
- +44 (0)121 202 5016
Buyer Location
- Locality
- WEST MIDLANDS
- Postcode
- B1 2ND
- Post Town
- Birmingham
- Country
- England
-
- Major Region (ITL 1)
- TLG West Midlands (England)
- Basic Region (ITL 2)
- TLG3 West Midlands
- Small Region (ITL 3)
- TLG31 Birmingham
- Delivery Location
- Not specified
-
- Local Authority
- Birmingham
- Electoral Ward
- Ladywood
- Westminster Constituency
- Birmingham Ladywood
Further Information
Notice Documents
-
https://www.contractsfinder.service.gov.uk/Notice/c50307fc-c888-4389-9939-5adf38daccdc
2nd December 2021 - Awarded contract notice on Contracts Finder
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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