Award

Media Advertising Visit England Escape the Everyday Tourism Recovery Fund (Round 2)

LIVERPOOL CITY COUNCIL

This public procurement record has 2 releases in its history.

Award

30 May 2022 at 14:33

Award Notice
Tender

13 Apr 2022 at 14:16

Tender Notice
Summary of the contracting process

The Liverpool City Council is seeking a partner for the "Media Advertising Visit England Escape the Everyday Tourism Recovery Fund (Round 2)" project, which has an end date of 25 April 2022 for tender submissions. The contract, valued at £80,000, aims to support the UK tourism industry's recovery post-pandemic through a digital marketing campaign targeting domestic consumers. The delivery location is within the North West region of the United Kingdom, and the contract period will commence on 3 May 2022 and conclude on 30 June 2022. This procurement process is being conducted via an open procedure, ensuring broad participation.

This tender presents significant opportunities for businesses, particularly those in the advertising and marketing services sector. Companies that specialise in digital media, creative content generation, and social media marketing would be particularly well-suited to compete for this contract. With Liverpool’s tourism sector aiming to revitalise after a difficult period, firms that can deliver innovative and impactful advertising strategies will play a crucial role in engaging domestic tourists and boosting local businesses. This presents a chance for small and medium-sized enterprises (SMEs) to contribute meaningfully to the recovery efforts.

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Notice Information

Notice Title

Media Advertising Visit England Escape the Everyday Tourism Recovery Fund (Round 2)

Notice Description

VisitEngland, as the tourism delivery partner for the GREAT Campaign, launched in September 2020 the UK-wide domestic marketing campaign, Escape the Everyday. The campaign aims to support the UK tourism industry to post covid recovery by encouraging consumers to explore, discover and treat themselves on a UK short break. The recovery fund allowed DMOs to apply for grant funding to deliver local marketing activities aligned to the national campaign. Marketing Liverpool was successful in it's bid to secure budget from the fund for a campaign in 2021. The Visit England initiative has now been extended into 2022 and Marketing Liverpool has once again been successful in securing funding for a similar recovery campaign as part of a wider national campaign. Securing this fund was through a highly competitive process. There is great expectation for the campaign to deliver for the city region and we need to ensure we maximise the opportunity. We are now looking to secure a partner to plan and deliver an impactful media schedule. The Campaign Liverpool city region has been severely affected by the pandemic. Our tourism businesses are still playing catch up to pre-pandemic visitor number levels. Overseas visitors are still yet to return in significant numbers. We anticipate there is significant pent-up demand within the domestic market to venture out (backed by national statistics) and experience what's on the doorstep. We intend to: * Deliver an inspiring and creative consumer campaign over several weeks activity * Use 100% digital advertising media (as stipulated by VisitEngland) * Use a creative mix of social media, display, video, blogs, influencer generated content and paid digital press coverage * Launch a new campaign landing page on VisitLiverpool.com (as the call to action) featuring a selection of a minimum 10 bookable products wrapped within inspiring itinerary copy, images etc * Add further depth through inclusion of free tourism products and experiences * Mirror the national Visit England Escape the Everyday campaign (Liverpool content will be featured within this) There is an excellent opportunity for several rail operators with routes into Liverpool to help amplify the campaign through their channels. We will also amplify the campaign through Marketing Liverpool's website VisitLiverpool.com, our own social channels and through our tourism partners channels. Additional information: Please do not contact officers directly - all contact must be via ProContract portal

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f7667ad1-cba7-442b-b47f-d88d39da9a0a
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/cb47f8fd-2a9c-4699-b1bc-0f3363416944
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£80,000 Under £100K
Lots Value
Not specified
Awards Value
£80,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
30 May 20223 years ago
Submission Deadline
25 Apr 2022Expired
Future Notice Date
Not specified
Award Date
3 May 20223 years ago
Contract Period
11 May 2022 - 30 Jun 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LIVERPOOL CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1DS
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)
Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

VIV'ID(A

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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